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- Polarn O. Pyret
Brand page · Clothing · Sweden
Polarn O. Pyret: 132k visits a month, 242 active Meta ads, Gravity score 640.
Polarn O. Pyret — Polarn O. Pyret is a Swedish brand for baby and childrenswear that produces high-quality, durable clothes made to last and be handed down to the next child. In September 2026 polarnopyret.com drew an estimated 132k visits, up 35% on the month before. It ranks #403 of 19,668 Clothing brands in Sweden and holds a 4.6 Trustpilot rating over 9,244 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Clothing brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Polarn O. Pyret is a Swedish brand for baby and childrenswear that produces high-quality, durable clothes made to last and be handed down to the next child.
01 · Traffic
How much traffic Polarn O. Pyret gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Polarn O. Pyret drew an estimated 132k visits in September 2026, up 35% on the month before and up 23% over three months.
- Worldwide#74,009of 4.5m sites · Top 5%
- In United Kingdom#3,799of 192k sites · Top 5%
- Clothing, worldwide#6,936of 459,295 brands · Top 5%
- Clothing, United Kingdom#403of 19,668 brands · Top 5%
132k
estimated visits in September
1 mo ▲ +35.0%4 mo ▲ +23.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Polarn O. Pyret.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Polarn O. Pyret holds 4.6 out of 5 on Trustpilot over 9,244 reviews, 2,335 of them in the last twelve months: 88% of customers give five stars and 3% one star. That volume places Polarn O. Pyret in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Polarn O. Pyret scores 4.8 over 20 reviews.
Women's Clothing Store Children's Clothing Store Clothing Store Men's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Polarn O. Pyret sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Polarn O. Pyret's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Polarn O. Pyret in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Polarn O. Pyret is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Polarn O. Pyret runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2023 (image, text, video).
Fyll på inför höstenPolarn O. Pyret13 Oct 2026video
Get ready for autumnPolarn O. Pyret13 Oct 2026video
Fyll på til høstenPolarn O. Pyret13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Polarn O. Pyret ABverified
Text ad21 Oct 2026Polarn O. Pyret ABverified
Text ad21 Oct 2026Polarn O. Pyret ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Polarn O. Pyret.
The creators who tag @polarnopyret on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @polarnopyret on Instagram, led by Laura | Family - Home - Lifestyle (105k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLaura | Family - Home - Lifestyle@lifeatolddenehouse · 🇬🇧 GB | Photography visual arts Creator | 105k | 0.4% | 4 | Tagged @polarnopyret |
06 · Competitors according to Gravity
Who Polarn O. Pyret competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Polarn O. Pyret among Clothing brands in Sweden. The closest is minirodini.com, then MiniOlie, Primary, OhDearBaby, Purebaby, okaidi.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| minirodini.comminirodini.com | |||||||
| MiniOlieminiolie.com | |||||||
| Primaryprimary.com | |||||||
| OhDearBabyohdearbaby.no | |||||||
| Purebabypurebaby.com.au | |||||||
| okaidi.frokaidi.fr |
07 · Company
The company behind Polarn O. Pyret.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Polarn O. Pyret is a company based in Sweden, founded in 1976 according to LinkedIn, on a domain registered in December 1999. It employs about 271 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1976, per LinkedIn
- Domain registered
- 14 Dec 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 271 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- polarnopyret.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Polarn O. Pyret
What people ask Google about Polarn O. Pyret.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Polarn O. Pyret legit?
According to Gravity by Benchr, Polarn O. Pyret is a brand based in Sweden: its website has existed since December 1999, its Trustpilot profile is claimed by the brand, it employs 271 people on LinkedIn, it has 236,868 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Polarn O. Pyret reviews
Customers rate Polarn O. Pyret 4.6 out of 5 on Trustpilot over 9,244 reviews, 2,335 of them in the last twelve months: 88% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Polarn O. Pyret scores 4.8 over 20 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Polarn O. Pyret known for?
Polarn O. Pyret is a Swedish brand for baby and childrenswear that produces high-quality, durable clothes made to last and be handed down to the next child. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Polarn O. Pyret promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Polarn O. Pyret advertises on Facebook and Instagram and on Google, where its offers often run. Check polarnopyret.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Polarn O. Pyret?
Gravity by Benchr records a company based in Sweden, founded in 1976 according to LinkedIn, on a domain registered in 1999, with 271 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Polarn O. Pyret growing?
Yes. Gravity by Benchr estimates about 132,400 visits to polarnopyret.com in September 2026, up 35% in a month and up 23% over three months. Polarn O. Pyret ranks #403 of 19,668 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Polarn O. Pyret spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Polarn O. Pyret on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Polarn O. Pyret ranks #403 of 19,668 by estimated traffic. Its closest competitors on the same market are minirodini.com, MiniOlie, Primary, OhDearBaby and Purebaby. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Polarn O. Pyret.