Brand page · Tools · United States
Otto Frei: 149k visits a month, 5 active Meta ads, Gravity score 668.
Otto Frei — Otto Frei is a family-run business that sells professional jewelry tools, supplies, equipment, metals, findings and gemstones for jewelers. In September 2026 ottofrei.com drew an estimated 149k visits, up 57% on the month before. It ranks #47 of 3,410 Tools brands in United States and holds a 4.5 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 75 peers: Tools brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Otto Frei is a family-run business that sells professional jewelry tools, supplies, equipment, metals, findings and gemstones for jewelers.
01 · Traffic
How much traffic Otto Frei gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Otto Frei drew an estimated 149k visits in September 2026, up 57% on the month before and up 95% over three months.
- Worldwide#97,633of 4.5m sites · Top 5%
- In United States#31,923of 1.2m sites · Top 5%
- Tools, worldwide#362of 49,532 brands · Top 1%
- Tools, United States#47of 3,410 brands · Top 5%
149k
estimated visits in September
1 mo ▲ +56.9%4 mo ▲ +95.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Otto Frei.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Otto Frei holds 4.5 out of 5 on Trustpilot over 22 reviews, 17 of them in the last twelve months: 82% of customers give five stars and 18% one star. That volume places Otto Frei in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Jewelry Equipment Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Otto Frei sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Otto Frei sells on Shopify, 90% of its catalogue in stock. The best seller is Sterling Silver Round Tube Bezel with Seat, at US$1.91–US$10.18, followed by Sterling Silver Round Wire - Half Hard - Sold in 12" Lengths and Fox Fig. 1 Ball Burs 0.30mm-3.70mm.
#1Sterling Silver Round Tube Bezel with SeatOtto FreiUS$1.91–US$10.18In stock
#2Sterling Silver Round Wire - Half Hard - Sold in 12" LengthsOtto FreiUS$0.57–US$158.98In stock
#3Fox Fig. 1 Ball Burs 0.30mm-3.70mmOtto FreiUS$6.50–US$19.45In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Otto Frei in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 15% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$99.00
- Currency
- USD
04 · Ads
What Otto Frei is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Otto Frei runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp.
Packs of 2 AGILO-MICROPAVE-HP High Speed Steel Short Drills 0.50mm-1.00mm on 3/32” Shanks - $27Otto Frei9 Oct 2026image
Otto FreiOtto Frei8 Oct 2026image
Otto FreiOtto Frei5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Otto Frei.
The creators who tag @ottofrei1930 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ottofrei1930 on Instagram, led by JD EARLY (27.3k followers, 5.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJD EARLY@earlyatelier · 🇺🇸 US | Fashion style luxury Creator | 27.3k | 5.6% | 1 | Tagged @ottofrei1930 |
06 · Competitors according to Gravity
Who Otto Frei competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Otto Frei among Tools brands in United States. The closest is COOKSONGOLD, then RioGrande, Kernowcraft, COUSINS UK, Stuller, perlesandco.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| COOKSONGOLDcooksongold.com | |||||||
| RioGranderiogrande.com | |||||||
| Kernowcraftkernowcraft.com | |||||||
| COUSINS UKcousinsuk.com | |||||||
| Stullerstuller.com | |||||||
| perlesandco.comperlesandco.com |
07 · Company
The company behind Otto Frei.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Otto Frei is a company based in Oakland, United States, founded in 1930 according to LinkedIn, on a domain registered in June 2000. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Oakland
- Founded
- 1930, per LinkedIn
- Domain registered
- 20 Jun 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ottofrei.com · Shopify · USD
- Catalogue
- 282 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Otto Frei
What people ask Google about Otto Frei.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Otto Frei legit or a scam?
According to Gravity by Benchr, Otto Frei is a brand based in Oakland, United States: its website has existed since June 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 35,462 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Otto Frei reviews: is it worth it?
Customers rate Otto Frei 4.5 out of 5 on Trustpilot over 22 reviews, 17 of them in the last twelve months: 82% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Otto Frei sell?
Otto Frei is a family-run business that sells professional jewelry tools, supplies, equipment, metals, findings and gemstones for jewelers. Gravity by Benchr classifies it under Tools, with Arts & Crafts making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Otto Frei cost?
Otto Frei's best seller, Sterling Silver Round Tube Bezel with Seat, sells from US$1.91 to US$10.18 on ottofrei.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check ottofrei.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Otto Frei have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Otto Frei advertises on Facebook and Instagram, where its offers often run. Check ottofrei.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Otto Frei?
Otto Frei sells on its own website, ottofrei.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Otto Frei?
Gravity by Benchr records a company based in Oakland, United States, founded in 1930 according to LinkedIn, on a domain registered in 2000, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Otto Frei doing well?
Yes. Gravity by Benchr estimates about 149,500 visits to ottofrei.com in September 2026, up 57% in a month and up 95% over three months. Otto Frei ranks #47 of 3,410 Tools brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Otto Frei use?
Gravity by Benchr identifies ottofrei.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Otto Frei spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Otto Frei on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in United States?
Among Tools brands in United States in the Gravity by Benchr index, Otto Frei ranks #47 of 3,410 by estimated traffic. Its closest competitors on the same market are COOKSONGOLD, RioGrande, Kernowcraft, COUSINS UK and Stuller. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Otto Frei.