Brand page · Clothing · United Kingdom
Original Penguin®: 75.3k visits a month, 17 active Meta ads, Gravity score 605.
Original Penguin® — Original Penguin UK is a menswear brand that sells clothing and accessories including t-shirts, shirts, polos, chinos, jumpers and jackets. In September 2026 originalpenguin.co.uk drew an estimated 75.3k visits, down 23% on the month before. It ranks #693 of 19,668 Clothing brands in United Kingdom and holds a 1.5 Trustpilot rating over 63 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Original Penguin UK is a menswear brand that sells clothing and accessories including t-shirts, shirts, polos, chinos, jumpers and jackets.
01 · Traffic
How much traffic Original Penguin® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Original Penguin® drew an estimated 75.3k visits in September 2026, down 23% on the month before and down 3% over three months.
- Worldwide#119,610of 4.5m sites · Top 5%
- In United Kingdom#6,233of 192k sites · Top 5%
- Clothing, worldwide#11,546of 459,295 brands · Top 5%
- Clothing, United Kingdom#693of 19,668 brands · Top 5%
75.3k
estimated visits in September
1 mo ▼ −22.7%4 mo ▼ −3.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Original Penguin®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Original Penguin® holds 1.5 out of 5 on Trustpilot over 63 reviews, 11 of them in the last twelve months: 5% of customers give five stars and 90% one star. That volume places Original Penguin® in the top 40% of the 270,321 Trustpilot pages in the Gravity index. On Google, Original Penguin® scores 4.1 over 10 reviews.
Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Original Penguin® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Original Penguin® sells on Shopify, 100% of its catalogue in stock. The best seller is Long Sleeve Polo Neck Jumper In Dark Sapphire, at £30.00, followed by Quarter Zip Golf Pullover In Caviar and e-Gift Card.
#1Long Sleeve Polo Neck Jumper In Dark SapphireOriginal Penguin®£30.00In stock
#2Quarter Zip Golf Pullover In CaviarOriginal Penguin®£36.00In stock
#3e-Gift CardOriginal Penguin®£10.00–£100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Original Penguin® in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 14% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$92.65
- Currency
- GBP
04 · Ads
What Original Penguin® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Original Penguin® runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
instagram.comOriginal Penguin EU7 Oct 2026image
instagram.comOriginal Penguin EU6 Oct 2026image
Up To 50% OffOriginal Penguin EU4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026PERRY ELLIS EUROPE LTDverified
Text ad19 Oct 2026PERRY ELLIS EUROPE LTDverified
Text ad19 Oct 2026PERRY ELLIS EUROPE LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Original Penguin®.
The creators who tag @originalpenguineu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @originalpenguineu on Instagram, led by Jodie Burrage (69.2k followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJodie Burrage@jodie_burrage · 🇬🇧 GB | Fitness sport bodybuilding Creator | 69.2k | 3.3% | 3 | Tagged @originalpenguineu |
06 · Competitors according to Gravity
Who Original Penguin® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Original Penguin® among Clothing brands in United Kingdom. The closest is Beaufort & Blake, then Farah, Pretty Green Store, Father Sons, Lyle & Scott, Maverick.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beaufort & Blakebeaufortandblake.com | |||||||
| Farahfarah.co.uk | |||||||
| Pretty Green Storeprettygreen.com | |||||||
| Father Sonsfathersonsclothing.com | |||||||
| Lyle & Scottlyleandscott.com | |||||||
| Maverickmaverickclo.com |
07 · Company
The company behind Original Penguin®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Original Penguin® is a company based in WITHAM, United Kingdom, on a domain registered in January 2006.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · WITHAM
- Founded
- Data not available
- Domain registered
- 4 Jan 2006
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- originalpenguin.co.uk · Shopify · GBP
- Catalogue
- 62 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Original Penguin®
What people ask Google about Original Penguin®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Original Penguin® a legit company?
According to Gravity by Benchr, Original Penguin® is a brand based in WITHAM, United Kingdom: its website has existed since January 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 20,659 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Original Penguin® reviews: is it worth it?
Customers rate Original Penguin® 1.5 out of 5 on Trustpilot over 63 reviews, 11 of them in the last twelve months: 5% give five stars, 90% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. On Google, Original Penguin® scores 4.1 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Original Penguin®?
Original Penguin UK is a menswear brand that sells clothing and accessories including t-shirts, shirts, polos, chinos, jumpers and jackets. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Original Penguin® cost?
Original Penguin®'s best seller, Long Sleeve Polo Neck Jumper In Dark Sapphire, sells £30.00 on originalpenguin.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check originalpenguin.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Original Penguin® promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Original Penguin® advertises on Facebook and Instagram and on Google, where its offers often run. Check originalpenguin.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Original Penguin®?
Original Penguin® sells on its own website, originalpenguin.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Original Penguin®?
Gravity by Benchr records a company based in WITHAM, United Kingdom, whose domain was registered in 2006. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Original Penguin® growing?
Not at the moment. Gravity by Benchr estimates about 75,300 visits to originalpenguin.co.uk in September 2026, down 23% in a month and down 3% over three months. Original Penguin® ranks #693 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Original Penguin® use?
Gravity by Benchr identifies originalpenguin.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Original Penguin® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Original Penguin® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Original Penguin® ranks #693 of 19,668 by estimated traffic. Its closest competitors on the same market are Beaufort & Blake, Farah, Pretty Green Store, Father Sons and Lyle & Scott. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Original Penguin®.