Brand page · Clothing · United Kingdom
Passenger: 2.7m visits a month, 511 active Meta ads, Gravity score 685.
Passenger — Passenger is a responsible outdoor clothing brand that sells outdoor clothing and gear for men and women, with a mission to inspire meaningful escapism and wellbeing through nature and connection. In September 2026 passenger-clothing.com drew an estimated 2.7m visits, up 17% on the month before. It ranks #10 of 19,668 Clothing brands in United Kingdom and holds a 4.6 Trustpilot rating over 51,795 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Clothing brands in United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Passenger is a responsible outdoor clothing brand that sells outdoor clothing and gear for men and women, with a mission to inspire meaningful escapism and wellbeing through nature and connection.
01 · Traffic
How much traffic Passenger gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Passenger drew an estimated 2.7m visits in September 2026, up 17% on the month before and up 57% over three months.
- Worldwide#6,513of 4.5m sites · Top 1%
- In United Kingdom#229of 192k sites · Top 1%
- Clothing, worldwide#439of 459,295 brands · Top 1%
- Clothing, United Kingdom#10of 19,668 brands · Top 1%
2.7m
estimated visits in September
1 mo ▲ +16.9%4 mo ▲ +56.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Passenger.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Passenger holds 4.6 out of 5 on Trustpilot over 51,795 reviews, 8,321 of them in the last twelve months: 85% of customers give five stars and 5% one star. That volume places Passenger in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Passenger scores 4.5 over 2,137 reviews.
Outdoor Clothing and Equipment Shop Men's Clothing Store Clothing Store Women's Clothing Store Outerwear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Passenger sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Passenger sells on Shopify, 48% of its catalogue in stock. The best seller is Alexander Polar Hooded Fleece - Sunrise Orange, at £53.97, followed by Escapism Sherpa Lined Changing Robe - Black and E-Gift Card.
#1Alexander Polar Hooded Fleece - Sunrise OrangePassenger£53.97In stock
#2Escapism Sherpa Lined Changing Robe - BlackPassenger£79.96In stock
#3E-Gift CardPassenger£10.00–£150.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Passenger in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 94% of the catalogue
- In stock
- 48%
- Upper price quartile
- US$79.36
- Currency
- GBP
04 · Ads
What Passenger is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Passenger runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2025 (image, text, video).
Taylor Cord Jacket - EspressoPassenger14 Oct 2026image
Two tees, 15% off.Passenger14 Oct 2026image
Bestselling Ravi FleecePassenger14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Passenger Clothing Ltdverified
Text ad20 Oct 2026Passenger Clothing Ltdverified
Text ad20 Oct 2026JOIN-CHEER Digital Marketing Communication(HK)Co., Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Passenger.
The creators who tag @passengerclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @passengerclothing on Instagram, led by Kat Craats 🌲 SQUAMISH (13.1k followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKat Craats 🌲 SQUAMISH@katcraats · 🇨🇦 CA | Travel tourism exploration Creator | 13.1k | 4.5% | 9 | Tagged @passengerclothing |
06 · Competitors according to Gravity
Who Passenger competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Passenger among Clothing brands in United Kingdom. The closest is Outerknown, then Eddie Bauer, Avenue 85, legendarywhitetails.com, craghoppers.com, Columbia Sportswear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Outerknownouterknown.com | |||||||
| Eddie Bauereddiebauer.com | |||||||
| Avenue 85avenue85.co.uk | |||||||
| legendarywhitetails.comlegendarywhitetails.com | |||||||
| craghoppers.comcraghoppers.com | |||||||
| Columbia Sportswearcolumbiasportswear.co.in |
07 · Company
The company behind Passenger.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Passenger is a company based in Bradford, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in October 2012. It employs about 155 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Bradford
- Founded
- 2012, per LinkedIn
- Domain registered
- 1 Oct 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 155 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- passenger-clothing.com · Shopify · GBP
- Catalogue
- 220 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Passenger
What people ask Google about Passenger.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Passenger legit?
According to Gravity by Benchr, Passenger is a brand based in Bradford, United Kingdom: its website has existed since October 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 155 people on LinkedIn, it has 665,797 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Passenger reviews
Customers rate Passenger 4.6 out of 5 on Trustpilot over 51,795 reviews, 8,321 of them in the last twelve months: 85% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Passenger scores 4.5 over 2,137 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Passenger known for?
Passenger is a responsible outdoor clothing brand that sells outdoor clothing and gear for men and women, with a mission to inspire meaningful escapism and wellbeing through nature and connection. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Passenger prices: how much is it?
Passenger's best seller, Alexander Polar Hooded Fleece - Sunrise Orange, sells £53.97 on passenger-clothing.com. 48% of the catalogue is in stock. Gravity does not track prices daily: check passenger-clothing.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Passenger promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Passenger advertises on Facebook and Instagram and on Google, where its offers often run. Check passenger-clothing.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Passenger?
Passenger sells on its own website, passenger-clothing.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Passenger?
Gravity by Benchr records a company based in Bradford, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 155 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Passenger growing?
Yes. Gravity by Benchr estimates about 2,684,700 visits to passenger-clothing.com in September 2026, up 17% in a month and up 57% over three months. Passenger ranks #10 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Passenger use?
Gravity by Benchr identifies passenger-clothing.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Passenger's ad budget?
Gravity by Benchr does not publish a spend figure for Passenger on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Passenger ranks #10 of 19,668 by estimated traffic. Its closest competitors on the same market are Outerknown, Eddie Bauer, Avenue 85, legendarywhitetails.com and craghoppers.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Passenger.