Brand page · Apparel & Accessories · United States
XPLR: 94.3k visits a month, 6 active Meta ads, Gravity score 572.
XPLR — XPLR is a brand that sells limited edition apparel and products, specializing in cozy cloud hoodies and other clothing items. In September 2026 shopxplr.com drew an estimated 94.3k visits, down 51% on the month before. It ranks #105 of 8,566 Apparel & Accessories brands in United States and holds a 3.2 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 186 peers: Apparel & Accessories brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
XPLR is a brand that sells limited edition apparel and products, specializing in cozy cloud hoodies and other clothing items.
01 · Traffic
How much traffic XPLR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
XPLR drew an estimated 94.3k visits in September 2026, down 51% on the month before and down 53% over three months.
- Worldwide#53,947of 4.5m sites · Top 5%
- In United States#17,694of 1.2m sites · Top 5%
- Apparel & Accessories, worldwide#258of 19,191 brands · Top 5%
- Apparel & Accessories, United States#105of 8,566 brands · Top 5%
94.3k
estimated visits in September
1 mo ▼ −51.2%4 mo ▼ −52.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about XPLR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
XPLR holds 3.2 out of 5 on Trustpilot over 20 reviews, 9 of them in the last twelve months: 55% of customers give five stars and 40% one star. That volume places XPLR in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Clothing Supplier Men's Clothing Store Women's Clothing Store Streetwear Store Printed Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What XPLR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
XPLR sells on Shopify, 52% of its catalogue in stock. The best seller is Shipping Protection, at US$0.75–US$74.25, followed by PREORDER - XPLR X Logo Sigilism Glow in the Dark Hoodie and Ouija Pin.
#1Shipping ProtectionXPLRUS$0.75–US$74.25In stock
#2PREORDER - XPLR X Logo Sigilism Glow in the Dark HoodieXPLRUS$89.00In stock
#3Ouija PinXPLRUS$19.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places XPLR in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 93% of the catalogue
- In stock
- 52%
- Upper price quartile
- US$65.00
- Currency
- USD
04 · Ads
What XPLR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
XPLR runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since June 2026 (image, text, video).
PREORDER - Zoinks! TeeXPLR9 Oct 2026image
PREORDER - Zoinks! TeeXPLR9 Oct 2026image
PREORDER - Zoinks! TeeXPLR9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad23 Aug 2026Sam and Colby Enterprises LLCverified
Text ad23 Aug 2026Sam and Colby Enterprises LLCverified
Image ad23 Aug 2026Sam and Colby Enterprises LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about XPLR.
The creators who tag @xplr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xplr on Instagram, led by Dumb & Wise Clothing Co (148k followers, 7.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDumb & Wise Clothing Co@thesamstore · INTL | Fashion style luxury Creator | 148k | 7.3% | 9 | Tagged @xplr |
06 · Competitors according to Gravity
Who XPLR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for XPLR among Apparel & Accessories brands in United States. The closest is Parallel, then AOCTW, ETHNC United States, PixieLane, LOOK OPTIC, andafterthat.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Parallelthisisparallel.store | |||||||
| AOCTWandoutcomethewolves.com | |||||||
| ETHNC United Statesus.ethnc.com | |||||||
| PixieLanepixielane.com | |||||||
| LOOK OPTIClookoptic.com | |||||||
| andafterthatandafterthat.net |
07 · Company
The company behind XPLR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
XPLR is a company based in Santa Ana, United States, on a domain registered in April 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Santa Ana
- Founded
- Data not available
- Domain registered
- 17 Apr 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shopxplr.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about XPLR
What people ask Google about XPLR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is XPLR legit or a scam?
According to Gravity by Benchr, XPLR is a brand based in Santa Ana, United States: its website has existed since April 2019, it sells on a Shopify store, it has 1,124,246 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about XPLR?
Customers rate XPLR 3.2 out of 5 on Trustpilot over 20 reviews, 9 of them in the last twelve months: 55% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is XPLR?
XPLR is a brand that sells limited edition apparel and products, specializing in cozy cloud hoodies and other clothing items. Gravity by Benchr classifies it under Apparel & Accessories, with Apparel & Accessories making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is XPLR expensive?
XPLR's best seller, Shipping Protection, sells from US$0.75 to US$74.25 on shopxplr.com. 52% of the catalogue is in stock. Gravity does not track prices daily: check shopxplr.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does XPLR have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: XPLR advertises on Facebook and Instagram and on Google, where its offers often run. Check shopxplr.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy XPLR?
XPLR sells on its own website, shopxplr.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns XPLR?
Gravity by Benchr records a company based in Santa Ana, United States, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is XPLR growing?
Not at the moment. Gravity by Benchr estimates about 94,300 visits to shopxplr.com in September 2026, down 51% in a month and down 53% over three months. XPLR ranks #105 of 8,566 Apparel & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does XPLR use?
Gravity by Benchr identifies shopxplr.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does XPLR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for XPLR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Apparel & Accessories brands in United States?
Among Apparel & Accessories brands in United States in the Gravity by Benchr index, XPLR ranks #105 of 8,566 by estimated traffic. Its closest competitors on the same market are Parallel, AOCTW, ETHNC United States, PixieLane and LOOK OPTIC. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with XPLR.