Brand page · Clothing Accessories · United States
Pit Viper: 276K visits a month, 45 active Meta ads, Gravity score 471.
Pit Viper — Pit Viper is a brand that sells sunglasses and goggles, known for their durability and performance. In September 2026 pitviper.com drew an estimated 276K visits, down 26% on the month before. It ranks #108 of 34,142 Clothing Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pit Viper is a brand that sells sunglasses and goggles, known for their durability and performance.
01 · Traffic
How much traffic Pit Viper gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pit Viper drew an estimated 276K visits in September 2026, down 26% on the month before and down 53% over three months.
- Worldwide#40,117of 4.5M sites · Top 1%
- In United States#13,040of 1.2M sites · Top 5%
- Clothing Accessories, worldwide#298of 85,207 brands · Top 1%
- Clothing Accessories, United States#108of 34,142 brands · Top 1%
276K
estimated visits in September
1 mo ▼ −25.9%4 mo ▼ −52.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pit Viper.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pit Viper holds 3.8 out of 5 on Trustpilot over 2 reviews: 100% of customers give five stars and 0% one star. On Google, Pit Viper scores 4.8 over 20 reviews.
Clothing Store Streetwear Store Fashion Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pit Viper sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pit Viper sells on Shopify, 92% of its catalogue in stock. The best seller is SavedBy Package Protection, at US$1.50–US$34.00, followed by Nosepiece 2000+ and The Blacking Out Original 2.0.
#1SavedBy Package ProtectionPit ViperUS$1.50–US$34.00In stock
#2Nosepiece 2000+Pit ViperUS$4.20In stock
#3The Blacking Out Original 2.0Pit ViperUS$99.00–US$149.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pit Viper in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 82% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$99.00
- Currency
- USD
04 · Ads
What Pit Viper is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pit Viper runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
INTRODUCING THE LOW BONES BY PIT VIPERPit Viper9 Oct 2026video
SKI NAKED IN THE BN5000 BY PIT VIPERPit Viper7 Oct 2026image
SKI NAKED IN THE BN5000 BY PIT VIPERPit Viper7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pit Viper, LLCverified
Text ad20 Oct 2026Pit Viper, LLCverified
Text ad20 Oct 2026Pit Viper, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pit Viper.
The creators who tag @pitviper on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pitviper on Instagram, led by Wyn Masters (290K followers, 16.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWyn Masters@wynmasters · INTL | Fitness sport bodybuilding Creator | 290K | 16.2% | 12 | Tagged @pitviper |
06 · Competitors according to Gravity
Who Pit Viper competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pit Viper among Clothing Accessories brands in United States. The closest is sungod.co, then SPY, oakley.com, Smith Optics, julbo.com, bolle.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sungod.cosungod.co | |||||||
| SPYspyoptic.com | |||||||
| oakley.comoakley.com | |||||||
| Smith Opticssmithoptics.com | |||||||
| julbo.comjulbo.com | |||||||
| bolle.combolle.com |
07 · Company
The company behind Pit Viper.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pit Viper is a company based in South Salt Lake City, United States, founded in 2012 according to LinkedIn, on a domain registered in January 1999. It employs about 66 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · South Salt Lake City
- Founded
- 2012, per LinkedIn
- Domain registered
- 13 Jan 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 66 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pitviper.com · Shopify · USD
- Catalogue
- 197 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pit Viper
What people ask Google about Pit Viper.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pit Viper legit or a scam?
According to Gravity by Benchr, Pit Viper is a brand based in South Salt Lake City, United States: its website has existed since January 1999, it sells on a Shopify store, it employs 66 people on LinkedIn, it has 840,334 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Pit Viper sell?
Pit Viper is a brand that sells sunglasses and goggles, known for their durability and performance. Gravity by Benchr classifies it under Clothing Accessories, with Sunglasses making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Pit Viper cost?
Pit Viper's best seller, SavedBy Package Protection, sells from US$1.50 to US$34.00 on pitviper.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check pitviper.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Pit Viper have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pit Viper advertises on Facebook and Instagram and on Google, where its offers often run. Check pitviper.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pit Viper?
Pit Viper sells on its own website, pitviper.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pit Viper?
Gravity by Benchr records a company based in South Salt Lake City, United States, founded in 2012 according to LinkedIn, on a domain registered in 1999, with 66 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pit Viper growing?
Not at the moment. Gravity by Benchr estimates about 276,000 visits to pitviper.com in September 2026, down 26% in a month and down 53% over three months. Pit Viper ranks #108 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pit Viper use?
Gravity by Benchr identifies pitviper.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pit Viper spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pit Viper on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Pit Viper ranks #108 of 34,142 by estimated traffic. Its closest competitors on the same market are sungod.co, SPY, oakley.com, Smith Optics, julbo.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pit Viper.