Brand page · Personal Care · United States
Primally Pure: 498k visits a month, 394 active Meta ads, Gravity score 679.
Primally Pure — Primally Pure is a natural skincare company that creates toxin-free products using ingredients derived from nature to support radiant skin and healthy living. In September 2026 primallypure.com drew an estimated 498k visits, down 16% on the month before. It ranks #137 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Primally Pure is a natural skincare company that creates toxin-free products using ingredients derived from nature to support radiant skin and healthy living.
01 · Traffic
How much traffic Primally Pure gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Primally Pure drew an estimated 498k visits in September 2026, down 16% on the month before and down 1% over three months.
- Worldwide#24,924of 4.5m sites · Top 1%
- In United States#8,147of 1.2m sites · Top 1%
- Personal Care, worldwide#945of 215,119 brands · Top 1%
- Personal Care, United States#137of 33,626 brands · Top 1%
498k
estimated visits in September
1 mo ▼ −15.9%4 mo ▼ −0.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Primally Pure.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Primally Pure holds 3.4 out of 5 on Trustpilot over 6 reviews, 5 of them in the last twelve months: 50% of customers give five stars and 17% one star.
Skin Care Clinic Cosmetics Store Beauty Product Supplier Health and Beauty Shop Beauty Supply Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Primally Pure sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Primally Pure sells on Shopify, 98% of its catalogue in stock. The best seller is Charcoal Deodorant, at US$16.00–US$22.00, followed by Blue Tansy Deodorant and Lip Balm.
#1Charcoal DeodorantPrimally PureUS$16.00–US$22.00In stock
#2Blue Tansy DeodorantPrimally PureUS$16.00–US$22.00In stock
#3Lip BalmPrimally PureUS$6.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Primally Pure in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 84% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$52.00
- Currency
- USD
04 · Ads
What Primally Pure is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Primally Pure runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Deo Done RightPrimally Pure Skincare6 Oct 2026image
Make Your Routine Feel FestivePrimally Pure Skincare6 Oct 2026image
My Clean Class RoutinePrimally Pure Skincare6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Primally Pureverified
Text ad20 Oct 2026Primally Pureverified
Text ad20 Oct 2026Primally Pureverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Primally Pure.
The creators who tag @primallypure on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @primallypure on Instagram, led by Bethany Joy McDaniel (52.8k followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBethany Joy McDaniel@bethanyjmcdaniel · 🇺🇸 US | Health medicine Creator | 52.8k | 4.3% | 7 | Tagged @primallypure |
06 · Competitors according to Gravity
Who Primally Pure competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Primally Pure among Personal Care brands in United States. The closest is eu.malinandgoetz.com, then Sand + Fog, rituals.com, Happy Earth, Little Seed Farm, Native.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| eu.malinandgoetz.comeu.malinandgoetz.com | |||||||
| Sand + Fogsandandfoghome.com | |||||||
| rituals.comrituals.com | |||||||
| Happy Earthhappyearthcare.com | |||||||
| Little Seed Farmlittleseedfarm.com | |||||||
| Nativenativecos.com |
07 · Company
The company behind Primally Pure.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Primally Pure is a company based in Murrieta, United States, founded in 2015 according to LinkedIn, on a domain registered in February 2014. It employs about 63 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Murrieta
- Founded
- 2015, per LinkedIn
- Domain registered
- 28 Feb 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 63 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- primallypure.com · Shopify · USD
- Catalogue
- 365 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Primally Pure
What people ask Google about Primally Pure.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Primally Pure a legit company?
According to Gravity by Benchr, Primally Pure is a brand based in Murrieta, United States: its website has existed since February 2014, it sells on a Shopify store, it employs 63 people on LinkedIn, it has 616,123 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Primally Pure sell?
Primally Pure is a natural skincare company that creates toxin-free products using ingredients derived from nature to support radiant skin and healthy living. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Primally Pure cost?
Primally Pure's best seller, Charcoal Deodorant, sells from US$16.00 to US$22.00 on primallypure.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check primallypure.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Primally Pure have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Primally Pure advertises on Facebook and Instagram and on Google, where its offers often run. Check primallypure.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Primally Pure?
Primally Pure sells on its own website, primallypure.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Primally Pure?
Gravity by Benchr records a company based in Murrieta, United States, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 63 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Primally Pure growing?
Not at the moment. Gravity by Benchr estimates about 497,800 visits to primallypure.com in September 2026, down 16% in a month and down 1% over three months. Primally Pure ranks #137 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Primally Pure use?
Gravity by Benchr identifies primallypure.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Primally Pure spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Primally Pure on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Primally Pure ranks #137 of 33,626 by estimated traffic. Its closest competitors on the same market are eu.malinandgoetz.com, Sand + Fog, rituals.com, Happy Earth and Little Seed Farm. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Primally Pure.