Brand page · Food Items · Germany
Picnic: 2.1M visits a month, 230 active Meta ads.
Picnic — Picnic is a supermarket on wheels that delivers groceries through an app. In September 2026 picnic.app drew an estimated 2.1M visits, up 14% on the month before. It ranks #3 of 960 Food Items brands in Germany and holds a 3.5 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Picnic is a supermarket on wheels that delivers groceries through an app.
01 · Traffic
How much traffic Picnic gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Picnic drew an estimated 2.1M visits in September 2026, up 14% on the month before and up 21% over three months.
- Worldwide#7,937of 4.5M sites · Top 1%
- In Netherlands#81of 78.6K sites · Top 1%
- Food Items, worldwide#191of 260,714 brands · Top 1%
- Food Items, Netherlands#3of 960 brands · Top 1%
2.1M
estimated visits in September
1 mo ▲ +13.9%4 mo ▲ +20.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Picnic.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Picnic holds 3.5 out of 5 on Trustpilot over 10 reviews, 8 of them in the last twelve months: 50% of customers give five stars and 30% one star.
Grocery Delivery Service Supermarket Online Food Ordering Service Take Away Service Discount Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Picnic sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Picnic's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Picnic in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Picnic is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Picnic runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text, video).
Probier Picnics Rezepte ausPicnic14 Oct 2026video
Probier Picnics Rezepte ausPicnic14 Oct 2026video
100 % gratis, 100 % elektrischPicnic14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Picnic GmbHverified
Text ad19 Oct 2026Picnic GmbHverified
Image ad19 Oct 2026Picnic GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Picnic.
The creators who tag @picnicdeutschland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @picnicdeutschland on Instagram, led by Selin ✨ (93.4K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSelin ✨@fit_selin · 🇩🇪 DE | Parenting family Creator | 93.4K | 1.8% | 1 | Tagged @picnicdeutschland |
06 · Competitors according to Gravity
Who Picnic competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Picnic among Food Items brands in Germany. The closest is ocado.com, then plus.nl, Dia España, tienda.mercadona.es, tesco.ie, Willys.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ocado.comocado.com | |||||||
| plus.nlplus.nl | |||||||
| Dia Españadia.es | |||||||
| tienda.mercadona.estienda.mercadona.es | |||||||
| tesco.ietesco.ie | |||||||
| Willyswillys.se |
07 · Company
The company behind Picnic.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Picnic is a company based in Germany, on a domain registered in April 2018.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- 26 Apr 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- picnic.app · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Picnic
What people ask Google about Picnic.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Picnic a legit company?
According to Gravity by Benchr, Picnic is a brand based in Germany: its website has existed since April 2018, it sells on a Wordpress store, it has 176,476 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Picnic?
Customers rate Picnic 3.5 out of 5 on Trustpilot over 10 reviews, 8 of them in the last twelve months: 50% give five stars, 30% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Picnic?
Picnic is a supermarket on wheels that delivers groceries through an app. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Picnic have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Picnic advertises on Facebook and Instagram and on Google, where its offers often run. Check picnic.app for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Picnic?
Picnic sells on its own website, picnic.app, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Picnic?
Gravity by Benchr records a company based in Germany, whose domain was registered in 2018. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Picnic growing?
Yes. Gravity by Benchr estimates about 2,099,100 visits to picnic.app in September 2026, up 14% in a month and up 21% over three months. Picnic ranks #3 of 960 Food Items brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Picnic use?
Gravity by Benchr identifies picnic.app as a Wordpress store. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records.
How much does Picnic spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Picnic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Germany?
Among Food Items brands in Germany in the Gravity by Benchr index, Picnic ranks #3 of 960 by estimated traffic. Its closest competitors on the same market are ocado.com, plus.nl, Dia España, tienda.mercadona.es, tesco.ie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Picnic.