Brand page · Personal Care · United Kingdom
P Louise: 595K visits a month, 311 active Meta ads, Gravity score 736.
P Louise — P. Louise Cosmetics is a UK-based cosmetics company that creates inclusive, innovative and diverse personal care products including makeup, skincare and beauty items. In September 2026 plouise.co.uk drew an estimated 595K visits, up 16% on the month before. It ranks #16 of 8,226 Personal Care brands in United Kingdom and holds a 4.8 Trustpilot rating over 12,316 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
P. Louise Cosmetics is a UK-based cosmetics company that creates inclusive, innovative and diverse personal care products including makeup, skincare and beauty items.
01 · Traffic
How much traffic P Louise gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
P Louise drew an estimated 595K visits in September 2026, up 16% on the month before and up 39% over three months.
- Worldwide#21,617of 4.5M sites · Top 1%
- In United Kingdom#921of 192K sites · Top 1%
- Personal Care, worldwide#790of 215,119 brands · Top 1%
- Personal Care, United Kingdom#16of 8,226 brands · Top 1%
595K
estimated visits in September
1 mo ▲ +16.2%4 mo ▲ +39.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about P Louise.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
P Louise holds 4.8 out of 5 on Trustpilot over 12,316 reviews, 4,558 of them in the last twelve months: 91% of customers give five stars and 5% one star. That volume places P Louise in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What P Louise sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
P Louise sells on Shopify, 79% of its catalogue in stock. The best seller is Bad Bitch Energy Lip Conditioner & Lip Oil Duo, at £22.00, followed by Rumour Eyeshadow Primer Base and Stay Shining Crown Lip Oil.
#1Bad Bitch Energy Lip Conditioner & Lip Oil DuoP Louise£22.00In stock
#2Rumour Eyeshadow Primer BaseP Louise£10.00–£18.00In stock
#3Stay Shining Crown Lip OilP Louise£13.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places P Louise in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 90% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$33.09
- Currency
- GBP
04 · Ads
What P Louise is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
P Louise runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
Make December Magical Babe✨Plouise Makeup Academy8 Oct 2026video
Enter Your Soft Skin Era 🧸Plouise Makeup Academy8 Oct 2026video
OUR CHRISTMAS PRICES ARE GOING LIVE 👀Plouise Makeup Academy8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PL DISTRIBUTION LTDverified
Text ad20 Oct 2026PL DISTRIBUTION LTDverified
Text ad20 Oct 2026PL DISTRIBUTION LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about P Louise.
The creators who tag @plouise_makeup_academy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @plouise_makeup_academy on Instagram, led by Julie ~ Artist & Creative MUA 🎨💫 (14.7K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJulie ~ Artist & Creative MUA 🎨💫@juliecaouettearts · 🇨🇦 CA | Beauty cosmetics skincare Creator | 14.7K | 1.3% | 17 | Tagged @plouise_makeup_academy |
06 · Competitors according to Gravity
Who P Louise competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for P Louise among Personal Care brands in United Kingdom. The closest is P. Louise Cosmetics USA, then e.l.f. Cosmetics, Kosas, Eveline Cosmetics, Bobbi Brown Cosmetics, rem beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| P. Louise Cosmetics USAp-louise.com | |||||||
| e.l.f. Cosmeticselfcosmetics.com | |||||||
| Kosaskosas.com | |||||||
| Eveline Cosmeticseveline.pl | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| rem beautyrembeauty.com |
07 · Company
The company behind P Louise.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
P Louise is a company based in Stockport, United Kingdom, on a domain registered in April 2016. It employs about 104 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Stockport
- Founded
- Data not available
- Domain registered
- 29 Apr 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 104 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- plouise.co.uk · Shopify · GBP
- Catalogue
- 326 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about P Louise
What people ask Google about P Louise.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is P Louise legit?
According to Gravity by Benchr, P Louise is a brand based in Stockport, United Kingdom: its website has existed since April 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 104 people on LinkedIn, it has 1,749,627 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
P Louise reviews: is it worth it?
Customers rate P Louise 4.8 out of 5 on Trustpilot over 12,316 reviews, 4,558 of them in the last twelve months: 91% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is P Louise?
P. Louise Cosmetics is a UK-based cosmetics company that creates inclusive, innovative and diverse personal care products including makeup, skincare and beauty items. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is P Louise expensive?
P Louise's best seller, Bad Bitch Energy Lip Conditioner & Lip Oil Duo, sells £22.00 on plouise.co.uk. 79% of the catalogue is in stock. Gravity does not track prices daily: check plouise.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
P Louise promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: P Louise advertises on Facebook and Instagram and on Google, where its offers often run. Check plouise.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy P Louise?
P Louise sells on its own website, plouise.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns P Louise?
Gravity by Benchr records a company based in Stockport, United Kingdom, whose domain was registered in 2016, with 104 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is P Louise growing?
Yes. Gravity by Benchr estimates about 595,200 visits to plouise.co.uk in September 2026, up 16% in a month and up 39% over three months. P Louise ranks #16 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does P Louise use?
Gravity by Benchr identifies plouise.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does P Louise spend on Meta ads?
Gravity by Benchr does not publish a spend figure for P Louise on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, P Louise ranks #16 of 8,226 by estimated traffic. Its closest competitors on the same market are P. Louise Cosmetics USA, e.l.f. Cosmetics, Kosas, Eveline Cosmetics, Bobbi Brown Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with P Louise.