Brand page · Hobbies & Creative Arts
RioGrande traffic, ads & competitors 1.1m visits a month, 21 active Meta ads.
RioGrande — Rio Grande is a jewelry supply company that provides tools, metals, findings, and equipment for jewelry-making professionals including bench jewelers, designers, retailers, manufacturers, and educators. In September 2026 riogrande.com drew an estimated 1.1m visits, up 27% on the month before. It ranks #15 of 32,083 Hobbies & Creative Arts brands and holds a 1.9 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Rio Grande is a jewelry supply company that provides tools, metals, findings, and equipment for jewelry-making professionals including bench jewelers, designers, retailers, manufacturers, and educators.
01 · Traffic
RioGrande website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
RioGrande drew an estimated 1.1m visits in September 2026, up 27% on the month before and down 12% over three months.
- Worldwide#16,303of 4.5m sites · Top 1%
- In United States#5,387of 1.2m sites · Top 1%
- Hobbies & Creative Arts, worldwide#100of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#15of 32,083 brands · Top 1%
1.1m
estimated visits in September
1 mo ▲ +26.7%4 mo ▼ −12.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
RioGrande reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
RioGrande holds 1.9 out of 5 on Trustpilot over 30 reviews, 6 of them in the last twelve months: 17% of customers give five stars and 60% one star. That volume places RioGrande in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
RioGrande best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read RioGrande's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places RioGrande in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
RioGrande ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
RioGrande runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2023 (image, text, video).
Get Ready for Holiday SeasonRio Grande Jewelry Making Supplies9 Oct 2026image
Why Choose Rio Grande?Rio Grande Jewelry Making Supplies9 Oct 2026image
Why Choose Rio Grande?Rio Grande Jewelry Making Supplies9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rio Grande, Inc.verified
Text ad21 Oct 2026Rio Grande, Inc.verified
Text ad21 Oct 2026Rio Grande, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
RioGrande influencers
The creators who tag @riogrande on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @riogrande on Instagram, led by Emerson Graves (15k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmerson Graves@adornedsmithingco · 🇺🇸 US | Fashion style luxury Creator | 15k | — | 8 | Tagged @riogrande |
06 · Competitors according to Gravity
RioGrande competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for RioGrande among Hobbies & Creative Arts brands. The closest is Stuller, then Otto Frei, COOKSONGOLD, Kernowcraft, Fire Mountain Gems and Beads, COUSINS UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Stullerstuller.com | |||||||
| Otto Freiottofrei.com | |||||||
| COOKSONGOLDcooksongold.com | |||||||
| Kernowcraftkernowcraft.com | |||||||
| Fire Mountain Gems and Beadsfiremountaingems.com | |||||||
| COUSINS UKcousinsuk.com |
07 · Company
Who is behind RioGrande?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
RioGrande is an e-commerce brand, founded in 1944 according to LinkedIn, on a domain registered in November 1995. It employs about 676 people.
- Founded
- 1944, per LinkedIn
- Domain registered
- 7 Nov 1995
- Employees
- 676 on LinkedIn
- Own store
- riogrande.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about RioGrande
What people ask Google about RioGrande.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is RioGrande legit?
According to Gravity by Benchr, RioGrande is a brand: its website has existed since November 1995, its Trustpilot profile is claimed by the brand, it employs 676 people on LinkedIn, it has 183,526 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about RioGrande?
Customers rate RioGrande 1.9 out of 5 on Trustpilot over 30 reviews, 6 of them in the last twelve months: 17% give five stars, 60% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is RioGrande?
Rio Grande is a jewelry supply company that provides tools, metals, findings, and equipment for jewelry-making professionals including bench jewelers, designers, retailers, manufacturers, and educators. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
RioGrande promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: RioGrande advertises on Facebook and Instagram and on Google, where its offers often run. Check riogrande.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns RioGrande?
Gravity by Benchr records a company, founded in 1944 according to LinkedIn, on a domain registered in 1995, with 676 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is RioGrande growing?
Not at the moment. Gravity by Benchr estimates about 1,089,800 visits to riogrande.com in September 2026, up 27% in a month and down 12% over three months. RioGrande ranks #15 of 32,083 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is RioGrande's ad budget?
Gravity by Benchr does not publish a spend figure for RioGrande on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, RioGrande ranks #15 of 32,083 by estimated traffic. Its closest competitors on the same market are Stuller, Otto Frei, COOKSONGOLD, Kernowcraft and Fire Mountain Gems and Beads. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with RioGrande.