Brand page · Toys · New Zealand
Pop Stop: 137k visits a month, 7 active Meta ads.
Pop Stop — Pop Stop is a New Zealand-based pop culture store that sells collectibles, graphic novels, manga, board games, and geek items including Pop! Vinyls, trading cards, statues, and figurines. In September 2026 popstop.co.nz drew an estimated 137k visits, up 12% on the month before. It ranks #3 of 357 Toys brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Pop Stop is a New Zealand-based pop culture store that sells collectibles, graphic novels, manga, board games, and geek items including Pop! Vinyls, trading cards, statues, and figurines.
01 · Traffic
How much traffic Pop Stop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pop Stop drew an estimated 137k visits in September 2026, up 12% on the month before and up 56% over three months.
- Worldwide#71,901of 4.5m sites · Top 5%
- In New Zealand#251of 26.3k sites · Top 1%
- Toys, worldwide#639of 50,509 brands · Top 5%
- Toys, New Zealand#3of 357 brands · Top 1%
137k
estimated visits in September
1 mo ▲ +11.8%4 mo ▲ +56.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pop Stop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pop Stop holds 3.2 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Clothing Store Book Store Comic Book Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pop Stop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pop Stop sells on Shopify, 14% of its catalogue in stock. The best seller is Pokémon TCG: Mega Evolution - Perfect Order Booster (Single), at NZ$9.99, followed by 4 Inch Pop! Protector 0.60 mm - Pop Stop ROBOB and Dreams: Smiski - Hippers.
#1Pokémon TCG: Mega Evolution - Perfect Order Booster (Single)Pop StopNZ$9.99In stock
#24 Inch Pop! Protector 0.60 mm - Pop Stop ROBOBPop StopNZ$3.49In stock
#3Dreams: Smiski - HippersPop StopNZ$29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pop Stop in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 1% of the catalogue
- In stock
- 14%
- Upper price quartile
- US$36.41
- Currency
- NZD
04 · Ads
What Pop Stop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pop Stop runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since January 2026 (image, text, video).
Pop Stop - New Zealand's Leading Pop Culture StorePop Stop NZ7 Oct 2026image
Spirit IslandPop Stop NZ5 Oct 2026image
50% OFF select Blind BoxePop Stop NZ3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Popbox! Limitedverified
Text ad20 Oct 2026Popbox! Limitedverified
Text ad20 Oct 2026Popbox! Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pop Stop.
The creators who tag @popstopnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @popstopnz on Instagram, led by 𝔐𝔞𝔎𝔢𝔫𝔷𝔢𝔢🦇 (27.6k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝔐𝔞𝔎𝔢𝔫𝔷𝔢𝔢🦇@illicitbehaviour · 🇦🇺 AU | Fashion style luxury Creator | 27.6k | 2.0% | 1 | Tagged @popstopnz |
06 · Competitors according to Gravity
Who Pop Stop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pop Stop among Toys brands in New Zealand. The closest is Galactic Toys & Collectibles, then Ozzie Collectables, Sugo Toys, TGC Collectables, The Little Things, Il Covo del Nerd.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Galactic Toys & Collectiblesgalactictoys.com | |||||||
| Ozzie Collectablesozziecollectables.com | |||||||
| Sugo Toyssugotoys.com.au | |||||||
| TGC Collectablescollect.thegamecollection.net | |||||||
| The Little Thingslittlethingsme.com | |||||||
| Il Covo del Nerdilcovodelnerd.com |
07 · Company
The company behind Pop Stop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pop Stop is a company based in Christchurch, New Zealand, on a domain registered in May 2017. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Christchurch
- Founded
- Data not available
- Domain registered
- 30 May 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- popstop.co.nz · Shopify · NZD
- Catalogue
- 300 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pop Stop
What people ask Google about Pop Stop.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pop Stop legit or a scam?
According to Gravity by Benchr, Pop Stop is a brand based in Christchurch, New Zealand: its website has existed since May 2017, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 11,982 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Pop Stop?
Pop Stop is a New Zealand-based pop culture store that sells collectibles, graphic novels, manga, board games, and geek items including Pop! Vinyls, trading cards, statues, and figurines. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Pop Stop cost?
Pop Stop's best seller, Pokémon TCG: Mega Evolution - Perfect Order Booster (Single), sells NZ$9.99 on popstop.co.nz. 14% of the catalogue is in stock. Gravity does not track prices daily: check popstop.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Pop Stop discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pop Stop advertises on Facebook and Instagram and on Google, where its offers often run. Check popstop.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pop Stop?
Pop Stop sells on its own website, popstop.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Pop Stop?
Gravity by Benchr records a company based in Christchurch, New Zealand, whose domain was registered in 2017, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pop Stop doing well?
Yes. Gravity by Benchr estimates about 137,200 visits to popstop.co.nz in September 2026, up 12% in a month and up 56% over three months. Pop Stop ranks #3 of 357 Toys brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pop Stop use?
Gravity by Benchr identifies popstop.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records.
How much does Pop Stop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pop Stop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in New Zealand?
Among Toys brands in New Zealand in the Gravity by Benchr index, Pop Stop ranks #3 of 357 by estimated traffic. Its closest competitors on the same market are Galactic Toys & Collectibles, Ozzie Collectables, Sugo Toys, TGC Collectables and The Little Things. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pop Stop.