Brand page · Food Items · Romania
PENNY: 1.5m visits a month, 77 active Meta ads, Gravity score 689.
PENNY — PENNY is a Romanian supermarket chain that offers affordable groceries and fresh products. It operates over 470 stores across Romania and is part of the German REWE Group. In September 2026 penny.ro drew an estimated 1.5m visits, down 12% on the month before. It ranks #4 of 170 Food Items brands in Romania.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Food Items brands in Romania with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PENNY is a Romanian supermarket chain that offers affordable groceries and fresh products. It operates over 470 stores across Romania and is part of the German REWE Group.
01 · Traffic
How much traffic PENNY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PENNY drew an estimated 1.5m visits in September 2026, down 12% on the month before and up 5% over three months.
- Worldwide#10,729of 4.5m sites · Top 1%
- In Romania#52of 27.5k sites · Top 1%
- Food Items, worldwide#249of 260,714 brands · Top 1%
- Food Items, Romania#4of 170 brands · Top 5%
1.5m
estimated visits in September
1 mo ▼ −12.0%4 mo ▲ +4.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PENNY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PENNY holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Promotional Item Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PENNY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read PENNY's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places PENNY in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What PENNY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PENNY runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2025 (image, text, video).
Ce faci cu două șanse pe zi? Le joci! Intră în Cursa cu premii și poți câștiga unul dintre cele 300.000 de premii.PENNY Romania14 Oct 2026image
Distracția nu se oprește niciodată, cât timp ești cu noi în Pădurea Fermecată! 🌳✨ Personajul tău preferat care este? 🫶🏻 Spune-ne în comentaPENNY Romania13 Oct 2026video
În spatele celor 8.479,4 de tone de alimente donate sunt oamenii la care a ajuns acest sprijin. ❤️ Prin rețeaua organizațiilor partenere, dPENNY Romania13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rewe (Romania) SRLverified
Image ad20 Oct 2026Rewe (Romania) SRLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PENNY.
The creators who tag @pennyromania on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pennyromania on Instagram, led by Ionut Dima (223k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIonut Dima@eusuntdima · 🇷🇴 RO | Tech gadgets innovation Creator | 223k | 1.5% | 1 | Tagged @pennyromania |
06 · Competitors according to Gravity
Who PENNY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PENNY among Food Items brands in Romania. The closest is tienda.mercadona.es, then Plodine, TOMMY, Albert, plus.nl, billa.at.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tienda.mercadona.estienda.mercadona.es | |||||||
| Plodineplodine.hr | |||||||
| TOMMYtommy.hr | |||||||
| Albertalbert.cz | |||||||
| plus.nlplus.nl | |||||||
| billa.atbilla.at |
07 · Company
The company behind PENNY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PENNY is a company based in Romania, on a domain registered in July 2007. It employs about 1,306 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇷🇴 Romania
- Founded
- Data not available
- Domain registered
- 9 Jul 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,306 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- penny.ro
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PENNY
What people ask Google about PENNY.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PENNY a legit company?
According to Gravity by Benchr, PENNY is a brand based in Romania: its website has existed since July 2007, it employs 1,306 people on LinkedIn, it has 57,306 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does PENNY sell?
PENNY is a Romanian supermarket chain that offers affordable groceries and fresh products. It operates over 470 stores across Romania and is part of the German REWE Group. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
PENNY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: PENNY advertises on Facebook and Instagram and on Google, where its offers often run. Check penny.ro for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind PENNY?
Gravity by Benchr records a company based in Romania, whose domain was registered in 2007, with 1,306 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PENNY doing well?
Yes. Gravity by Benchr estimates about 1,460,700 visits to penny.ro in September 2026, down 12% in a month and up 5% over three months. PENNY ranks #4 of 170 Food Items brands in Romania in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is PENNY's ad budget?
Gravity by Benchr does not publish a spend figure for PENNY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Romania?
Among Food Items brands in Romania in the Gravity by Benchr index, PENNY ranks #4 of 170 by estimated traffic. Its closest competitors on the same market are tienda.mercadona.es, Plodine, TOMMY, Albert and plus.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PENNY.