Brand page · Jewelry

Stuller Top 1% worldwide Top 1% in Jewelry
stuller.com·Since 1996

Stuller: 1m visits a month, 1 active Meta ads.

Stuller — Stuller, Inc. is a fine jewelry manufacturer and wholesaler that supplies jewelry findings, mountings, fine jewelry, bridal items, diamonds, gemstones, packaging, displays, bench tools, and supplies to jewelry professionals. In September 2026 stuller.com drew an estimated 1m visits, down 1% on the month before. It ranks #33 of 33,382 Jewelry brands.

stuller.com@stullerbenchjeweler 60.2kLinkedIn 31.4kTrustpilot 3.2Meta Ad Library 1

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026

Estimated traffic
1m
−1% vs. August 2026
Instagram followers
60.2k
896 posts · @stullerbenchjeweler
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
1
active · on Google since 2022
Products
—
Data not available
Rank in United States
#33
of 33,382 in Jewelry
LinkedIn
31.4k
followers · 1,218 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Stuller, Inc. is a fine jewelry manufacturer and wholesaler that supplies jewelry findings, mountings, fine jewelry, bridal items, diamonds, gemstones, packaging, displays, bench tools, and supplies to jewelry professionals.

01 · Traffic

How much traffic Stuller gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Stuller drew an estimated 1m visits in September 2026, down 1% on the month before and up 12% over three months.

  • Worldwide#14,290of 4.5m sites · Top 1%
  • In United States#4,730of 1.2m sites · Top 1%
  • Jewelry, worldwide#169of 132,285 brands · Top 1%
  • Jewelry, United States#33of 33,382 brands · Top 1%
Monthly visitssource Sept 2026

1m

estimated visits in September

1 mo ▼ −1.1%4 mo ▲ +11.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Stuller.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Stuller holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Jeweler Jewelry Designer Jewelry Store Jewellery Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Stuller sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Stuller's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry63%
Hobbies & Creative Arts19%
Jewelry Cleaning & Care3%

The dominant category places Stuller in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Stuller.

The creators who tag @stullerbenchjeweler on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @stullerbenchjeweler on Instagram, led by Weinaug Western Arts (63.7k followers, 13.0% engagement).

Influencersaccounts tagging @stullerbenchjeweler · Instagram
AccountProfileFollowersEngagementTagsRelationship
WWeinaug Western Arts@weinaug.western.arts · 🇺🇸 USFashion style luxury Creator63.7k13.0%10Tagged @stullerbenchjeweler
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Stuller competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Stuller among Jewelry brands. The closest is RioGrande, then COOKSONGOLD, COUSINS UK, Otto Frei, France Perles, Brilliant Earth.

CompetitorsJewelry · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
RioGranderiogrande.com
COOKSONGOLDcooksongold.com
COUSINS UKcousinsuk.com
Otto Freiottofrei.com
France Perlesfranceperles.com
Brilliant Earthbrilliantearth.com
Competitors Gravity finds for Stuller. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Stuller with RioGrande

07 · Company

The company behind Stuller.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Stuller is an e-commerce brand, founded in 1970 according to LinkedIn, on a domain registered in February 1996. It employs about 1,218 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1970, per LinkedIn
Domain registered
10 Feb 1996
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
1,218 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
stuller.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Stuller

What people ask Google about Stuller.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Stuller a legit company?

According to Gravity by Benchr, Stuller is a brand: its website has existed since February 1996, it employs 1,218 people on LinkedIn, it has 60,232 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is Stuller?

Stuller, Inc. is a fine jewelry manufacturer and wholesaler that supplies jewelry findings, mountings, fine jewelry, bridal items, diamonds, gemstones, packaging, displays, bench tools, and supplies to jewelry professionals. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.

Does Stuller have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Stuller advertises on Facebook and Instagram and on Google, where its offers often run. Check stuller.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Stuller?

Gravity by Benchr records a company, founded in 1970 according to LinkedIn, on a domain registered in 1996, with 1,218 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Stuller doing well?

Yes. Gravity by Benchr estimates about 1,018,200 visits to stuller.com in September 2026, down 1% in a month and up 12% over three months. Stuller ranks #33 of 33,382 Jewelry brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Stuller spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Stuller on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands?

Among Jewelry brands in the Gravity by Benchr index, Stuller ranks #33 of 33,382 by estimated traffic. Its closest competitors on the same market are RioGrande, COOKSONGOLD, COUSINS UK, Otto Frei and France Perles. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stuller.