Brand page · Hobbies & Creative Arts · Netherlands
We Are Knitters: 141K visits a month, 51 active Meta ads, Gravity score 532.
We Are Knitters — We Are Knitters is a global fashion and lifestyle brand that provides top-quality knitting, crochet, petit point and macramé kits and supplies to customers worldwide. In September 2026 weareknitters.com drew an estimated 141K visits, up 9% on the month before. It ranks #224 of 32,083 Hobbies & Creative Arts brands in Netherlands and holds a 4.0 Trustpilot rating over 1,621 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Hobbies & Creative Arts brands in Spain with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
We Are Knitters is a global fashion and lifestyle brand that provides top-quality knitting, crochet, petit point and macramé kits and supplies to customers worldwide.
01 · Traffic
How much traffic We Are Knitters gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
We Are Knitters drew an estimated 141K visits in September 2026, up 9% on the month before and up 51% over three months.
- Worldwide#70,337of 4.5M sites · Top 5%
- In United States#23,187of 1.2M sites · Top 5%
- Hobbies & Creative Arts, worldwide#1,181of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#224of 32,083 brands · Top 1%
141K
estimated visits in September
1 mo ▲ +9.0%4 mo ▲ +50.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about We Are Knitters.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
We Are Knitters holds 4.0 out of 5 on Trustpilot over 1,621 reviews, 405 of them in the last twelve months: 63% of customers give five stars and 17% one star. That volume places We Are Knitters in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, We Are Knitters scores 4.1 over 70 reviews.
Art Handcraft Fashion Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What We Are Knitters sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
We Are Knitters sells on Shopify, 78% of its catalogue in stock. The best seller is #WIP Bag, at US$29.99, followed by Knitmas: 24 Days of Knitting - Mystery Project Advent Calendar and The Wool Yarnicorn - Limited Edition.
#1#WIP BagWe Are KnittersUS$29.99In stock
#2Knitmas: 24 Days of Knitting - Mystery Project Advent CalendarWe Are KnittersUS$99.99In stock
#3The Wool Yarnicorn - Limited EditionWe Are KnittersUS$34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places We Are Knitters in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 66% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$90.24
- Currency
- USD
04 · Ads
What We Are Knitters is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
We Are Knitters runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
DIY Wooden Tray Kit - ProteasWe Are Knitters22 Aug 2026image
Colours change lives ❤️We Are Knitters6 Jul 2026video
Colours change lives ❤️We Are Knitters6 Jul 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Gocase Int Coöperatief U.A.verified
Text ad20 Oct 2026Gocase Int Coöperatief U.A.verified
Image ad20 Oct 2026Gocase Int Coöperatief U.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about We Are Knitters.
The creators who tag @weareknitters on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @weareknitters on Instagram, led by knitting insights (58.1K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| kknitting insights@ale.knits · INTL | Fashion style luxury Creator | 58.1K | — | 11 | Tagged @weareknitters |
06 · Competitors according to Gravity
Who We Are Knitters competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for We Are Knitters among Hobbies & Creative Arts brands in Netherlands. The closest is Wool and the Gang, then Purl Soho, Knit Picks, Hooks & Needles, Mary Maxim, Hobbii.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wool and the Gangwoolandthegang.com | |||||||
| Purl Sohopurlsoho.com | |||||||
| Knit Picksknitpicks.com | |||||||
| Hooks & Needleshooksneedles.com | |||||||
| Mary Maximmarymaxim.com | |||||||
| Hobbiihobbii.nl |
07 · Company
The company behind We Are Knitters.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
We Are Knitters is a company based in Utrecht, Netherlands, founded in 2011 according to LinkedIn, on a domain registered in October 2010. It employs about 22 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Utrecht
- Founded
- 2011, per LinkedIn
- Domain registered
- 29 Oct 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn
- Funding stage
- Seed · last deal: angel
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- weareknitters.com · Shopify · USD
- Catalogue
- 224 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about We Are Knitters
What people ask Google about We Are Knitters.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is We Are Knitters a legit company?
According to Gravity by Benchr, We Are Knitters is a brand based in Utrecht, Netherlands: its website has existed since October 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 950,281 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
We Are Knitters reviews
Customers rate We Are Knitters 4.0 out of 5 on Trustpilot over 1,621 reviews, 405 of them in the last twelve months: 63% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, We Are Knitters scores 4.1 over 70 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does We Are Knitters sell?
We Are Knitters is a global fashion and lifestyle brand that provides top-quality knitting, crochet, petit point and macramé kits and supplies to customers worldwide. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is We Are Knitters expensive?
We Are Knitters' best seller, #WIP Bag, sells US$29.99 on weareknitters.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check weareknitters.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does We Are Knitters have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: We Are Knitters advertises on Facebook and Instagram and on Google, where its offers often run. Check weareknitters.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy We Are Knitters?
We Are Knitters sells on its own website, weareknitters.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns We Are Knitters?
Gravity by Benchr records a company based in Utrecht, Netherlands, founded in 2011 according to LinkedIn, on a domain registered in 2010, with 22 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is We Are Knitters doing well?
Yes. Gravity by Benchr estimates about 140,800 visits to weareknitters.com in September 2026, up 9% in a month and up 51% over three months. We Are Knitters ranks #224 of 32,083 Hobbies & Creative Arts brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does We Are Knitters use?
Gravity by Benchr identifies weareknitters.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is We Are Knitters' ad budget?
Gravity by Benchr does not publish a spend figure for We Are Knitters on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Netherlands?
Among Hobbies & Creative Arts brands in Netherlands in the Gravity by Benchr index, We Are Knitters ranks #224 of 32,083 by estimated traffic. Its closest competitors on the same market are Wool and the Gang, Purl Soho, Knit Picks, Hooks & Needles, Mary Maxim. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with We Are Knitters.