Brand page · Clothing
Outlier: 154k visits a month, 1 active Meta ads.
Outlier — Outlier makes advanced performance clothing for the city and travel, creating durable, breathable and experimental garments designed for free movement worldwide. In September 2026 outlier.nyc drew an estimated 154k visits, up 15% on the month before. It ranks #992 of 97,158 Clothing brands and holds a 4.2 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Outlier makes advanced performance clothing for the city and travel, creating durable, breathable and experimental garments designed for free movement worldwide.
01 · Traffic
How much traffic Outlier gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Outlier drew an estimated 154k visits in September 2026, up 15% on the month before and down 9% over three months.
- Worldwide#65,272of 4.5m sites · Top 5%
- In United States#21,495of 1.2m sites · Top 5%
- Clothing, worldwide#6,048of 459,295 brands · Top 5%
- Clothing, United States#992of 97,158 brands · Top 5%
154k
estimated visits in September
1 mo ▲ +14.9%4 mo ▼ −9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Outlier.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Outlier holds 4.2 out of 5 on Trustpilot over 10 reviews: 20% of customers give five stars and 60% one star.
Men's Clothing Store Women's Clothing Store Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Outlier sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Outlier sells on Shopify, 16% of its catalogue in stock. The best seller is Ultrafine Merino Cut One T-Shirt, at US$120.00–US$150.00, followed by Slim Dungarees and Futuredarts.
#1Ultrafine Merino Cut One T-ShirtOutlierUS$120.00–US$150.00In stock
#2Slim DungareesOutlierUS$100.00In stock
#3FuturedartsOutlierUS$198.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Outlier in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 16%
- Upper price quartile
- US$295.00
- Currency
- USD
04 · Ads
What Outlier is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Outlier runs Meta ads on Instagram, and has advertised on Google since March 2024 (image, text, video).
A heavyweight(ish), 460gsm, emotional armor of a sweatshirt fabric with all the performance of merino inside.Outlier1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Outlier Incorporatedverified
Text ad20 Oct 2026Outlier Incorporatedverified
Text ad19 Oct 2026Outlier Incorporatedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Outlier.
The creators who tag @outlier on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @outlier on Instagram, led by Ant (55.3k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnt@thisisantwon · 🇬🇧 GB | Fashion style luxury Creator | 55.3k | 2.0% | 5 | Tagged @outlier |
06 · Competitors according to Gravity
Who Outlier competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Outlier among Clothing brands. The closest is thenorthface.com.br, then Roark, KETL Mtn, MAJA® Sportswear, Eddie Bauer, Outerknown.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| thenorthface.com.brthenorthface.com.br | |||||||
| Roarkroark.com | |||||||
| KETL Mtnketlmtn.com | |||||||
| MAJA® Sportswearmajasportswear.com | |||||||
| Eddie Bauereddiebauer.com | |||||||
| Outerknownouterknown.com |
07 · Company
The company behind Outlier.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Outlier is an e-commerce brand, founded in 2023 according to LinkedIn, on a domain registered in June 2014. It employs about 30,819 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2023, per LinkedIn
- Domain registered
- 20 Jun 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30,819 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- outlier.nyc · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Outlier
What people ask Google about Outlier.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Outlier legit?
According to Gravity by Benchr, Outlier is a brand: its website has existed since June 2014, it sells on a Shopify store, it employs 30,819 people on LinkedIn, it has 66,389 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Outlier reviews: is it worth it?
Customers rate Outlier 4.2 out of 5 on Trustpilot over 10 reviews: 20% give five stars, 60% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Outlier?
Outlier makes advanced performance clothing for the city and travel, creating durable, breathable and experimental garments designed for free movement worldwide. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Outlier prices: how much is it?
Outlier's best seller, Ultrafine Merino Cut One T-Shirt, sells from US$120.00 to US$150.00 on outlier.nyc. 16% of the catalogue is in stock. Gravity does not track prices daily: check outlier.nyc before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Outlier discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Outlier advertises on Facebook and Instagram and on Google, where its offers often run. Check outlier.nyc for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Outlier?
Outlier sells on its own website, outlier.nyc, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Outlier?
Gravity by Benchr records a company, founded in 2023 according to LinkedIn, on a domain registered in 2014, with 30,819 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Outlier growing?
Not at the moment. Gravity by Benchr estimates about 153,900 visits to outlier.nyc in September 2026, up 15% in a month and down 9% over three months. Outlier ranks #992 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Outlier use?
Gravity by Benchr identifies outlier.nyc as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records.
What is Outlier's ad budget?
Gravity by Benchr does not publish a spend figure for Outlier on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Outlier ranks #992 of 97,158 by estimated traffic. Its closest competitors on the same market are thenorthface.com.br, Roark, KETL Mtn, MAJA® Sportswear and Eddie Bauer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Outlier.