Brand page · Toys · Switzerland
Ricardo traffic, ads & competitors 12.6m visits a month, 60 active Meta ads.
Ricardo — Ricardo AG is a Swiss online marketplace platform where users can buy and sell secondhand goods. It operates as one of the largest e-commerce platforms in Switzerland with over 5 million members. In September 2026 ricardo.ch drew an estimated 12.6m visits, down 9% on the month before. It ranks #1 of 124 Toys brands in Switzerland and holds a 3.6 Trustpilot rating over 10,047 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Ricardo AG is a Swiss online marketplace platform where users can buy and sell secondhand goods. It operates as one of the largest e-commerce platforms in Switzerland with over 5 million members.
01 · Traffic
Ricardo website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ricardo drew an estimated 12.6m visits in September 2026, down 9% on the month before and up 2% over three months.
- Worldwide#1,595of 4.5m sites · Top 1%
- In Switzerland#5of 26.5k sites · Top 1%
- Toys, worldwide#5of 50,509 brands · Top 1%
- Toys, Switzerland#1of 124 brands · Top 1%
12.6m
estimated visits in September
1 mo ▼ −8.8%4 mo ▲ +1.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Ricardo reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ricardo holds 3.6 out of 5 on Trustpilot over 10,047 reviews, 2,148 of them in the last twelve months: 54% of customers give five stars and 25% one star. That volume places Ricardo in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
e-Commerce Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Ricardo best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ricardo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Ricardo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Ricardo ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ricardo runs Meta ads on Facebook, Instagram, and has advertised on Google since May 2024 (image, text, video).
Preise, die du liebstricardo.ch14 Oct 2026image
Preise, die du lieben wirst.ricardo.ch14 Oct 2026video
Zweite Chance für Möbel.ricardo.ch14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ricardo AGverified
Text ad21 Oct 2026Ricardo AGverified
Text ad21 Oct 2026Ricardo AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Ricardo influencers
The creators who tag @ricardo_ch on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ricardo_ch on Instagram, led by Zukunft Zurich (21.5k followers, 3.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ZZukunft Zurich@zukunft.cl · 🇨🇭 CH | Music concerts dance Creator | 21.5k | 3.9% | 4 | Tagged @ricardo_ch |
06 · Competitors according to Gravity
Ricardo competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ricardo among Toys brands in Switzerland. The closest is Vinted, then marko, secondklick, sellpy.cz, plick, renuevatucloset.cl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vintedvinted.lu | |||||||
| markomarko.ch | |||||||
| secondklicksecondklick.ch | |||||||
| sellpy.czsellpy.cz | |||||||
| plickplick.se | |||||||
| renuevatucloset.clrenuevatucloset.cl |
07 · Company
Who is behind Ricardo?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ricardo is a company based in Switzerland. It employs about 47 people.
- Entity country
- 🇨🇭 Switzerland
- Employees
- 47 on LinkedIn
- Own store
- ricardo.ch
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ricardo
What people ask Google about Ricardo.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ricardo legit or a scam?
According to Gravity by Benchr, Ricardo is a brand based in Switzerland: its Trustpilot profile is claimed by the brand, it employs 47 people on LinkedIn, it has 15,717 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Ricardo?
Customers rate Ricardo 3.6 out of 5 on Trustpilot over 10,047 reviews, 2,148 of them in the last twelve months: 54% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ricardo?
Ricardo AG is a Swiss online marketplace platform where users can buy and sell secondhand goods. It operates as one of the largest e-commerce platforms in Switzerland with over 5 million members. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Does Ricardo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ricardo advertises on Facebook and Instagram and on Google, where its offers often run. Check ricardo.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Ricardo?
Gravity by Benchr records a company based in Switzerland, with 47 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Ricardo doing well?
Yes. Gravity by Benchr estimates about 12,578,400 visits to ricardo.ch in September 2026, down 9% in a month and up 2% over three months. Ricardo ranks #1 of 124 Toys brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Ricardo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ricardo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Switzerland?
Among Toys brands in Switzerland in the Gravity by Benchr index, Ricardo ranks #1 of 124 by estimated traffic. Its closest competitors on the same market are Vinted, marko, secondklick, sellpy.cz and plick. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ricardo.