Brand page · Fitness & General Exercise Equipment · United States
Rogue Fitness: 2.5M visits a month, 329 active Meta ads.
Rogue Fitness — Rogue Fitness is the leading manufacturer in strength and conditioning equipment & an official sponsor of the CrossFit Games, Arnold Classic, and USA Weightlifting. From power racks, rigs, and barbells to shoes, apparel & accessories, our online store equips garage gyms, military, pros & more. In September 2026 roguefitness.com drew an estimated 2.5M visits, up 1% on the month before. It ranks #2 of 1,967 Fitness & General Exercise Equipment brands in United States and holds a 1.9 Trustpilot rating over 169 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Rogue Fitness is the leading manufacturer in strength and conditioning equipment & an official sponsor of the CrossFit Games, Arnold Classic, and USA Weightlifting. From power racks, rigs, and barbells to shoes, apparel & accessories, our online store equips garage gyms, military, pros & more.
01 · Traffic
How much traffic Rogue Fitness gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rogue Fitness drew an estimated 2.5M visits in September 2026, up 1% on the month before and up 3% over three months.
- Worldwide#6,892of 4.5M sites · Top 1%
- In United States#2,317of 1.2M sites · Top 1%
- Fitness & General Exercise Equipment, worldwide#3of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, United States#2of 1,967 brands · Top 1%
2.5M
estimated visits in September
1 mo ▲ +0.6%4 mo ▲ +3.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rogue Fitness.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rogue Fitness holds 1.9 out of 5 on Trustpilot over 169 reviews, 27 of them in the last twelve months: 17% of customers give five stars and 72% one star. That volume places Rogue Fitness in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Fitness Equipment Wholesaler Fitness Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rogue Fitness sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rogue Fitness's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Rogue Fitness in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Rogue Fitness is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rogue Fitness runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Available for a limited time! 🐈⬛🌙Rogue Fitness13 Oct 2026video
Shop the Rogue Echo Bike now!Rogue Fitness10 Oct 2026image
Which colorway are you picking? 💀Rogue Fitness10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Coulter Ventures, LLCverified
Text ad21 Oct 2026Coulter Ventures, LLCverified
Text ad21 Oct 2026Coulter Ventures, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rogue Fitness.
The creators who tag @roguefitness on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @roguefitness on Instagram, led by MARRS-BAR (47K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMARRS-BAR@_marrs_bar · 🇺🇸 US | Fitness sport bodybuilding Creator | 47K | 0.1% | 14 | Tagged @roguefitness |
06 · Competitors according to Gravity
Who Rogue Fitness competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rogue Fitness among Fitness & General Exercise Equipment brands in United States. The closest is roguecanada.ca, then REP Fitness, Strength Shop, Dynamic Fitness & Strength, Fringe Sport, Bells of Steel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| roguecanada.caroguecanada.ca | |||||||
| REP Fitnessrepfitness.com | |||||||
| Strength Shopstrengthshop.eu | |||||||
| Dynamic Fitness & Strengthmydynamicfitness.com | |||||||
| Fringe Sportfringesport.com | |||||||
| Bells of Steelbellsofsteel.com |
07 · Company
The company behind Rogue Fitness.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rogue Fitness is a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in December 2006. It employs about 544 people.
- Legal name
- Data not available
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- VAT
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- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- 2006, per LinkedIn
- Domain registered
- 2 Dec 2006
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 544 on LinkedIn
- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- roguefitness.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rogue Fitness
What people ask Google about Rogue Fitness.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rogue Fitness a legit company?
According to Gravity by Benchr, Rogue Fitness is a brand based in United States: its website has existed since December 2006, it employs 544 people on LinkedIn, it has 2,544,515 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Rogue Fitness reviews
Customers rate Rogue Fitness 1.9 out of 5 on Trustpilot over 169 reviews, 27 of them in the last twelve months: 17% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rogue Fitness known for?
Rogue Fitness is the leading manufacturer in strength and conditioning equipment & an official sponsor of the CrossFit Games, Arnold Classic, and USA Weightlifting. From power racks, rigs, and barbells to shoes, apparel & accessories, our online store equips garage gyms, military, pros & more. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Rogue Fitness promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rogue Fitness advertises on Facebook and Instagram and on Google, where its offers often run. Check roguefitness.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Rogue Fitness?
Gravity by Benchr records a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in 2006, with 544 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rogue Fitness doing well?
Yes. Gravity by Benchr estimates about 2,520,800 visits to roguefitness.com in September 2026, up 1% in a month and up 3% over three months. Rogue Fitness ranks #2 of 1,967 Fitness & General Exercise Equipment brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Rogue Fitness spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rogue Fitness on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in United States?
Among Fitness & General Exercise Equipment brands in United States in the Gravity by Benchr index, Rogue Fitness ranks #2 of 1,967 by estimated traffic. Its closest competitors on the same market are roguecanada.ca, REP Fitness, Strength Shop, Dynamic Fitness & Strength, Fringe Sport. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rogue Fitness.