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- Particula
Brand page · Games · United States
Particula: 184k visits a month, 78 active Meta ads.
Particula — Particula is a company that creates smart games and connected toys, specializing in modern versions of classic games like Rubik's cube, dice, and chess using AI, connectivity, and interactivity. In September 2026 particula-tech.com drew an estimated 184k visits, up 112% on the month before. It ranks #22 of 3,092 Games brands in United States and holds a 3.9 Trustpilot rating over 69 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Particula is a company that creates smart games and connected toys, specializing in modern versions of classic games like Rubik's cube, dice, and chess using AI, connectivity, and interactivity.
01 · Traffic
How much traffic Particula gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Particula drew an estimated 184k visits in September 2026, up 112% on the month before and up 160% over three months.
- Worldwide#56,058of 4.5m sites · Top 5%
- In United States#18,415of 1.2m sites · Top 5%
- Games, worldwide#124of 13,383 brands · Top 1%
- Games, United States#22of 3,092 brands · Top 1%
184k
estimated visits in September
1 mo ▲ +112.0%4 mo ▲ +160.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Particula.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Particula holds 3.9 out of 5 on Trustpilot over 69 reviews, 60 of them in the last twelve months: 62% of customers give five stars and 32% one star. That volume places Particula in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Electronics Store Children's Toys Store Computer Store Computer Accessories Store Electronics Company Toy and Game Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Particula sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Particula sells on Shopify, 95% of its catalogue in stock. The best seller is GoBalance Sport, at US$99.95, followed by GoBalance Play and GoChess Wizard Lite.
#2GoBalance SportParticulaUS$99.95In stock
#3GoBalance PlayParticulaUS$79.95In stock
GoChess Wizard LiteParticulaUS$429.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Particula in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 42% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$82.45
- Currency
- USD
04 · Ads
What Particula is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Particula runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2024 (image, text, video).
Wobble. Laugh. Rematch.Particula6 Oct 2026image
Off the couch, and laughing about it.Particula6 Oct 2026image
The night they asked for one more game.Particula5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Particula LTDverified
Text ad21 Oct 2026Particula LTDverified
Image ad20 Oct 2026Particula LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Particula.
The creators who tag @go.particula on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @go.particula on Instagram, led by Smartech (11.3k followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSmartech@smartechwrld · 🇬🇧 GB | Tech gadgets innovation Creator | 11.3k | 1.9% | 2 | Tagged @go.particula |
06 · Competitors according to Gravity
Who Particula competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Particula among Games brands in United States. The closest is Chessnut, then Bryght Labs, Chess House, House of Staunton.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Chessnutchessnutech.com | |||||||
| Bryght Labsplaychessup.com | |||||||
| Chess Housechesshouse.com | |||||||
| House of Stauntonhouseofstaunton.com |
07 · Company
The company behind Particula.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Particula is a company based in Queens, United States, founded in 2017 according to LinkedIn, on a domain registered in March 2017. It employs about 759 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Queens
- Founded
- 2017, per LinkedIn
- Domain registered
- 23 Mar 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 759 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- particula-tech.com · Shopify · USD
- Catalogue
- 20 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Particula
What people ask Google about Particula.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Particula a legit company?
According to Gravity by Benchr, Particula is a brand based in Queens, United States: its website has existed since March 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 759 people on LinkedIn, it has 47,780 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Particula reviews: is it worth it?
Customers rate Particula 3.9 out of 5 on Trustpilot over 69 reviews, 60 of them in the last twelve months: 62% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Particula sell?
Particula is a company that creates smart games and connected toys, specializing in modern versions of classic games like Rubik's cube, dice, and chess using AI, connectivity, and interactivity. Gravity by Benchr classifies it under Games, with Board Games making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Particula cost?
Particula's best seller, GoBalance Sport, sells US$99.95 on particula-tech.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check particula-tech.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Particula discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Particula advertises on Facebook and Instagram and on Google, where its offers often run. Check particula-tech.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Particula?
Particula sells on its own website, particula-tech.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Particula?
Gravity by Benchr records a company based in Queens, United States, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 759 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Particula growing?
Yes. Gravity by Benchr estimates about 184,400 visits to particula-tech.com in September 2026, up 112% in a month and up 160% over three months. Particula ranks #22 of 3,092 Games brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Particula use?
Gravity by Benchr identifies particula-tech.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records.
How much does Particula spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Particula on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Games brands in United States?
Among Games brands in United States in the Gravity by Benchr index, Particula ranks #22 of 3,092 by estimated traffic. Its closest competitors on the same market are Chessnut, Bryght Labs, Chess House and House of Staunton. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Particula.