Brand page · Hobbies & Creative Arts · United States
Purl Soho: 1.3M visits a month, 172 active Meta ads, Gravity score 726.
Purl Soho — Purl Soho is a brand that sells beautiful natural-fiber yarn, fabric, and supplies for knitting, along with free patterns and tutorials. In September 2026 purlsoho.com drew an estimated 1.3M visits, up 11% on the month before. It ranks #12 of 32,083 Hobbies & Creative Arts brands in United States and holds a 4.9 Trustpilot rating over 2,766 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Hobbies & Creative Arts brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Purl Soho is a brand that sells beautiful natural-fiber yarn, fabric, and supplies for knitting, along with free patterns and tutorials.
01 · Traffic
How much traffic Purl Soho gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Purl Soho drew an estimated 1.3M visits in September 2026, up 11% on the month before and up 14% over three months.
- Worldwide#11,888of 4.5M sites · Top 1%
- In United States#3,948of 1.2M sites · Top 1%
- Hobbies & Creative Arts, worldwide#82of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#12of 32,083 brands · Top 1%
1.3M
estimated visits in September
1 mo ▲ +11.1%4 mo ▲ +14.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Purl Soho.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Purl Soho holds 4.9 out of 5 on Trustpilot over 2,766 reviews, 1,621 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Purl Soho in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Knit Shop Yarn Store Craft Store Handicraft
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Purl Soho sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Purl Soho sells on Shopify, 94% of its catalogue in stock. The best seller is Linen Quill, at US$15.75, followed by Good Wool and Addi Rocket Circular Needles.
#1Linen QuillPurl SohoUS$15.75In stock
#2Good WoolPurl SohoUS$11.93In stock
#3Addi Rocket Circular NeedlesPurl SohoUS$16.00–US$24.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Purl Soho in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 1% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$19.88
- Currency
- USD
04 · Ads
What Purl Soho is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Purl Soho runs Meta ads on Facebook, Instagram, and has advertised on Google since April 2025 (image, text, video).
Two Beautiful Yarns Singing TogetherPurl Soho13 Oct 2026image
Two Beautiful Yarns Singing TogetherPurl Soho13 Oct 2026image
Earthy + Elegant Pure SilkPurl Soho11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Purl NYC, LLCverified
Text ad20 Oct 2026Purl NYC, LLCverified
Text ad20 Oct 2026Purl NYC, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Purl Soho.
The creators who tag @purlsoho on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @purlsoho on Instagram, led by Ksenia Naidyon (59.9K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKsenia Naidyon@life_is_cozy · 🇺🇸 US | Decoration garden diy Creator | 59.9K | 2.2% | 8 | Tagged @purlsoho |
06 · Competitors according to Gravity
Who Purl Soho competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Purl Soho among Hobbies & Creative Arts brands in United States. The closest is We Are Knitters, then Knit Picks, Les Laines Biscotte Yarns, Rowan, FILATI, Wool and the Gang.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| We Are Knittersweareknitters.com | |||||||
| Knit Picksknitpicks.com | |||||||
| Les Laines Biscotte Yarnsleslainesbiscotte.com | |||||||
| Rowanknitrowan.com | |||||||
| FILATIfilati.cc | |||||||
| Wool and the Gangwoolandthegang.com |
07 · Company
The company behind Purl Soho.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Purl Soho is a company based in Santa Ana, United States, on a domain registered in December 2001.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Santa Ana
- Founded
- Data not available
- Domain registered
- 11 Dec 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- purlsoho.com · Shopify · USD
- Catalogue
- 333 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Purl Soho
What people ask Google about Purl Soho.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Purl Soho legit or a scam?
According to Gravity by Benchr, Purl Soho is a brand based in Santa Ana, United States: its website has existed since December 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 381,606 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Purl Soho reviews
Customers rate Purl Soho 4.9 out of 5 on Trustpilot over 2,766 reviews, 1,621 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Purl Soho sell?
Purl Soho is a brand that sells beautiful natural-fiber yarn, fabric, and supplies for knitting, along with free patterns and tutorials. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Purl Soho prices: how much is it?
Purl Soho's best seller, Linen Quill, sells US$15.75 on purlsoho.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check purlsoho.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Purl Soho promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Purl Soho advertises on Facebook and Instagram and on Google, where its offers often run. Check purlsoho.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Purl Soho?
Purl Soho sells on its own website, purlsoho.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Purl Soho?
Gravity by Benchr records a company based in Santa Ana, United States, whose domain was registered in 2001. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Purl Soho growing?
Yes. Gravity by Benchr estimates about 1,282,600 visits to purlsoho.com in September 2026, up 11% in a month and up 14% over three months. Purl Soho ranks #12 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Purl Soho use?
Gravity by Benchr identifies purlsoho.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Purl Soho's ad budget?
Gravity by Benchr does not publish a spend figure for Purl Soho on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, Purl Soho ranks #12 of 32,083 by estimated traffic. Its closest competitors on the same market are We Are Knitters, Knit Picks, Les Laines Biscotte Yarns, Rowan, FILATI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Purl Soho.