Brand page · Apparel & Accessories · United States
PixieLane: 86.6k visits a month, 63 active Meta ads, Gravity score 582.
PixieLane — PixieLane is a children's clothing brand that makes premium-quality, soft fabrics and playful prints for kids, with a focus on empowering girls to feel confident and comfortable. In September 2026 pixielane.com drew an estimated 86.6k visits, up 22% on the month before. It ranks #109 of 8,566 Apparel & Accessories brands in United States and holds a 4.7 Trustpilot rating over 31 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 186 peers: Apparel & Accessories brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PixieLane is a children's clothing brand that makes premium-quality, soft fabrics and playful prints for kids, with a focus on empowering girls to feel confident and comfortable.
01 · Traffic
How much traffic PixieLane gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PixieLane drew an estimated 86.6k visits in September 2026, up 22% on the month before and up 22% over three months.
- Worldwide#106,073of 4.5m sites · Top 5%
- In United States#34,604of 1.2m sites · Top 5%
- Apparel & Accessories, worldwide#285of 19,191 brands · Top 5%
- Apparel & Accessories, United States#109of 8,566 brands · Top 5%
86.6k
estimated visits in September
1 mo ▲ +22.2%4 mo ▲ +21.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PixieLane.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PixieLane holds 4.7 out of 5 on Trustpilot over 31 reviews: 100% of customers give five stars and 0% one star. That volume places PixieLane in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PixieLane sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PixieLane sells on Shopify, 91% of its catalogue in stock. The best seller is Simply Soft Easy Tee, at US$7.50–US$28.00, followed by Simply Soft Luxe Flare Legging and Washed Cotton Drop Shoulder Tee..
#1Simply Soft Easy TeePixieLaneUS$7.50–US$28.00In stock
#2Simply Soft Luxe Flare LeggingPixieLaneUS$20.00–US$36.00In stock
#3Washed Cotton Drop Shoulder Tee.PixieLaneUS$7.50–US$28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PixieLane in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 46% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$54.40
- Currency
- USD
04 · Ads
What PixieLane is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PixieLane runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2024 (image, text, video).
Our Newest Drop - Don’t Wait!PixieLane26 Sept 2026video
Our Newest Drop - Don’t Wait!PixieLane26 Sept 2026video
Our Newest Drop - Don’t Wait!PixieLane26 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026PixieLane, Inc.verified
Text ad20 Oct 2026PixieLane, Inc.verified
Text ad20 Oct 2026PixieLane, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PixieLane.
The creators who tag @pixielane on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pixielane on Instagram, led by Brand Rep Mom • Ashley Webb (21k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBrand Rep Mom • Ashley Webb@xlordashx · 🇺🇸 US | Parenting family Creator | 21k | 1.1% | 4 | Tagged @pixielane |
06 · Competitors according to Gravity
Who PixieLane competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PixieLane among Apparel & Accessories brands in United States. The closest is ETHNC United States, then AOCTW, Holdup Suspender Company, andafterthat, XPLR, Parallel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ETHNC United Statesus.ethnc.com | |||||||
| AOCTWandoutcomethewolves.com | |||||||
| Holdup Suspender Companysuspenders.com | |||||||
| andafterthatandafterthat.net | |||||||
| XPLRshopxplr.com | |||||||
| Parallelthisisparallel.store |
07 · Company
The company behind PixieLane.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PixieLane is a company based in Los Angeles, United States, founded in 2017 according to LinkedIn, on a domain registered in March 2014. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2017, per LinkedIn
- Domain registered
- 8 Mar 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pixielane.com · Shopify · USD
- Catalogue
- 637 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PixieLane
What people ask Google about PixieLane.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PixieLane legit or a scam?
According to Gravity by Benchr, PixieLane is a brand based in Los Angeles, United States: its website has existed since March 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 42,580 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PixieLane reviews
Customers rate PixieLane 4.7 out of 5 on Trustpilot over 31 reviews: 100% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PixieLane?
PixieLane is a children's clothing brand that makes premium-quality, soft fabrics and playful prints for kids, with a focus on empowering girls to feel confident and comfortable. Gravity by Benchr classifies it under Apparel & Accessories, with Apparel & Accessories making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PixieLane cost?
PixieLane's best seller, Simply Soft Easy Tee, sells from US$7.50 to US$28.00 on pixielane.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check pixielane.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PixieLane discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PixieLane advertises on Facebook and Instagram and on Google, where its offers often run. Check pixielane.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PixieLane?
PixieLane sells on its own website, pixielane.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PixieLane?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2017 according to LinkedIn, on a domain registered in 2014, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PixieLane growing?
Yes. Gravity by Benchr estimates about 86,600 visits to pixielane.com in September 2026, up 22% in a month and up 22% over three months. PixieLane ranks #109 of 8,566 Apparel & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PixieLane use?
Gravity by Benchr identifies pixielane.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PixieLane's ad budget?
Gravity by Benchr does not publish a spend figure for PixieLane on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Apparel & Accessories brands in United States?
Among Apparel & Accessories brands in United States in the Gravity by Benchr index, PixieLane ranks #109 of 8,566 by estimated traffic. Its closest competitors on the same market are ETHNC United States, AOCTW, Holdup Suspender Company, andafterthat and XPLR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PixieLane.