- Gravity
- Rankings
- Toys & Games
- Toys
- Sugo Toys
Brand page · Toys · Australia
Sugo Toys traffic, ads & competitors 391k visits a month, 2 active Meta ads, Gravity score 688.
Sugo Toys — Shop authentic anime figures, statues and collectibles at Sugo Toys, Australia's specialist store. Genuine imports, preorders and fast tracked shipping. In September 2026 sugotoys.com.au drew an estimated 391k visits, down 7% on the month before. It ranks #5 of 1,837 Toys brands in Australia and holds a 4.0 Trustpilot rating over 84 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Toys brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shop authentic anime figures, statues and collectibles at Sugo Toys, Australia's specialist store. Genuine imports, preorders and fast tracked shipping.
01 · Traffic
Sugo Toys website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sugo Toys drew an estimated 391k visits in September 2026, down 7% on the month before and up 14% over three months.
- Worldwide#30,326of 4.5m sites · Top 1%
- In Australia#595of 105k sites · Top 1%
- Toys, worldwide#190of 50,509 brands · Top 1%
- Toys, Australia#5of 1,837 brands · Top 1%
391k
estimated visits in September
1 mo ▼ −7.4%4 mo ▲ +14.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Sugo Toys reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sugo Toys holds 4.0 out of 5 on Trustpilot over 84 reviews, 66 of them in the last twelve months: 65% of customers give five stars and 24% one star. That volume places Sugo Toys in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Sugo Toys best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sugo Toys's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sugo Toys in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Sugo Toys ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sugo Toys runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Fangcun Studio FC-001A Western Fantasy Demigod Race Gladiators 1/12 Action FigureSugo Toys Collectibles5 Oct 2026image
Threezero Trigun Figzero Vash The Stampede 3Z0588 1/6 Scale Action FigureSugo Toys Collectibles27 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SIYU ZHOUverified
Text ad21 Oct 2026SIYU ZHOUverified
Text ad21 Oct 2026SIYU ZHOUverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Sugo Toys influencers
The creators who tag @sugotoys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sugotoys on Instagram, led by 3D Printing in Melbourne | Nick (33.3k followers, 30.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 33D Printing in Melbourne | Nick@wookieeprint · 🇦🇺 AU | Decoration garden diy Creator | 33.3k | 30.1% | 1 | Tagged @sugotoys |
06 · Competitors according to Gravity
Sugo Toys competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sugo Toys among Toys brands in Australia. The closest is Doki Doki Land, then sodachi-toys.jp, The Little Things, Good Smile US, Toy Snowman, tamashii.jp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Doki Doki Landdokidokiland.ca | |||||||
| sodachi-toys.jpsodachi-toys.jp | |||||||
| The Little Thingslittlethingsme.com | |||||||
| Good Smile USgoodsmileus.com | |||||||
| Toy Snowmantoysnowman.com | |||||||
| tamashii.jptamashii.jp |
07 · Company
Who is behind Sugo Toys?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sugo Toys is a company based in Australia, founded in 2018 according to LinkedIn. It employs about 3 people.
- Entity country
- 🇦🇺 Australia
- Founded
- 2018, per LinkedIn
- Employees
- 3 on LinkedIn
- Own store
- sugotoys.com.au · Woocommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sugo Toys
What people ask Google about Sugo Toys.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sugo Toys legit or a scam?
According to Gravity by Benchr, Sugo Toys is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 3 people on LinkedIn, it has 18,682 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sugo Toys?
Customers rate Sugo Toys 4.0 out of 5 on Trustpilot over 84 reviews, 66 of them in the last twelve months: 65% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sugo Toys known for?
Shop authentic anime figures, statues and collectibles at Sugo Toys, Australia's specialist store. Genuine imports, preorders and fast tracked shipping. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Sugo Toys promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sugo Toys advertises on Facebook and Instagram and on Google, where its offers often run. Check sugotoys.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sugo Toys?
Sugo Toys sells on its own website, sugotoys.com.au, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Sugo Toys?
Gravity by Benchr records a company based in Australia, founded in 2018 according to LinkedIn, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sugo Toys doing well?
Yes. Gravity by Benchr estimates about 391,300 visits to sugotoys.com.au in September 2026, down 7% in a month and up 14% over three months. Sugo Toys ranks #5 of 1,837 Toys brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sugo Toys use?
Gravity by Benchr identifies sugotoys.com.au as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sugo Toys spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sugo Toys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Australia?
Among Toys brands in Australia in the Gravity by Benchr index, Sugo Toys ranks #5 of 1,837 by estimated traffic. Its closest competitors on the same market are Doki Doki Land, sodachi-toys.jp, The Little Things, Good Smile US and Toy Snowman. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sugo Toys.