1. Gravity
  2. Rankings
  3. Home & Garden
  4. Decor
  5. Pottery Barn UK

Brand page · Decor

Pottery Barn UK Top 5% worldwide Top 1% in Decor
potterybarn.co.uk·Since 2004

Pottery Barn UK traffic, ads & competitors 159k visits a month, 8 active Meta ads.

Pottery Barn UK — Pottery Barn is a furniture and home décor retailer that offers refined furniture, décor, contract furniture, and interior design services for beautifully designed homes and trade. In September 2026 potterybarn.co.uk drew an estimated 159k visits, down 10% on the month before. It ranks #82 of 13,189 Decor brands and holds a 2.1 Trustpilot rating over 15 reviews.

potterybarn.co.uk@potterybarnuk 54.8kLinkedIn 78.6kTrustpilot 2.1Meta Ad Library 8

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
159k
−10% vs. August 2026
Instagram followers
54.8k
247 posts · @potterybarnuk
Trustpilot
2.1
15 reviews · 15 in 12 months
Meta ads
8
active · on Google since 2025
Products
—
Data not available
Rank in the United Kingdom
#82
of 13,189 in Decor
LinkedIn
78.6k
followers · 3,255 employees
Earned media value
€10.8k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Pottery Barn is a furniture and home décor retailer that offers refined furniture, décor, contract furniture, and interior design services for beautifully designed homes and trade.

01 · Traffic

How much traffic Pottery Barn UK gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Pottery Barn UK drew an estimated 159k visits in September 2026, down 10% on the month before and up 49% over three months.

  • Worldwide#63,574of 4.5m sites · Top 5%
  • In United Kingdom#3,245of 192k sites · Top 5%
  • Decor, worldwide#1,066of 185,686 brands · Top 1%
  • Decor, United Kingdom#82of 13,189 brands · Top 1%
Monthly visitssource Sept 2026

159k

estimated visits in September

1 mo ▼ −10.1%4 mo ▲ +49.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Pottery Barn UK.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Pottery Barn UK holds 2.1 out of 5 on Trustpilot over 15 reviews, 15 of them in the last twelve months: 13% of customers give five stars and 87% one star.

Trustpilotread 20 Oct 2026
2.1TrustScore · 15 reviews · 15 in 12 months
5 ★13%
4 ★0%
3 ★0%
2 ★0%
1 ★87%

Home Goods Store Furniture Store Decoration and Interior Design Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Pottery Barn UK sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Pottery Barn UK's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor35%
Tables21%
Furniture8%

The dominant category places Pottery Barn UK in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Pottery Barn UK.

The creators who tag @potterybarnuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @potterybarnuk on Instagram, led by Olivia Caplan (204k followers, 0.8% engagement).

Influencersaccounts tagging @potterybarnuk · Instagram
AccountProfileFollowersEngagementTagsRelationship
OOlivia Caplan@oliviacaplandesign · 🇬🇧 GBDecoration garden diy Creator204k0.8%5Tagged @potterybarnuk
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Pottery Barn UK competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Pottery Barn UK among Decor brands. The closest is west elm UK, then Soho, OKA, made.com, ethanallen.com, Ballard Designs.

CompetitorsDecor · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
west elm UKwestelm.co.uk
Sohosohohome.com
OKAoka.com
made.commade.com
ethanallen.comethanallen.com
Ballard Designsballarddesigns.com
Competitors Gravity finds for Pottery Barn UK. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Pottery Barn UK with west elm UK

07 · Company

The company behind Pottery Barn UK.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Pottery Barn UK is an e-commerce brand, founded in 1949 according to LinkedIn, on a domain registered in April 2004. It employs about 3,255 people.

Legal entityGravity index, Sept 2026
Founded
1949, per LinkedIn
Domain registered
26 Apr 2004
Employees
3,255 on LinkedIn
DistributionGravity index, Sept 2026
Own store
potterybarn.co.uk
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Pottery Barn UK

What people ask Google about Pottery Barn UK.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Pottery Barn UK legit or a scam?

According to Gravity by Benchr, Pottery Barn UK is a brand: its website has existed since April 2004, it employs 3,255 people on LinkedIn, it has 54,771 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Pottery Barn UK reviews: is it worth it?

Customers rate Pottery Barn UK 2.1 out of 5 on Trustpilot over 15 reviews, 15 of them in the last twelve months: 13% give five stars, 87% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Pottery Barn UK?

Pottery Barn is a furniture and home décor retailer that offers refined furniture, décor, contract furniture, and interior design services for beautifully designed homes and trade. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.

Does Pottery Barn UK have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Pottery Barn UK advertises on Facebook and Instagram and on Google, where its offers often run. Check potterybarn.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Pottery Barn UK?

Gravity by Benchr records a company, founded in 1949 according to LinkedIn, on a domain registered in 2004, with 3,255 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Pottery Barn UK growing?

Yes. Gravity by Benchr estimates about 158,800 visits to potterybarn.co.uk in September 2026, down 10% in a month and up 49% over three months. Pottery Barn UK ranks #82 of 13,189 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Pottery Barn UK's ad budget?

Gravity by Benchr does not publish a spend figure for Pottery Barn UK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands?

Among Decor brands in the Gravity by Benchr index, Pottery Barn UK ranks #82 of 13,189 by estimated traffic. Its closest competitors on the same market are west elm UK, Soho, OKA, made.com and ethanallen.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pottery Barn UK.