Brand page · Toys · Norway
Pippei traffic, ads & competitors 35.7k visits a month, 2 active Meta ads, Gravity score 644.
Pippei — Pippei is a Norwegian online store offering safe quality products from baby to adult, featuring carefully selected items in stainless steel, silicone, and natural materials. In September 2026 pippei.no drew an estimated 35.7k visits, down 5% on the month before. It ranks #9 of 56 Toys brands in Norway and holds a 4.7 Trustpilot rating over 63 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Toys brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pippei is a Norwegian online store offering safe quality products from baby to adult, featuring carefully selected items in stainless steel, silicone, and natural materials.
01 · Traffic
Pippei website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pippei drew an estimated 35.7k visits in September 2026, down 5% on the month before and up 895% over three months.
- Worldwide#226,810of 4.5m sites · Top 10%
- In Norway#1,149of 15.2k sites · Top 10%
- Toys, worldwide#2,527of 50,509 brands · Top 10%
- Toys, Norway#9of 56 brands · Top 20%
35.7k
estimated visits in September
1 mo ▼ −5.5%4 mo ▲ +895.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Pippei reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pippei holds 4.7 out of 5 on Trustpilot over 63 reviews, 32 of them in the last twelve months: 94% of customers give five stars and 3% one star. That volume places Pippei in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Baby Store Kitchen Supply Store Cosmetics Store Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Pippei best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pippei sells on Shopify, 62% of its catalogue in stock. The best seller is GØLI | Klemmepose / Smoothiepose i 100% Silikon, 120 ml | Frostet, at NOK 129.00, followed by GØLI | Ispinner av bambus (30pk) and GØLI | Ispinneformer i 100% Rustfritt Stål, 6stk | Rund.
#1GØLI | Klemmepose / Smoothiepose i 100% Silikon, 120 ml | FrostetPippeiNOK 129.00In stock
#2GØLI | Ispinner av bambus (30pk)PippeiNOK 39.00In stock
#3GØLI | Ispinneformer i 100% Rustfritt Stål, 6stk | RundPippeiNOK 599.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pippei in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 7% of the catalogue
- In stock
- 62%
- Upper price quartile
- US$40.65
- Currency
- NOK
04 · Ads
Pippei ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pippei runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2025 (text, video).
Oldefar tester ut regnbuen fra Goki 😊🌈Pippei.no3 Oct 2026video
Symre | Barnesalve/Universalkrem Naturell - 60mlPippei.no2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pippei ASverified
Text ad22 Jan 2026Pippei ASverified
Text ad12 Jan 2026Pippei ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Pippei influencers
The creators who tag @pippei.no on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pippei.no on Instagram, led by Oda - Montessoriliv (17.6k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOda - Montessoriliv@kapablebarn · 🇳🇴 NO | Fitness sport bodybuilding Creator | 17.6k | 2.3% | 2 | Tagged @pippei.no |
06 · Competitors according to Gravity
Pippei competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pippei among Toys brands in Norway. The closest is Halamama, then Mammashop.dk, In den Olifant, Make Believe Co., bambinijo.com, Petit Love.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Halamamahalamama.com | |||||||
| Mammashop.dkmamma-shop.com | |||||||
| In den Olifantindenolifant.be | |||||||
| Make Believe Co.makebelieveco.com | |||||||
| bambinijo.combambinijo.com | |||||||
| Petit Lovepetitlove.pt |
07 · Company
Who is behind Pippei?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pippei is a company based in Hokksund, Norway, on a domain registered in March 2025.
- Entity country
- 🇳🇴 Norway · Hokksund
- Domain registered
- 4 Mar 2025
- Own store
- pippei.no · Shopify · NOK
- Catalogue
- 310 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pippei
What people ask Google about Pippei.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pippei legit or a scam?
According to Gravity by Benchr, Pippei is a brand based in Hokksund, Norway: its website has existed since March 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 7,814 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pippei reviews: is it worth it?
Customers rate Pippei 4.7 out of 5 on Trustpilot over 63 reviews, 32 of them in the last twelve months: 94% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pippei known for?
Pippei is a Norwegian online store offering safe quality products from baby to adult, featuring carefully selected items in stainless steel, silicone, and natural materials. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Pippei cost?
Pippei's best seller, GØLI | Klemmepose / Smoothiepose i 100% Silikon, 120 ml | Frostet, sells NOK 129.00 on pippei.no. 62% of the catalogue is in stock. Gravity does not track prices daily: check pippei.no before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Pippei have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pippei advertises on Facebook and Instagram and on Google, where its offers often run. Check pippei.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pippei?
Pippei sells on its own website, pippei.no, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Pippei?
Gravity by Benchr records a company based in Hokksund, Norway, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pippei growing?
Yes. Gravity by Benchr estimates about 35,700 visits to pippei.no in September 2026, down 5% in a month and up 895% over three months. Pippei ranks #9 of 56 Toys brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pippei use?
Gravity by Benchr identifies pippei.no as a Shopify store (standard plan, not Shopify Plus), selling in NOK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pippei spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pippei on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Norway?
Among Toys brands in Norway in the Gravity by Benchr index, Pippei ranks #9 of 56 by estimated traffic. Its closest competitors on the same market are Halamama, Mammashop.dk, In den Olifant, Make Believe Co. and bambinijo.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pippei.