Brand page · Kitchen & Dining
OPINEL: 229k visits a month, 4 active Meta ads.
OPINEL — Opinel is a family-owned company that makes high-quality knives and tools in the French Alps in Chambéry. The Opinel folding knife, created by Joseph Opinel in 1890, is known worldwide as a timeless design icon. In September 2026 opinel.com drew an estimated 229k visits, down 23% on the month before. It ranks #6 of 1,725 Kitchen & Dining brands and holds a 4.7 Trustpilot rating over 31,907 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Opinel is a family-owned company that makes high-quality knives and tools in the French Alps in Chambéry. The Opinel folding knife, created by Joseph Opinel in 1890, is known worldwide as a timeless design icon.
01 · Traffic
How much traffic OPINEL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OPINEL drew an estimated 229k visits in September 2026, down 23% on the month before and down 8% over three months.
- Worldwide#46,789of 4.5m sites · Top 5%
- In France#1,802of 166k sites · Top 5%
- Kitchen & Dining, worldwide#959of 145,612 brands · Top 1%
- Kitchen & Dining, France#6of 1,725 brands · Top 1%
229k
estimated visits in September
1 mo ▼ −23.2%4 mo ▼ −8.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OPINEL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OPINEL holds 4.7 out of 5 on Trustpilot over 31,907 reviews, 6,012 of them in the last twelve months: 89% of customers give five stars and 2% one star. That volume places OPINEL in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, OPINEL scores 4.8 over 23,281 reviews.
Knife Manufacturing
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OPINEL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read OPINEL's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places OPINEL in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What OPINEL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OPINEL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
The No.07 Stainless Steel Pocket Knife is one of our go-to knives for outdoor weekend preparedness: from safety to picnicking. #Opinel #MyOOpinel18 Mar 2026video
5 Piece Nomad Cooking KitOpinel1 Dec 2025video
For 134 years, we've been making an iconic tool.Opinel30 Nov 2025video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026COUTELLERIE DE SAVOIEverified
Text ad19 Oct 2026COUTELLERIE DE SAVOIEverified
Text ad19 Oct 2026COUTELLERIE DE SAVOIEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OPINEL.
The creators who tag @opinelofficiel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @opinelofficiel on Instagram, led by Matthias Giraud (61.6k followers, 40.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatthias Giraud@superfrenchieofficial · 🇫🇷 FR | Fitness sport bodybuilding Creator | 61.6k | 40.1% | 9 | Tagged @opinelofficiel |
06 · Competitors according to Gravity
Who OPINEL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OPINEL among Kitchen & Dining brands. The closest is Morakniv, then FELCO, Fiskars, knivesandtools.it, kaiusa.com, victorinox.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Moraknivmorakniv.com | |||||||
| FELCOfelco.com | |||||||
| Fiskarsfiskars.com | |||||||
| knivesandtools.itknivesandtools.it | |||||||
| kaiusa.comkaiusa.com | |||||||
| victorinox.comvictorinox.com |
07 · Company
The company behind OPINEL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OPINEL is an e-commerce brand, founded in 1890 according to LinkedIn, on a domain registered in February 1997. It employs about 142 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1890, per LinkedIn
- Domain registered
- 6 Feb 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 142 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- opinel.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OPINEL
What people ask Google about OPINEL.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OPINEL legit?
According to Gravity by Benchr, OPINEL is a brand: its website has existed since February 1997, its Trustpilot profile is claimed by the brand, it employs 142 people on LinkedIn, it has 169,432 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about OPINEL?
Customers rate OPINEL 4.7 out of 5 on Trustpilot over 31,907 reviews, 6,012 of them in the last twelve months: 89% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, OPINEL scores 4.8 over 23,281 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OPINEL known for?
Opinel is a family-owned company that makes high-quality knives and tools in the French Alps in Chambéry. The Opinel folding knife, created by Joseph Opinel in 1890, is known worldwide as a timeless design icon. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does OPINEL have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OPINEL advertises on Facebook and Instagram and on Google, where its offers often run. Check opinel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns OPINEL?
Gravity by Benchr records a company, founded in 1890 according to LinkedIn, on a domain registered in 1997, with 142 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is OPINEL growing?
Not at the moment. Gravity by Benchr estimates about 229,000 visits to opinel.com in September 2026, down 23% in a month and down 8% over three months. OPINEL ranks #6 of 1,725 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does OPINEL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OPINEL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, OPINEL ranks #6 of 1,725 by estimated traffic. Its closest competitors on the same market are Morakniv, FELCO, Fiskars, knivesandtools.it and kaiusa.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OPINEL.