Brand page · Clothing · Italy
OVS: 2.2m visits a month, 102 active Meta ads, Gravity score 506.
OVS — OVS S.p.A. is Italy's leading clothing retailer for men, women, and children, also active in the underwear, beauty, and home decor segments. In September 2026 ovs.it drew an estimated 2.2m visits, down 6% on the month before. It ranks #3 of 5,997 Clothing brands in Italy and holds a 2.0 Trustpilot rating over 1,522 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Clothing brands in Italy with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OVS S.p.A. is Italy's leading clothing retailer for men, women, and children, also active in the underwear, beauty, and home decor segments.
01 · Traffic
How much traffic OVS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OVS drew an estimated 2.2m visits in September 2026, down 6% on the month before and down 37% over three months.
- Worldwide#7,640of 4.5m sites · Top 1%
- In Italy#200of 138k sites · Top 1%
- Clothing, worldwide#527of 459,295 brands · Top 1%
- Clothing, Italy#3of 5,997 brands · Top 1%
2.2m
estimated visits in September
1 mo ▼ −6.2%4 mo ▼ −37.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OVS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OVS holds 2.0 out of 5 on Trustpilot over 1,522 reviews, 207 of them in the last twelve months: 14% of customers give five stars and 75% one star. That volume places OVS in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OVS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read OVS's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places OVS in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What OVS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OVS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
back to school για τον μικρό, back to reality για εμένα ✨ ίδιο μαγαζί, δύο ντουλάπες @ovspeople 🫶🏼 #thisisad #OVSBackToOffice #TheItalianBrOVS8 Oct 2026video
Πώς να δημιουργήσεις looks για κάθε περίσταση στη δουλειά με λίγα κομμάτια από @ovspeople , μπορείς να τα βρεις όλα σε 15 σημεία Ovs σε όληOVS8 Oct 2026video
Back to office season ✨ @ovspeople #OVSBackToOffice #BackToOffice2026OVS7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026OVS S.p.A.verified
Text ad21 Oct 2026OVS S.p.A.verified
Text ad21 Oct 2026OVS S.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OVS.
The creators who tag @ovspeople on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ovspeople on Instagram, led by Shaka Innovative Beauty (40.8k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShaka Innovative Beauty@shakabeauty · 🇮🇹 IT | Beauty cosmetics skincare Creator | 40.8k | 0.4% | 7 | Tagged @ovspeople |
06 · Competitors according to Gravity
Who OVS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OVS among Clothing brands in Italy. The closest is www2.hm.com, then upim.com, primark.com, Piazza Italia, bonprix, C&A Brasil.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| www2.hm.comwww2.hm.com | |||||||
| upim.comupim.com | |||||||
| primark.comprimark.com | |||||||
| Piazza Italiapiazzaitalia.it | |||||||
| bonprixbonprix.de | |||||||
| C&A Brasilcea.com.br |
07 · Company
The company behind OVS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OVS is a company based in Italy, founded in 1972 according to LinkedIn. It employs about 6,481 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇮🇹 Italy
- Founded
- 1972, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6,481 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ovs.it · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OVS
What people ask Google about OVS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OVS legit or a scam?
According to Gravity by Benchr, OVS is a brand based in Italy: its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 6,481 people on LinkedIn, it has 581,689 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about OVS?
Customers rate OVS 2.0 out of 5 on Trustpilot over 1,522 reviews, 207 of them in the last twelve months: 14% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OVS sell?
OVS S.p.A. is Italy's leading clothing retailer for men, women, and children, also active in the underwear, beauty, and home decor segments. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a OVS discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OVS advertises on Facebook and Instagram and on Google, where its offers often run. Check ovs.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy OVS?
OVS sells on its own website, ovs.it, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind OVS?
Gravity by Benchr records a company based in Italy, founded in 1972 according to LinkedIn, with 6,481 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OVS doing well?
Not at the moment. Gravity by Benchr estimates about 2,206,300 visits to ovs.it in September 2026, down 6% in a month and down 37% over three months. OVS ranks #3 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OVS use?
Gravity by Benchr identifies ovs.it as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OVS' ad budget?
Gravity by Benchr does not publish a spend figure for OVS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, OVS ranks #3 of 5,997 by estimated traffic. Its closest competitors on the same market are www2.hm.com, upim.com, primark.com, Piazza Italia and bonprix. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OVS.