Brand page · Clothing · Denmark
Rains: 1.3m visits a month, 245 active Meta ads, Gravity score 636.
Rains — Rains is an outerwear lifestyle brand that sells waterproof jackets, coats, and bags with a neo-Scandinavian aesthetic and unisex collections. In September 2026 rains.com drew an estimated 1.3m visits, up 30% on the month before. It ranks #100 of 97,158 Clothing brands in Denmark and holds a 3.9 Trustpilot rating over 3,100 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Clothing brands in Denmark with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rains is an outerwear lifestyle brand that sells waterproof jackets, coats, and bags with a neo-Scandinavian aesthetic and unisex collections.
01 · Traffic
How much traffic Rains gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rains drew an estimated 1.3m visits in September 2026, up 30% on the month before and up 73% over three months.
- Worldwide#12,097of 4.5m sites · Top 1%
- In United States#4,023of 1.2m sites · Top 1%
- Clothing, worldwide#903of 459,295 brands · Top 1%
- Clothing, United States#100of 97,158 brands · Top 1%
1.3m
estimated visits in September
1 mo ▲ +29.6%4 mo ▲ +73.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rains.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rains holds 3.9 out of 5 on Trustpilot over 3,100 reviews, 565 of them in the last twelve months: 62% of customers give five stars and 24% one star. That volume places Rains in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Bag Shop Outerwear Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rains sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rains sells on Shopify, 99% of its catalogue in stock. The best seller is Long Jacket, at DKK 799.00–DKK 899.00, followed by Hilo Weekend Bag and Rolltop Rucksack.
#1Long JacketRainsDKK 799.00–DKK 899.00In stock
#2Hilo Weekend BagRainsDKK 599.00–DKK 699.00In stock
#3Rolltop RucksackRainsDKK 799.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rains in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 35% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$209.63
- Currency
- DKK
04 · Ads
What Rains is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rains runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Win a winter jacketRAINS7 Oct 2026video
Win a winter jacketRAINS7 Oct 2026video
RAINS 미드시즌오프RAINS6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rains ApSverified
Text ad20 Oct 2026Rains ApSverified
Text ad20 Oct 2026Rains ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rains.
The creators who tag @rains on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rains on Instagram, led by SubCulture - Cloths and Thoughts (17.6k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSubCulture - Cloths and Thoughts@subculture_menswear · 🇮🇹 IT | Fashion style luxury Creator | 17.6k | 0.2% | 7 | Tagged @rains |
06 · Competitors according to Gravity
Who Rains competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rains among Clothing brands in Denmark. The closest is PUFFIT, then VIVI MARI, Buchan, Mackintosh, Hunter Boots, Vessi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PUFFITpuffit.com | |||||||
| VIVI MARIvivimari.com | |||||||
| Buchanbuchan.store | |||||||
| Mackintoshmackintosh.com | |||||||
| Hunter Bootshunterboots.com | |||||||
| Vessivessi.com |
07 · Company
The company behind Rains.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rains is a company based in Aarhus N, Denmark, founded in 2012 according to LinkedIn, on a domain registered in June 1996. It employs about 321 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Aarhus N
- Founded
- 2012, per LinkedIn
- Domain registered
- 4 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 321 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rains.com · Shopify · EUR
- Catalogue
- 403 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rains
What people ask Google about Rains.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rains legit or a scam?
According to Gravity by Benchr, Rains is a brand based in Aarhus N, Denmark: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 321 people on LinkedIn, it has 728,029 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Rains?
Customers rate Rains 3.9 out of 5 on Trustpilot over 3,100 reviews, 565 of them in the last twelve months: 62% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rains sell?
Rains is an outerwear lifestyle brand that sells waterproof jackets, coats, and bags with a neo-Scandinavian aesthetic and unisex collections. Gravity by Benchr classifies it under Clothing, with Outerwear making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Rains cost?
Rains' best seller, Long Jacket, sells from DKK 799.00 to DKK 899.00 on rains.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check rains.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Rains promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rains advertises on Facebook and Instagram and on Google, where its offers often run. Check rains.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rains?
Rains sells on its own website, rains.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Rains?
Gravity by Benchr records a company based in Aarhus N, Denmark, founded in 2012 according to LinkedIn, on a domain registered in 1996, with 321 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rains doing well?
Yes. Gravity by Benchr estimates about 1,254,000 visits to rains.com in September 2026, up 30% in a month and up 73% over three months. Rains ranks #100 of 97,158 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rains use?
Gravity by Benchr identifies rains.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rains' ad budget?
Gravity by Benchr does not publish a spend figure for Rains on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, Rains ranks #100 of 97,158 by estimated traffic. Its closest competitors on the same market are PUFFIT, VIVI MARI, Buchan, Mackintosh and Hunter Boots. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rains.