Brand page · Personal Care · United States
ONE/SIZE: 335K visits a month, 433 active Meta ads, Gravity score 722.
ONE/SIZE — ONE/SIZE is a beauty brand founded by Patrick Starrr that sells makeup products including setting spray, powder, primer, color corrector, blush, moisturizer, foundation, concealer, lip products, eyeliner, and mascara. The brand promotes the concept that makeup is a ONE/SIZE fits all, focusing on kindness, individuality, and meaningful connection. In September 2026 onesizebeauty.com drew an estimated 335K visits, down 26% on the month before. It ranks #232 of 33,626 Personal Care brands in United States and holds a 2.2 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ONE/SIZE is a beauty brand founded by Patrick Starrr that sells makeup products including setting spray, powder, primer, color corrector, blush, moisturizer, foundation, concealer, lip products, eyeliner, and mascara. The brand promotes the concept that makeup is a ONE/SIZE fits all, focusing on kindness, individuality, and meaningful connection.
01 · Traffic
How much traffic ONE/SIZE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ONE/SIZE drew an estimated 335K visits in September 2026, down 26% on the month before and up 21% over three months.
- Worldwide#34,330of 4.5M sites · Top 1%
- In United States#11,158of 1.2M sites · Top 1%
- Personal Care, worldwide#1,424of 215,119 brands · Top 1%
- Personal Care, United States#232of 33,626 brands · Top 1%
335K
estimated visits in September
1 mo ▼ −26.0%4 mo ▲ +20.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ONE/SIZE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ONE/SIZE holds 2.2 out of 5 on Trustpilot over 12 reviews, 12 of them in the last twelve months: 8% of customers give five stars and 92% one star. On Google, ONE/SIZE scores 4.2 over 19 reviews.
Cosmetics Store Beauty Product Supplier Beauty Supply Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ONE/SIZE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ONE/SIZE sells on Shopify, 100% of its catalogue in stock. The best seller is On 'Til Dawn Mattifying Waterproof Setting Spray, at US$18.00–US$34.00, followed by Ultimate Blurring Setting Powder and Ultimate Blurring Setting Powder Travel-Sized.
#1On 'Til Dawn Mattifying Waterproof Setting SprayONE/SIZEUS$18.00–US$34.00In stock
#2Ultimate Blurring Setting PowderONE/SIZEUS$19.00–US$36.00In stock
#3Ultimate Blurring Setting Powder Travel-SizedONE/SIZEUS$19.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ONE/SIZE in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$37.50
- Currency
- USD
04 · Ads
What ONE/SIZE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ONE/SIZE runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2023 (image, text, video).
Holiday-edition value setONE SIZE6 Oct 2026image
@hhheathermichelle is going ALL the way out. 💎✨ For the nights when the look needs to be iconic 😉 she’s serving full glam + major sparkle wONE SIZE6 Oct 2026video
Lit up for the seasonONE SIZE6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pogi Beauty LLCverified
Text ad20 Oct 2026Pogi Beauty LLCverified
Text ad20 Oct 2026Pogi Beauty LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ONE/SIZE.
The creators who tag @onesize on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @onesize on Instagram, led by Jenika Williams (148K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJenika Williams@glamsosa_blinks · 🇺🇸 US | Beauty cosmetics skincare Creator | 148K | 0.7% | 17 | Tagged @onesize |
06 · Competitors according to Gravity
Who ONE/SIZE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ONE/SIZE among Personal Care brands in United States. The closest is urbandecay.ca, then Catrice Cosmetics, MAC Cosmetics, Ogee, rem beauty, makeupforever.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| urbandecay.caurbandecay.ca | |||||||
| Catrice Cosmeticscatricecosmetics.com | |||||||
| MAC Cosmeticsmaccosmetics.com.tr | |||||||
| Ogeeogee.com | |||||||
| rem beautyrembeauty.com | |||||||
| makeupforever.commakeupforever.com |
07 · Company
The company behind ONE/SIZE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ONE/SIZE is a company based in Miami, United States, on a domain registered in August 2019. It employs about 49 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Miami
- Founded
- Data not available
- Domain registered
- 13 Aug 2019
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 49 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- onesizebeauty.com · Shopify · USD
- Catalogue
- 104 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ONE/SIZE
What people ask Google about ONE/SIZE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ONE/SIZE legit or a scam?
According to Gravity by Benchr, ONE/SIZE is a brand based in Miami, United States: its website has existed since August 2019, it sells on a Shopify store, it employs 49 people on LinkedIn, it has 807,792 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ONE/SIZE reviews
Customers rate ONE/SIZE 2.2 out of 5 on Trustpilot over 12 reviews, 12 of them in the last twelve months: 8% give five stars, 92% one star. On Google, ONE/SIZE scores 4.2 over 19 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ONE/SIZE sell?
ONE/SIZE is a beauty brand founded by Patrick Starrr that sells makeup products including setting spray, powder, primer, color corrector, blush, moisturizer, foundation, concealer, lip products, eyeliner, and mascara. The brand promotes the concept that makeup is a ONE/SIZE fits all, focusing on kindness, individuality, and meaningful connection. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is ONE/SIZE expensive?
ONE/SIZE's best seller, On 'Til Dawn Mattifying Waterproof Setting Spray, sells from US$18.00 to US$34.00 on onesizebeauty.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check onesizebeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a ONE/SIZE discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ONE/SIZE advertises on Facebook and Instagram and on Google, where its offers often run. Check onesizebeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ONE/SIZE?
ONE/SIZE sells on its own website, onesizebeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ONE/SIZE?
Gravity by Benchr records a company based in Miami, United States, whose domain was registered in 2019, with 49 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ONE/SIZE growing?
Yes. Gravity by Benchr estimates about 334,700 visits to onesizebeauty.com in September 2026, down 26% in a month and up 21% over three months. ONE/SIZE ranks #232 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ONE/SIZE use?
Gravity by Benchr identifies onesizebeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ONE/SIZE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ONE/SIZE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, ONE/SIZE ranks #232 of 33,626 by estimated traffic. Its closest competitors on the same market are urbandecay.ca, Catrice Cosmetics, MAC Cosmetics, Ogee, rem beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ONE/SIZE.