Brand page · Decor · United Kingdom
Purdy & Figg: 505k visits a month, 3,504 active Meta ads, Gravity score 683.
Purdy & Figg — Purdy & Figg makes natural cleaning products scented with pure essential oils to transform cleaning from a chore into a joy. In September 2026 purdyandfigg.com drew an estimated 505k visits, up 3% on the month before. It ranks #15 of 13,189 Decor brands in United Kingdom and holds a 4.2 Trustpilot rating over 22,441 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Purdy & Figg makes natural cleaning products scented with pure essential oils to transform cleaning from a chore into a joy.
01 · Traffic
How much traffic Purdy & Figg gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Purdy & Figg drew an estimated 505k visits in September 2026, up 3% on the month before and up 52% over three months.
- Worldwide#24,636of 4.5m sites · Top 1%
- In United Kingdom#1,117of 192k sites · Top 1%
- Decor, worldwide#318of 185,686 brands · Top 1%
- Decor, United Kingdom#15of 13,189 brands · Top 1%
505k
estimated visits in September
1 mo ▲ +3.3%4 mo ▲ +51.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Purdy & Figg.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Purdy & Figg holds 4.2 out of 5 on Trustpilot over 22,441 reviews, 3,896 of them in the last twelve months: 81% of customers give five stars and 8% one star. That volume places Purdy & Figg in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Toiletries Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Purdy & Figg sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Purdy & Figg sells on Shopify, 98% of its catalogue in stock. The best seller is Signature Refill Pack, at £24.00, followed by Bathroom Bliss Starter Kit and Bathroom Bliss Refill Booster Pack.
#1Signature Refill PackPurdy & Figg£24.00In stock
#2Bathroom Bliss Starter KitPurdy & Figg£15.00–£43.00In stock
#3Bathroom Bliss Refill Booster PackPurdy & Figg£24.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Purdy & Figg in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 71% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$43.35
- Currency
- GBP
04 · Ads
What Purdy & Figg is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Purdy & Figg runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2021 (image, text, video).
The viral trial kit, only £11.99 ⭐️Purdy & Figg7 Oct 2026image
Free bottle & cloth with every kit 💖Purdy & Figg7 Oct 2026video
Try the scents our customers LOVE!Purdy & Figg7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Purdy & Figgverified
Text ad21 Oct 2026Purdy & Figgverified
Text ad21 Oct 2026Purdy & Figgverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Purdy & Figg.
The creators who tag @purdyandfigg on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @purdyandfigg on Instagram, led by Ione Maeve ✨ (25.2k followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIone Maeve ✨@ionemaeve · 🇺🇸 US | Photography visual arts Creator | 25.2k | 4.1% | 7 | Tagged @purdyandfigg |
06 · Competitors according to Gravity
Who Purdy & Figg competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Purdy & Figg among Decor brands in United Kingdom. The closest is Branch Basics, then Koh, Mother’s Earth, Blueland, BECO, h2oathome.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Branch Basicsbranchbasics.com | |||||||
| Kohkoh.com | |||||||
| Mother’s Earthmothersearth.com | |||||||
| Bluelandblueland.com | |||||||
| BECOletsbeco.com | |||||||
| h2oathome.comh2oathome.com |
07 · Company
The company behind Purdy & Figg.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Purdy & Figg is a company based in Chesham, United Kingdom, on a domain registered in March 2020. It employs about 106 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Chesham
- Founded
- Data not available
- Domain registered
- 14 Mar 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 106 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- purdyandfigg.com · Shopify · GBP
- Catalogue
- 50 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Purdy & Figg
What people ask Google about Purdy & Figg.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Purdy & Figg a legit company?
According to Gravity by Benchr, Purdy & Figg is a brand based in Chesham, United Kingdom: its website has existed since March 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 106 people on LinkedIn, it has 302,797 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Purdy & Figg reviews: is it worth it?
Customers rate Purdy & Figg 4.2 out of 5 on Trustpilot over 22,441 reviews, 3,896 of them in the last twelve months: 81% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Purdy & Figg sell?
Purdy & Figg makes natural cleaning products scented with pure essential oils to transform cleaning from a chore into a joy. Gravity by Benchr classifies it under Decor, with Household Cleaning Supplies making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Purdy & Figg prices: how much is it?
Purdy & Figg's best seller, Signature Refill Pack, sells £24.00 on purdyandfigg.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check purdyandfigg.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Purdy & Figg discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Purdy & Figg advertises on Facebook and Instagram and on Google, where its offers often run. Check purdyandfigg.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Purdy & Figg?
Purdy & Figg sells on its own website, purdyandfigg.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Purdy & Figg?
Gravity by Benchr records a company based in Chesham, United Kingdom, whose domain was registered in 2020, with 106 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Purdy & Figg doing well?
Yes. Gravity by Benchr estimates about 505,100 visits to purdyandfigg.com in September 2026, up 3% in a month and up 52% over three months. Purdy & Figg ranks #15 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Purdy & Figg use?
Gravity by Benchr identifies purdyandfigg.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Purdy & Figg's ad budget?
Gravity by Benchr does not publish a spend figure for Purdy & Figg on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Purdy & Figg ranks #15 of 13,189 by estimated traffic. Its closest competitors on the same market are Branch Basics, Koh, Mother’s Earth, Blueland and BECO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Purdy & Figg.