Brand page · Kitchen & Dining · Switzerland
OTTO’S: 898k visits a month, 4 active Meta ads, Gravity score 512.
OTTO’S — OTTO'S AG is a Swiss retail company operating a chain of department stores with over 140 locations across Switzerland, offering a wide range of products including household goods, apparel, electronics, and more. In September 2026 ottos.ch drew an estimated 898k visits, down 38% on the month before. It ranks #5 of 493 Kitchen & Dining brands in Switzerland and holds a 2.0 Trustpilot rating over 315 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Kitchen & Dining brands in Switzerland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OTTO'S AG is a Swiss retail company operating a chain of department stores with over 140 locations across Switzerland, offering a wide range of products including household goods, apparel, electronics, and more.
01 · Traffic
How much traffic OTTO’S gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OTTO’S drew an estimated 898k visits in September 2026, down 38% on the month before and down 20% over three months.
- Worldwide#10,776of 4.5m sites · Top 1%
- In Switzerland#52of 26.5k sites · Top 1%
- Kitchen & Dining, worldwide#278of 145,612 brands · Top 1%
- Kitchen & Dining, Switzerland#5of 493 brands · Top 5%
898k
estimated visits in September
1 mo ▼ −38.2%4 mo ▼ −19.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OTTO’S.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OTTO’S holds 2.0 out of 5 on Trustpilot over 315 reviews, 92 of them in the last twelve months: 13% of customers give five stars and 73% one star. That volume places OTTO’S in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Discount Store Furniture Store Supermarket Department Store Wine Store Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OTTO’S sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read OTTO’S's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places OTTO’S in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What OTTO’S is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OTTO’S runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2022 (image, text).
OTTO'S AG SchweizOTTO'S AG Schweiz14 Oct 2026image
Scopri le nostre offerteOTTO'S AG Schweiz14 Oct 2026video
OTTO'S AG SchweizOTTO'S AG Schweiz14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026OTTO'S AGverified
Text ad19 Oct 2026OTTO'S AGverified
Text ad19 Oct 2026OTTO'S AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OTTO’S.
The creators who tag @ottos.ch on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ottos.ch on Instagram, led by Handball Schweiz / Suisse (28.1k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHandball Schweiz / Suisse@handball.ch · 🇨🇭 CH | Pro sports athletes Creator | 28.1k | — | 1 | Tagged @ottos.ch |
06 · Competitors according to Gravity
Who OTTO’S competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OTTO’S among Kitchen & Dining brands in Switzerland. The closest is otto.de, then Otto, Outlet46.de, outletinn.com, The Outlet, zalando-outlet.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| otto.deotto.de | |||||||
| Ottoottoversand.at | |||||||
| Outlet46.deoutlet46.de | |||||||
| outletinn.comoutletinn.com | |||||||
| The Outlettheoutlet.co.nz | |||||||
| zalando-outlet.dezalando-outlet.de |
07 · Company
The company behind OTTO’S.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OTTO’S is a company based in Switzerland, founded in 1978 according to LinkedIn. It employs about 609 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland
- Founded
- 1978, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 609 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ottos.ch
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OTTO’S
What people ask Google about OTTO’S.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OTTO’S a legit company?
According to Gravity by Benchr, OTTO’S is a brand based in Switzerland: its Trustpilot profile is claimed by the brand, it employs 609 people on LinkedIn, it has 47,226 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OTTO’S reviews: is it worth it?
Customers rate OTTO’S 2.0 out of 5 on Trustpilot over 315 reviews, 92 of them in the last twelve months: 13% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OTTO’S sell?
OTTO'S AG is a Swiss retail company operating a chain of department stores with over 140 locations across Switzerland, offering a wide range of products including household goods, apparel, electronics, and more. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a OTTO’S discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OTTO’S advertises on Facebook and Instagram and on Google, where its offers often run. Check ottos.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind OTTO’S?
Gravity by Benchr records a company based in Switzerland, founded in 1978 according to LinkedIn, with 609 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OTTO’S doing well?
Not at the moment. Gravity by Benchr estimates about 898,000 visits to ottos.ch in September 2026, down 38% in a month and down 20% over three months. OTTO’S ranks #5 of 493 Kitchen & Dining brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does OTTO’S spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OTTO’S on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Switzerland?
Among Kitchen & Dining brands in Switzerland in the Gravity by Benchr index, OTTO’S ranks #5 of 493 by estimated traffic. Its closest competitors on the same market are otto.de, Otto, Outlet46.de, outletinn.com and The Outlet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OTTO’S.