Brand page · Clothing · Denmark
Organic Basics EU: 746k visits a month, 675 active Meta ads, Gravity score 599.
Organic Basics EU — Underwear, activewear, and essentials made with a focus on lower-impact production. Based in Copenhagen, we prioritise using materials such as, but not exclusively, organic cotton and recycled nylon. As a proud member of 1% for the Planet, we donate to environmental causes with every sale. In September 2026 organicbasics.com drew an estimated 746k visits, down 1% on the month before. It ranks #190 of 97,158 Clothing brands in Denmark and holds a 4.3 Trustpilot rating over 1,801 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Clothing brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Underwear, activewear, and essentials made with a focus on lower-impact production. Based in Copenhagen, we prioritise using materials such as, but not exclusively, organic cotton and recycled nylon. As a proud member of 1% for the Planet, we donate to environmental causes with every sale.
01 · Traffic
How much traffic Organic Basics EU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Organic Basics EU drew an estimated 746k visits in September 2026, down 1% on the month before and down 18% over three months.
- Worldwide#18,154of 4.5m sites · Top 1%
- In United States#5,982of 1.2m sites · Top 1%
- Clothing, worldwide#1,437of 459,295 brands · Top 1%
- Clothing, United States#190of 97,158 brands · Top 1%
746k
estimated visits in September
1 mo ▼ −1.0%4 mo ▼ −18.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Organic Basics EU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Organic Basics EU holds 4.3 out of 5 on Trustpilot over 1,801 reviews, 382 of them in the last twelve months: 77% of customers give five stars and 9% one star. That volume places Organic Basics EU in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Organic Basics EU scores 4.8 over 537 reviews.
Men's Clothing Store Women's Clothing Store Underwear Store T-Shirt Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Organic Basics EU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Organic Basics EU sells on Shopify, 99% of its catalogue in stock. The best seller is Core Singlet, at €22.00, followed by Flex Tee and Flex Tee.
#1Core SingletOrganic Basics EU€22.00In stock
#2Flex TeeOrganic Basics EU€36.00In stock
#3Flex TeeOrganic Basics EU€36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Organic Basics EU in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 93% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$77.62
- Currency
- EUR
04 · Ads
What Organic Basics EU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Organic Basics EU runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
Shop Stay The NightOrganic Basics7 Oct 2026video
Your new layering stapleOrganic Basics7 Oct 2026video
Ultra-Soft BasicsOrganic Basics7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DG Organic Basics ApSverified
Text ad20 Oct 2026DG Organic Basics ApSverified
Text ad20 Oct 2026DG Organic Basics ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Organic Basics EU.
The creators who tag @organicbasics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @organicbasics on Instagram, led by Edie Horstman | INHC, CNC (19.9k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEdie Horstman | INHC, CNC@wellnesswithedie · 🇺🇸 US | Food cooking nutrition Creator | 19.9k | 0.4% | 4 | Tagged @organicbasics |
06 · Competitors according to Gravity
Who Organic Basics EU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Organic Basics EU among Clothing brands in Denmark. The closest is MadMinimalist, then Jockey, breadandboxers.com, Cou Cou, BOODY, grundstoff.net.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MadMinimalistmadminimalist.com | |||||||
| Jockeyjockey.com | |||||||
| breadandboxers.combreadandboxers.com | |||||||
| Cou Coucoucouintimates.com | |||||||
| BOODYboody.co.uk | |||||||
| grundstoff.netgrundstoff.net |
07 · Company
The company behind Organic Basics EU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Organic Basics EU is a company based in København N, Denmark, founded in 2015 according to LinkedIn, on a domain registered in January 2005. It employs about 38 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · København N
- Founded
- 2015, per LinkedIn
- Domain registered
- 10 Jan 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- organicbasics.com · Shopify · EUR
- Catalogue
- 450 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Organic Basics EU
What people ask Google about Organic Basics EU.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Organic Basics EU legit or a scam?
According to Gravity by Benchr, Organic Basics EU is a brand based in København N, Denmark: its website has existed since January 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 429,975 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Organic Basics EU reviews: is it worth it?
Customers rate Organic Basics EU 4.3 out of 5 on Trustpilot over 1,801 reviews, 382 of them in the last twelve months: 77% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Organic Basics EU scores 4.8 over 537 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Organic Basics EU?
Underwear, activewear, and essentials made with a focus on lower-impact production. Based in Copenhagen, we prioritise using materials such as, but not exclusively, organic cotton and recycled nylon. As a proud member of 1% for the Planet, we donate to environmental causes with every sale. Gravity by Benchr classifies it under Clothing, with Lingerie making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Organic Basics EU prices: how much is it?
Organic Basics EU's best seller, Core Singlet, sells €22.00 on organicbasics.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check organicbasics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Organic Basics EU discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Organic Basics EU advertises on Facebook and Instagram and on Google, where its offers often run. Check organicbasics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Organic Basics EU?
Organic Basics EU sells on its own website, organicbasics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Organic Basics EU?
Gravity by Benchr records a company based in København N, Denmark, founded in 2015 according to LinkedIn, on a domain registered in 2005, with 38 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Organic Basics EU doing well?
Not at the moment. Gravity by Benchr estimates about 745,600 visits to organicbasics.com in September 2026, down 1% in a month and down 18% over three months. Organic Basics EU ranks #190 of 97,158 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Organic Basics EU use?
Gravity by Benchr identifies organicbasics.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Organic Basics EU spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Organic Basics EU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, Organic Basics EU ranks #190 of 97,158 by estimated traffic. Its closest competitors on the same market are MadMinimalist, Jockey, breadandboxers.com, Cou Cou and BOODY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Organic Basics EU.