Brand page · Clothing · United States
Pink Lily: 325k visits a month, 143 active Meta ads, Gravity score 557.
Pink Lily — Pink Lily is an online boutique that sells trendy women's clothing including dresses, tops, bottoms, activewear, and accessories. The brand offers affordable fashion designed to make women feel beautiful and confident. In September 2026 pinklily.com drew an estimated 325k visits, down 13% on the month before. It ranks #440 of 97,158 Clothing brands in United States and holds a 4.4 Trustpilot rating over 408 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pink Lily is an online boutique that sells trendy women's clothing including dresses, tops, bottoms, activewear, and accessories. The brand offers affordable fashion designed to make women feel beautiful and confident.
01 · Traffic
How much traffic Pink Lily gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pink Lily drew an estimated 325k visits in September 2026, down 13% on the month before and down 26% over three months.
- Worldwide#35,159of 4.5m sites · Top 1%
- In United States#11,424of 1.2m sites · Top 1%
- Clothing, worldwide#3,018of 459,295 brands · Top 1%
- Clothing, United States#440of 97,158 brands · Top 1%
325k
estimated visits in September
1 mo ▼ −13.0%4 mo ▼ −25.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pink Lily.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pink Lily holds 4.4 out of 5 on Trustpilot over 408 reviews, 42 of them in the last twelve months: 74% of customers give five stars and 18% one star. That volume places Pink Lily in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pink Lily sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pink Lily sells on Shopify, 90% of its catalogue in stock. The best seller is Gameday Football Grey Oversized Graphic Sweatshirt, at US$40.00, followed by Skeletons Dancing Grey Oversized Graphic Sweatshirt and 'Tis The Season Light Grey Oversized Graphic Sweatshirt.
Gameday Football Grey Oversized Graphic SweatshirtPink LilyUS$40.00In stock
Skeletons Dancing Grey Oversized Graphic SweatshirtPink LilyUS$40.00In stock
'Tis The Season Light Grey Oversized Graphic SweatshirtPink LilyUS$40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pink Lily in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 71% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$40.00
- Currency
- USD
04 · Ads
What Pink Lily is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pink Lily runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2024 (image, text, video).
Fall Feels Mushroom Mock Neck Sweater DressPink Lily6 Oct 2026image
Halloween Tees & SweatshirtsPink Lily2 Oct 2026image
Fall FavesPink Lily1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pink Lilyverified
Text ad20 Oct 2026Pink Lilyverified
Text ad20 Oct 2026Pink Lilyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pink Lily.
The creators who tag @pinklily on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pinklily on Instagram, led by Crystal Farmer (12.5k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCrystal Farmer@momlifemakeupwithcrystal · 🇺🇸 US | Fashion style luxury Creator | 12.5k | 0.7% | 11 | Tagged @pinklily |
06 · Competitors according to Gravity
Who Pink Lily competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pink Lily among Clothing brands in United States. The closest is Charlotte Russe, then One24 Btq, The Self Styler, Hazel & Olive, MOCO Boutique, PIMKIE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Charlotte Russecharlotterusse.com | |||||||
| One24 Btqone24boutique.com | |||||||
| The Self Stylertheselfstyler.com | |||||||
| Hazel & Olivehazelandolive.com | |||||||
| MOCO Boutiqueshopmoco.com | |||||||
| PIMKIEpimkie.fr |
07 · Company
The company behind Pink Lily.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pink Lily is a company based in Bowling Green, United States, founded in 2014 according to LinkedIn, on a domain registered in September 2003. It employs about 183 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Bowling Green
- Founded
- 2014, per LinkedIn
- Domain registered
- 11 Sept 2003
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 183 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pinklily.com · Shopify · USD
- Catalogue
- 676 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pink Lily
What people ask Google about Pink Lily.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pink Lily a legit company?
According to Gravity by Benchr, Pink Lily is a brand based in Bowling Green, United States: its website has existed since September 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 183 people on LinkedIn, it has 1,686,078 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Pink Lily?
Customers rate Pink Lily 4.4 out of 5 on Trustpilot over 408 reviews, 42 of them in the last twelve months: 74% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pink Lily known for?
Pink Lily is an online boutique that sells trendy women's clothing including dresses, tops, bottoms, activewear, and accessories. The brand offers affordable fashion designed to make women feel beautiful and confident. Gravity by Benchr classifies it under Clothing, with Clothing making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Pink Lily expensive?
Pink Lily's best seller, Gameday Football Grey Oversized Graphic Sweatshirt, sells US$40.00 on pinklily.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check pinklily.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Pink Lily discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pink Lily advertises on Facebook and Instagram and on Google, where its offers often run. Check pinklily.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pink Lily?
Pink Lily sells on its own website, pinklily.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pink Lily?
Gravity by Benchr records a company based in Bowling Green, United States, founded in 2014 according to LinkedIn, on a domain registered in 2003, with 183 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pink Lily growing?
Not at the moment. Gravity by Benchr estimates about 325,400 visits to pinklily.com in September 2026, down 13% in a month and down 26% over three months. Pink Lily ranks #440 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pink Lily use?
Gravity by Benchr identifies pinklily.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Pink Lily's ad budget?
Gravity by Benchr does not publish a spend figure for Pink Lily on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Pink Lily ranks #440 of 97,158 by estimated traffic. Its closest competitors on the same market are Charlotte Russe, One24 Btq, The Self Styler, Hazel & Olive and MOCO Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pink Lily.