1. Gravity
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  5. Payne Glasses

Brand page · Personal Care

Payne Glasses Top 1% worldwide Top 1% in Personal Care
payneglasses.com· Magento·Since 2016

Payne Glasses traffic, ads & competitors 697k visits a month, 76 active Meta ads.

Payne Glasses — Payne Glasses is an online retailer that sells affordable prescription eyewear including glasses and sunglasses for men, women, and kids. In September 2026 payneglasses.com drew an estimated 697k visits, down 4% on the month before. It ranks #93 of 33,626 Personal Care brands and holds a 4.6 Trustpilot rating over 2,569 reviews.

payneglasses.com@payneglasses 27.5kYouTube 936FacebookLinkedIn 179Trustpilot 4.6Meta Ad Library 76

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026

Estimated traffic
697k
−4% vs. August 2026
Instagram followers
27.5k
1,682 posts · @payneglasses
Trustpilot
4.6
2,569 reviews · 787 in 12 months
Meta ads
76
active · on Google since 2026
Products
—
Data not available
Rank in the United States
#93
of 33,626 in Personal Care
LinkedIn
179
followers · 8 employees
Earned media value
€2.1k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Payne Glasses is an online retailer that sells affordable prescription eyewear including glasses and sunglasses for men, women, and kids.

01 · Traffic

Payne Glasses website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Payne Glasses drew an estimated 697k visits in September 2026, down 4% on the month before and up 2% over three months.

  • Worldwide#19,097of 4.5m sites · Top 1%
  • In United States#6,286of 1.2m sites · Top 1%
  • Personal Care, worldwide#686of 215,119 brands · Top 1%
  • Personal Care, United States#93of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

697k

estimated visits in September

1 mo ▼ −4.0%4 mo ▲ +2.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Payne Glasses reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Payne Glasses holds 4.6 out of 5 on Trustpilot over 2,569 reviews, 787 of them in the last twelve months: 85% of customers give five stars and 5% one star. That volume places Payne Glasses in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 20 Oct 2026
4.6TrustScore · 2,569 reviews · 787 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★85%
4 ★6%
3 ★2%
2 ★2%
1 ★5%

Eye Care Center Glasses Store Optician Optical Products Manufacturer Optical Wholesaler Sunglasses Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Payne Glasses best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Payne Glasses's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care84%
Clothing Accessories11%
Health & Beauty0%

The dominant category places Payne Glasses in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Payne Glasses influencers

The creators who tag @payneglasses on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @payneglasses on Instagram, led by Jennifer DeMatteo (149k followers, 0.2% engagement).

Influencersaccounts tagging @payneglasses · Instagram
AccountProfileFollowersEngagementTagsRelationship
JJennifer DeMatteo@savvygreystyles · 🇺🇸 USParenting family Creator149k0.2%1Tagged @payneglasses
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Payne Glasses competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Payne Glasses among Personal Care brands. The closest is Yesglasses, then Eyeglasses.com, Zenni, glasses.com, Glasses Direct, Firmoo.com.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Yesglassesyesglasses.com
Eyeglasses.comeyeglasses.com
Zennizennioptical.com
glasses.comglasses.com
Glasses Directglassesdirect.co.uk
Firmoo.comfirmoo.com
Competitors Gravity finds for Payne Glasses. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Payne Glasses with Yesglasses

07 · Company

Who is behind Payne Glasses?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Payne Glasses is an e-commerce brand, founded in 2017 according to LinkedIn, on a domain registered in May 2016. It employs about 8 people.

Legal entityGravity index, Sept 2026
Founded
2017, per LinkedIn
Domain registered
7 May 2016
Employees
8 on LinkedIn
DistributionGravity index, Sept 2026
Own store
payneglasses.com · Magento
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Payne Glasses

What people ask Google about Payne Glasses.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Payne Glasses legit or a scam?

According to Gravity by Benchr, Payne Glasses is a brand: its website has existed since May 2016, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 8 people on LinkedIn, it has 27,453 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Payne Glasses?

Customers rate Payne Glasses 4.6 out of 5 on Trustpilot over 2,569 reviews, 787 of them in the last twelve months: 85% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Payne Glasses?

Payne Glasses is an online retailer that sells affordable prescription eyewear including glasses and sunglasses for men, women, and kids. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Does Payne Glasses have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Payne Glasses advertises on Facebook and Instagram and on Google, where its offers often run. Check payneglasses.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Payne Glasses?

Payne Glasses sells on its own website, payneglasses.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Payne Glasses?

Gravity by Benchr records a company, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Payne Glasses growing?

Yes. Gravity by Benchr estimates about 696,500 visits to payneglasses.com in September 2026, down 4% in a month and up 2% over three months. Payne Glasses ranks #93 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Payne Glasses use?

Gravity by Benchr identifies payneglasses.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2026. Source: Gravity by Benchr platform and advertising records.

What is Payne Glasses' ad budget?

Gravity by Benchr does not publish a spend figure for Payne Glasses on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, Payne Glasses ranks #93 of 33,626 by estimated traffic. Its closest competitors on the same market are Yesglasses, Eyeglasses.com, Zenni, glasses.com and Glasses Direct. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Payne Glasses.