Brand page · Personal Care · United States
PAT McGRATH LABS: 232K visits a month, 236 active Meta ads, Gravity score 614.
PAT McGRATH LABS — PAT McGRATH LABS is a luxury makeup brand inspired by editorial artistry, runway glamour and backstage beauty, offering products for eyes, lips, complexion essentials and more. In September 2026 patmcgrath.com drew an estimated 232K visits, up 5% on the month before. It ranks #356 of 33,626 Personal Care brands in United States and holds a 1.6 Trustpilot rating over 431 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PAT McGRATH LABS is a luxury makeup brand inspired by editorial artistry, runway glamour and backstage beauty, offering products for eyes, lips, complexion essentials and more.
01 · Traffic
How much traffic PAT McGRATH LABS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PAT McGRATH LABS drew an estimated 232K visits in September 2026, up 5% on the month before and up 16% over three months.
- Worldwide#46,258of 4.5M sites · Top 5%
- In United States#15,096of 1.2M sites · Top 5%
- Personal Care, worldwide#2,063of 215,119 brands · Top 1%
- Personal Care, United States#356of 33,626 brands · Top 5%
232K
estimated visits in September
1 mo ▲ +5.0%4 mo ▲ +16.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PAT McGRATH LABS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PAT McGRATH LABS holds 1.6 out of 5 on Trustpilot over 431 reviews, 21 of them in the last twelve months: 15% of customers give five stars and 73% one star. That volume places PAT McGRATH LABS in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Permanent Make-Up Clinic Cosmetics Industry Cosmetics Store Beauty Supply Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PAT McGRATH LABS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PAT McGRATH LABS sells on Shopify, 59% of its catalogue in stock. The best seller is MatteTrance™ Lipstick, at US$27.00–US$39.00, followed by LUST: Gloss™ and Lip Fetish Balm.
#1MatteTrance™ LipstickPAT McGRATH LABSUS$27.00–US$39.00In stock
#2LUST: Gloss™PAT McGRATH LABSUS$29.00In stock
#3Lip Fetish BalmPAT McGRATH LABSUS$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PAT McGRATH LABS in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 76% of the catalogue
- In stock
- 59%
- Upper price quartile
- US$78.25
- Currency
- USD
04 · Ads
What PAT McGRATH LABS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PAT McGRATH LABS runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since December 2024 (image, text, video).
Discover Pat McGrath LabsPat McGrath7 Oct 2026image
Discover Pat McGrath LabsPat McGrath6 Oct 2026image
Discover Pat McGrath LabsPat McGrath6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pat McGrath Cosmetics LLCverified
Text ad20 Oct 2026Pat McGrath Cosmetics LLCverified
Text ad20 Oct 2026Pat McGrath Cosmetics LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PAT McGRATH LABS.
The creators who tag @patmcgrathreal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @patmcgrathreal on Instagram, led by David (44.2K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDavid@davxrv · 🇺🇸 US | Beauty cosmetics skincare Creator | 44.2K | — | 12 | Tagged @patmcgrathreal |
06 · Competitors according to Gravity
Who PAT McGRATH LABS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PAT McGRATH LABS among Personal Care brands in United States. The closest is Patrick Ta Beauty, then Nars, Lisa Eldridge, Laura Mercier, Hourglass Cosmetics, COVERGIRL.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Patrick Ta Beautypatrickta.com | |||||||
| Narsnarscosmetics.de | |||||||
| Lisa Eldridgeus.lisaeldridge.com | |||||||
| Laura Mercierlauramercier.com | |||||||
| Hourglass Cosmeticshourglasscosmetics.com | |||||||
| COVERGIRLcovergirl.com |
07 · Company
The company behind PAT McGRATH LABS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PAT McGRATH LABS is a company based in New York, United States, on a domain registered in March 2003. It employs about 94 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 31 Mar 2003
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 94 on LinkedIn
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- patmcgrath.com · Shopify · USD
- Catalogue
- 257 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PAT McGRATH LABS
What people ask Google about PAT McGRATH LABS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PAT McGRATH LABS legit?
According to Gravity by Benchr, PAT McGRATH LABS is a brand based in New York, United States: its website has existed since March 2003, it sells on a Shopify store, it employs 94 people on LinkedIn, it has 5,850,726 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PAT McGRATH LABS reviews
Customers rate PAT McGRATH LABS 1.6 out of 5 on Trustpilot over 431 reviews, 21 of them in the last twelve months: 15% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PAT McGRATH LABS known for?
PAT McGRATH LABS is a luxury makeup brand inspired by editorial artistry, runway glamour and backstage beauty, offering products for eyes, lips, complexion essentials and more. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
PAT McGRATH LABS prices: how much is it?
PAT McGRATH LABS' best seller, MatteTrance™ Lipstick, sells from US$27.00 to US$39.00 on patmcgrath.com. 59% of the catalogue is in stock. Gravity does not track prices daily: check patmcgrath.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PAT McGRATH LABS discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PAT McGRATH LABS advertises on Facebook and Instagram and on Google, where its offers often run. Check patmcgrath.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PAT McGRATH LABS?
PAT McGRATH LABS sells on its own website, patmcgrath.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind PAT McGRATH LABS?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2003, with 94 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PAT McGRATH LABS doing well?
Yes. Gravity by Benchr estimates about 232,200 visits to patmcgrath.com in September 2026, up 5% in a month and up 16% over three months. PAT McGRATH LABS ranks #356 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PAT McGRATH LABS use?
Gravity by Benchr identifies patmcgrath.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PAT McGRATH LABS' ad budget?
Gravity by Benchr does not publish a spend figure for PAT McGRATH LABS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, PAT McGRATH LABS ranks #356 of 33,626 by estimated traffic. Its closest competitors on the same market are Patrick Ta Beauty, Nars, Lisa Eldridge, Laura Mercier, Hourglass Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PAT McGRATH LABS.