1. Gravity
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  3. Animals & Pet Supplies
  4. Pet Supplies
  5. Ruff Greens

Brand page · Pet Supplies · United States

Ruff Greens Top 5% worldwide Top 5% in the United States Top 1% in Pet Supplies Top 1% in Pet Supplies in the United States
ruffgreens.com·🇺🇸 Greenville, United States· Shopify·Since 2014

Ruff Greens traffic, ads & competitors 194k visits a month, 79 active Meta ads, Gravity score 497.

Ruff Greens — Ruff Greens is a pet nutrition company that sells dog and cat food supplements and grooming products. In September 2026 ruffgreens.com drew an estimated 194k visits, up 41% on the month before. It ranks #52 of 7,399 Pet Supplies brands in the United States.

ruffgreens.com@ruff_greens 16.5kYouTube 3.2kFacebookLinkedIn 242Trustpilot 3.2Meta Ad Library 79

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
194k
+41% vs. August 2026
Instagram followers
16.5k
417 posts · @ruff_greens
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
79
active · on Google since 2023
Products
100%
in stock · 33 collections
Rank in the United States
#52
of 7,399 in Pet Supplies
LinkedIn
242
followers · 17 employees
Earned media value
€1.1k
per month, Instagram

Gravity score

497/ 1000 · 10 of 10 indicators rated
Brand Power444
Momentum579
Performance468

Percentiles within 104 peers: Pet Supplies brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Ruff Greens is a pet nutrition company that sells dog and cat food supplements and grooming products.

01 · Traffic

Ruff Greens website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Ruff Greens drew an estimated 194k visits in September 2026, up 41% on the month before and down 10% over three months.

  • Worldwide#53,823of 4.5m sites · Top 5%
  • In United States#17,649of 1.2m sites · Top 5%
  • Pet Supplies, worldwide#314of 52,845 brands · Top 1%
  • Pet Supplies, United States#52of 7,399 brands · Top 1%
Monthly visitssource Sept 2026

194k

estimated visits in September

1 mo ▲ +41.2%4 mo ▼ −10.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Ruff Greens reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Ruff Greens holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 20 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Pet Store Pet Supply Store Animal Feed Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Ruff Greens best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Ruff Greens sells on Shopify, 100% of its catalogue in stock. The best seller is Ruff Greens, VitaSmart, at US$79.95–US$159.90, followed by Ruff Chews, 10 Count and Ruff Greens VitaSmart, Regular Size (RuffChews) - Bundle.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Pet Vitamins & Supplements39%
Dog Supplies18%
Pet Grooming Supplies14%
Pet Food Containers4%

Share of the catalogue by product family.

Activity mixdominant: Pet Supplies
Pet Supplies86%
Kitchen & Dining4%
Books4%
Household Supplies2%
Party & Celebration2%

The dominant category places Ruff Greens in its comparison group.

Prices and ratingsstore data
Average rating
4.56 / 5
Rated products
63% of the catalogue
In stock
100%
Upper price quartile
US$39.95
Currency
USD

05 · Influencers

Ruff Greens influencers

The creators who tag @ruff_greens on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @ruff_greens · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Ruff Greens competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Ruff Greens among Pet Supplies brands in the United States. The closest is Dinovite, then Zesty Paws, Native Pet, Petlab Co, Petlab Co, HappyWags.

CompetitorsPet Supplies · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Dinovitedinovite.com
Zesty Pawszestypaws.com
Native Petnativepet.com
Petlab Copetlabco.co.uk
Petlab Cothepetlabco.com
HappyWagshappywags.co
Competitors Gravity finds for Ruff Greens. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Ruff Greens with Dinovite

07 · Company

Who is behind Ruff Greens?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Ruff Greens is a company based in Greenville, United States, founded in 2015 according to LinkedIn, on a domain registered in November 2014. It employs about 17 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Greenville
Founded
2015, per LinkedIn
Domain registered
21 Nov 2014
Status
Operating
Employees
17 on LinkedIn
DistributionGravity index, Nov 2026
Own store
ruffgreens.com · Shopify · USD
Catalogue
33 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Ruff Greens

What people ask Google about Ruff Greens.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Ruff Greens legit?

According to Gravity by Benchr, Ruff Greens is a brand based in Greenville, United States: its website has existed since November 2014, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 16,473 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Ruff Greens sell?

Ruff Greens is a pet nutrition company that sells dog and cat food supplements and grooming products. Gravity by Benchr classifies it under Pet Supplies, with Pet Vitamins & Supplements making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Ruff Greens prices: how much is it?

Ruff Greens' best seller, Ruff Greens, VitaSmart, sells from US$79.95 to US$159.90 on ruffgreens.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check ruffgreens.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Ruff Greens have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Ruff Greens advertises on Facebook and Instagram and on Google, where its offers often run. Check ruffgreens.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Ruff Greens?

Ruff Greens sells on its own website, ruffgreens.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Ruff Greens?

Gravity by Benchr records a company based in Greenville, United States, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Ruff Greens growing?

Not at the moment. Gravity by Benchr estimates about 193,900 visits to ruffgreens.com in September 2026, up 41% in a month and down 10% over three months. Ruff Greens ranks #52 of 7,399 Pet Supplies brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Ruff Greens use?

Gravity by Benchr identifies ruffgreens.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Ruff Greens spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Ruff Greens on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pet Supplies brands in the United States?

Among Pet Supplies brands in the United States in the Gravity by Benchr index, Ruff Greens ranks #52 of 7,399 by estimated traffic. Its closest competitors on the same market are Dinovite, Zesty Paws, Native Pet, Petlab Co and Petlab Co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ruff Greens.