Brand page · Toys
Pillow Pets®: 117K visits a month, 106 active Meta ads.
Pillow Pets® — Pillow Pets offers super soft folding plush stuffed animals in various designs and character themes, serving as sleep time companions that function as both stuffed animals and pillows. In September 2026 pillowpets.com drew an estimated 117K visits, down 6% on the month before. It ranks #142 of 9,046 Toys brands and holds a 2.0 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Pillow Pets offers super soft folding plush stuffed animals in various designs and character themes, serving as sleep time companions that function as both stuffed animals and pillows.
01 · Traffic
How much traffic Pillow Pets® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pillow Pets® drew an estimated 117K visits in September 2026, down 6% on the month before and up 0% over three months.
- Worldwide#82,344of 4.5M sites · Top 5%
- In United States#27,067of 1.2M sites · Top 5%
- Toys, worldwide#767of 50,509 brands · Top 5%
- Toys, United States#142of 9,046 brands · Top 5%
117K
estimated visits in September
1 mo ▼ −5.9%4 mo ▲ +0.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pillow Pets®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pillow Pets® holds 2.0 out of 5 on Trustpilot over 11 reviews, 2 of them in the last twelve months: 9% of customers give five stars and 91% one star.
Pet Supply Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pillow Pets® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Pillow Pets®'s catalogue yet.
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Share of the catalogue by product family.
The dominant category places Pillow Pets® in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Pillow Pets® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pillow Pets® runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since September 2025 (image, text, video).
Snuggle Up with Pillow Pets 💤Pillow Pets6 Oct 2026video
Snuggle Up with Pillow Pets 💤Pillow Pets6 Oct 2026image
Snuggle Up with Pillow Pets 💤Pillow Pets6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026CJ Products, Inc.verified
Text ad17 Oct 2026CJ Products, Inc.verified
Text ad15 Sept 2026CJ Products, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pillow Pets®.
The creators who tag @originalpillowpets on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @originalpillowpets on Instagram, led by Grace Gootee (67.5K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGrace Gootee@grace_gootee · INTL | Gaming streaming tech culture Creator | 67.5K | 0.8% | 1 | Tagged @originalpillowpets |
06 · Competitors according to Gravity
Who Pillow Pets® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pillow Pets® among Toys brands. The closest is Aurora®, then Official Jellycat Store, Ty, Steiff, Douglas Cuddle Toys, stuffedsafari.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Aurora®auroragift.com | |||||||
| Official Jellycat Storejellycat.com | |||||||
| Tyty.com | |||||||
| Steiffsteiff.com | |||||||
| Douglas Cuddle Toysdouglascuddletoy.com | |||||||
| stuffedsafari.comstuffedsafari.com |
07 · Company
The company behind Pillow Pets®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pillow Pets® is an e-commerce brand, on a domain registered in September 2002.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 30 Sept 2002
- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- pillowpets.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pillow Pets®
What people ask Google about Pillow Pets®.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pillow Pets® a legit company?
According to Gravity by Benchr, Pillow Pets® is a brand: its website has existed since September 2002, it sells on a Bigcommerce store, it has 198,474 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Pillow Pets®?
Customers rate Pillow Pets® 2.0 out of 5 on Trustpilot over 11 reviews, 2 of them in the last twelve months: 9% give five stars, 91% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pillow Pets® known for?
Pillow Pets offers super soft folding plush stuffed animals in various designs and character themes, serving as sleep time companions that function as both stuffed animals and pillows. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Does Pillow Pets® have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pillow Pets® advertises on Facebook and Instagram and on Google, where its offers often run. Check pillowpets.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pillow Pets®?
Pillow Pets® sells on its own website, pillowpets.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Pillow Pets®?
Gravity by Benchr records a company, whose domain was registered in 2002. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pillow Pets® doing well?
Yes. Gravity by Benchr estimates about 116,800 visits to pillowpets.com in September 2026, down 6% in a month and up 0% over three months. Pillow Pets® ranks #142 of 9,046 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pillow Pets® use?
Gravity by Benchr identifies pillowpets.com as a Bigcommerce store. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records.
What is Pillow Pets®'s ad budget?
Gravity by Benchr does not publish a spend figure for Pillow Pets® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, Pillow Pets® ranks #142 of 9,046 by estimated traffic. Its closest competitors on the same market are Aurora®, Official Jellycat Store, Ty, Steiff, Douglas Cuddle Toys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pillow Pets®.