Brand page · Building Materials · Germany
OBI: 11.1m visits a month, 11 active Meta ads.
OBI — OBI is a DIY home improvement store that sells products and services for home construction, renovation, and gardening projects. In September 2026 obi.de drew an estimated 11.1m visits, down 19% on the month before. It ranks #1 of 625 Building Materials brands in Germany and holds a 3.8 Trustpilot rating over 24,094 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
OBI is a DIY home improvement store that sells products and services for home construction, renovation, and gardening projects.
01 · Traffic
How much traffic OBI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OBI drew an estimated 11.1m visits in September 2026, down 19% on the month before and down 32% over three months.
- Worldwide#1,927of 4.5m sites · Top 1%
- In Germany#91of 184k sites · Top 1%
- Building Materials, worldwide#1of 90,845 brands · Top 1%
- Building Materials, Germany#1of 625 brands · Top 1%
11.1m
estimated visits in September
1 mo ▼ −18.7%4 mo ▼ −32.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OBI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OBI holds 3.8 out of 5 on Trustpilot over 24,094 reviews, 2,291 of them in the last twelve months: 64% of customers give five stars and 21% one star. That volume places OBI in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Hardware Store Kitchen Supply Store Garden Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OBI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read OBI's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places OBI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What OBI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OBI runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text).
DIY-Gedanken mal wieder lauter als alles andere … Einmal ein bisschen ins Daydreaming abgedriftet und schon willst du direkt loslegen. 👀 AlsOBI11 Oct 2026video
OBIOBI9 Oct 2026image
Decoflooring SPC-Wandpaneel 260 cm x 90 cm Marmor Weiß-GoldOBI9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026OBI GmbH & Co. Deutschland KGverified
Text ad21 Oct 2026OBI GmbH & Co. Deutschland KGverified
Text ad21 Oct 2026OBI GmbH & Co. Deutschland KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OBI.
The creators who tag @obi_baumarkt_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @obi_baumarkt_ on Instagram, led by Don&Dandy (36.3k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDon&Dandy@donanddandy · 🇩🇪 DE | Decoration garden diy Creator | 36.3k | 1.0% | 5 | Tagged @obi_baumarkt_ |
06 · Competitors according to Gravity
Who OBI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OBI among Building Materials brands in Germany. The closest is OBI.it, then leroymerlin.it, UNI HOBBY, hornbach.ch, BayWa Bau- & Gartenmärkte, homebase.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OBI.itobi-italia.it | |||||||
| leroymerlin.itleroymerlin.it | |||||||
| UNI HOBBYunihobby.cz | |||||||
| hornbach.chhornbach.ch | |||||||
| BayWa Bau- & Gartenmärktebaywa-baumarkt.de | |||||||
| homebase.co.ukhomebase.co.uk |
07 · Company
The company behind OBI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OBI is a company based in Germany. It employs about 5,847 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,847 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- obi.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OBI
What people ask Google about OBI.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OBI legit or a scam?
According to Gravity by Benchr, OBI is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 5,847 people on LinkedIn, it has 359,951 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about OBI?
Customers rate OBI 3.8 out of 5 on Trustpilot over 24,094 reviews, 2,291 of them in the last twelve months: 64% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OBI sell?
OBI is a DIY home improvement store that sells products and services for home construction, renovation, and gardening projects. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
OBI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: OBI advertises on Facebook and Instagram and on Google, where its offers often run. Check obi.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind OBI?
Gravity by Benchr records a company based in Germany, with 5,847 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is OBI doing well?
Not at the moment. Gravity by Benchr estimates about 11,092,000 visits to obi.de in September 2026, down 19% in a month and down 32% over three months. OBI ranks #1 of 625 Building Materials brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is OBI's ad budget?
Gravity by Benchr does not publish a spend figure for OBI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Germany?
Among Building Materials brands in Germany in the Gravity by Benchr index, OBI ranks #1 of 625 by estimated traffic. Its closest competitors on the same market are OBI.it, leroymerlin.it, UNI HOBBY, hornbach.ch and BayWa Bau- & Gartenmärkte. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OBI.