Brand page · Clothing Accessories · United States
Persol: 434k visits a month, 55 active Meta ads, Gravity score 550.
Persol — Explore Persol sunglasses and eyeglasses crafted in Italy for elegance comfort and clarity. Iconic styles and new collections. Free and safe shipping. In September 2026 persol.com drew an estimated 434k visits, down 22% on the month before. It ranks #63 of 34,142 Clothing Accessories brands in United States and holds a 1.7 Trustpilot rating over 126 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Clothing Accessories brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Explore Persol sunglasses and eyeglasses crafted in Italy for elegance comfort and clarity. Iconic styles and new collections. Free and safe shipping.
01 · Traffic
How much traffic Persol gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Persol drew an estimated 434k visits in September 2026, down 22% on the month before and down 10% over three months.
- Worldwide#27,869of 4.5m sites · Top 1%
- In United States#9,060of 1.2m sites · Top 1%
- Clothing Accessories, worldwide#169of 85,207 brands · Top 1%
- Clothing Accessories, United States#63of 34,142 brands · Top 1%
434k
estimated visits in September
1 mo ▼ −21.6%4 mo ▼ −10.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Persol.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Persol holds 1.7 out of 5 on Trustpilot over 126 reviews, 28 of them in the last twelve months: 17% of customers give five stars and 74% one star. That volume places Persol in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Persol sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Persol sells on Shopify, 99% of its catalogue in stock. The best seller is Monogram, at US$15.00, followed by Prescription Lens and PO0001AT - Case.
#1MonogramPersolUS$15.00In stock
#2Prescription LensPersolUS$222.50In stock
#3PO0001AT - CasePersolUS$38.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Persol in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 8% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$407.00
- Currency
- USD
04 · Ads
What Persol is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Persol runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
Get prescription in few steps.Persol Eyewear6 Oct 2026image
Persol 649 - OriginalPersol Eyewear6 Oct 2026image
Discover Persol FW26Persol Eyewear1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Luxottica Retail North America Inc.verified
Text ad21 Oct 2026Luxottica Retail North America Inc.verified
Text ad21 Oct 2026Luxottica Retail North America Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Persol.
The creators who tag @persol on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @persol on Instagram, led by Tailor & Barber (21.2k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTailor & Barber@tailorandbarber · 🇺🇸 US | Fashion style luxury Creator | 21.2k | 0.5% | 7 | Tagged @persol |
06 · Competitors according to Gravity
Who Persol competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Persol among Clothing Accessories brands in United States. The closest is DITA Eyewear, then MOSCOT, BonLook, ray-ban.com, Blickers, Matsuda.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DITA Eyeweardita.com | |||||||
| MOSCOTmoscot.com | |||||||
| BonLookbonlook.ca | |||||||
| ray-ban.comray-ban.com | |||||||
| Blickersblickers.com | |||||||
| Matsudamatsuda.com |
07 · Company
The company behind Persol.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Persol is a company based in New York, United States, on a domain registered in May 1996.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 23 May 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- persol.com · Shopify · USD
- Catalogue
- 47 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Persol
What people ask Google about Persol.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Persol legit or a scam?
According to Gravity by Benchr, Persol is a brand based in New York, United States: its website has existed since May 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 442,524 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Persol reviews: is it worth it?
Customers rate Persol 1.7 out of 5 on Trustpilot over 126 reviews, 28 of them in the last twelve months: 17% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Persol sell?
Explore Persol sunglasses and eyeglasses crafted in Italy for elegance comfort and clarity. Iconic styles and new collections. Free and safe shipping. Gravity by Benchr classifies it under Clothing Accessories, with Product Customization making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Persol prices: how much is it?
Persol's best seller, Monogram, sells US$15.00 on persol.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check persol.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Persol discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Persol advertises on Facebook and Instagram and on Google, where its offers often run. Check persol.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Persol?
Persol sells on its own website, persol.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Persol?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Persol growing?
Not at the moment. Gravity by Benchr estimates about 433,800 visits to persol.com in September 2026, down 22% in a month and down 10% over three months. Persol ranks #63 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Persol use?
Gravity by Benchr identifies persol.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Persol spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Persol on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Persol ranks #63 of 34,142 by estimated traffic. Its closest competitors on the same market are DITA Eyewear, MOSCOT, BonLook, ray-ban.com and Blickers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Persol.