Brand page · Toys · Germany
ROFU: 196k visits a month, 4 active Meta ads.
ROFU — ROFU is a German toy shop chain that sells toys online and through physical stores, offering a wide selection of popular brands like LEGO, Playmobil, Ravensburger, and Bruder. In September 2026 rofu.de drew an estimated 196k visits, down 20% on the month before. It ranks #7 of 982 Toys brands in Germany and holds a 2.2 Trustpilot rating over 96 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
ROFU is a German toy shop chain that sells toys online and through physical stores, offering a wide selection of popular brands like LEGO, Playmobil, Ravensburger, and Bruder.
01 · Traffic
How much traffic ROFU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ROFU drew an estimated 196k visits in September 2026, down 20% on the month before and down 22% over three months.
- Worldwide#53,395of 4.5m sites · Top 5%
- In Germany#2,414of 184k sites · Top 5%
- Toys, worldwide#419of 50,509 brands · Top 1%
- Toys, Germany#7of 982 brands · Top 1%
196k
estimated visits in September
1 mo ▼ −19.6%4 mo ▼ −21.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ROFU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ROFU holds 2.2 out of 5 on Trustpilot over 96 reviews, 21 of them in the last twelve months: 29% of customers give five stars and 61% one star. That volume places ROFU in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ROFU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ROFU's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ROFU in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ROFU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ROFU runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Zum ROFU FilialfinderROFU Kinderland1 Oct 2026image
Zum ROFU FilialfinderROFU Kinderland1 Oct 2026image
Zum ROFU FilialfinderROFU Kinderland1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ROFU Kinderland Spielwarenhandelsgesellschaft mbHverified
Text ad21 Oct 2026ROFU Kinderland Spielwarenhandelsgesellschaft mbHverified
Text ad21 Oct 2026ROFU Kinderland Spielwarenhandelsgesellschaft mbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ROFU.
The creators who tag @rofukinderland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rofukinderland on Instagram, led by Katharina Kock (151k followers, 5.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKatharina Kock@katharinakock · 🇩🇪 DE | Parenting family Creator | 151k | 5.1% | 2 | Tagged @rofukinderland |
06 · Competitors according to Gravity
Who ROFU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ROFU among Toys brands in Germany. The closest is Toyworld, then hamleys.com, toystreet.co.uk, True Toys, Mastermind Toys, kidsdream.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Toyworldtoyworld.co.nz | |||||||
| hamleys.comhamleys.com | |||||||
| toystreet.co.uktoystreet.co.uk | |||||||
| True Toystruetoys.co.uk | |||||||
| Mastermind Toysmastermindtoys.com | |||||||
| kidsdream.co.ukkidsdream.co.uk |
07 · Company
The company behind ROFU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ROFU is a company based in Germany, founded in 1962 according to LinkedIn. It employs about 111 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1962, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 111 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rofu.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ROFU
What people ask Google about ROFU.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ROFU a legit company?
According to Gravity by Benchr, ROFU is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 111 people on LinkedIn, it has 32,834 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ROFU reviews
Customers rate ROFU 2.2 out of 5 on Trustpilot over 96 reviews, 21 of them in the last twelve months: 29% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ROFU sell?
ROFU is a German toy shop chain that sells toys online and through physical stores, offering a wide selection of popular brands like LEGO, Playmobil, Ravensburger, and Bruder. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
ROFU promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ROFU advertises on Facebook and Instagram and on Google, where its offers often run. Check rofu.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind ROFU?
Gravity by Benchr records a company based in Germany, founded in 1962 according to LinkedIn, with 111 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ROFU growing?
Not at the moment. Gravity by Benchr estimates about 195,800 visits to rofu.de in September 2026, down 20% in a month and down 22% over three months. ROFU ranks #7 of 982 Toys brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is ROFU's ad budget?
Gravity by Benchr does not publish a spend figure for ROFU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Germany?
Among Toys brands in Germany in the Gravity by Benchr index, ROFU ranks #7 of 982 by estimated traffic. Its closest competitors on the same market are Toyworld, hamleys.com, toystreet.co.uk, True Toys and Mastermind Toys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ROFU.