Brand page · Decor · United Kingdom
Runrug.com: 117k visits a month, 32 active Meta ads, Gravity score 466.
Runrug.com — Runrug is the world's largest online retailer of custom-designed hallway and stair carpet runners. In September 2026 runrug.com drew an estimated 117k visits, down 10% on the month before. It ranks #260 of 42,373 Decor brands in United Kingdom and holds a 4.2 Trustpilot rating over 15,967 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Runrug is the world's largest online retailer of custom-designed hallway and stair carpet runners.
01 · Traffic
How much traffic Runrug.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Runrug.com drew an estimated 117k visits in September 2026, down 10% on the month before and up 4% over three months.
- Worldwide#82,283of 4.5m sites · Top 5%
- In United States#27,047of 1.2m sites · Top 5%
- Decor, worldwide#1,450of 185,686 brands · Top 1%
- Decor, United States#260of 42,373 brands · Top 1%
117k
estimated visits in September
1 mo ▼ −9.5%4 mo ▲ +4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Runrug.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Runrug.com holds 4.2 out of 5 on Trustpilot over 15,967 reviews, 12 of them in the last twelve months: 86% of customers give five stars and 2% one star. That volume places Runrug.com in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Runrug.com scores 4.7 over 31 reviews.
Rug Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Runrug.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Runrug.com sells on Shopify, 90% of its catalogue in stock. The best seller is Stair Runner Underlay and Gripper Pack, at £62.00–£139.80, followed by Basic Fleece Anti Slip Underlay and Aztec Beige Hall Runner.
#1Stair Runner Underlay and Gripper PackRunrug.com£62.00–£139.80In stock
#2Basic Fleece Anti Slip UnderlayRunrug.com£0.07–£322.40In stock
#3Aztec Beige Hall RunnerRunrug.com£0.26–£800.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Runrug.com in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 2% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$44.21
- Currency
- GBP
04 · Ads
What Runrug.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Runrug.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Explore Stair RunnersRunrug.com6 Oct 2026video
Shop Stair RunnersRunrug.com6 Oct 2026video
Explore Rugs & Custom RugsRunrug.com18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026IMS FLOORING LTDverified
Image ad21 Oct 2026IMS FLOORING LTDverified
Image ad21 Oct 2026IMS FLOORING LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Runrug.com.
The creators who tag @runrug on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Runrug.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Runrug.com among Decor brands in United Kingdom. The closest is Rugvista, then Teppichversand24, Mattfabriken, Arte.pl, Trendcarpet, Mattadirekt.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rugvistarugvista.de | |||||||
| Teppichversand24teppichversand24.de | |||||||
| Mattfabrikenmattfabriken.se | |||||||
| Arte.plarte.pl | |||||||
| Trendcarpettrendcarpet.se | |||||||
| Mattadirekt.semattadirekt.se |
07 · Company
The company behind Runrug.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Runrug.com is a company based in Grimsby, United Kingdom, founded in 2011 according to LinkedIn, on a domain registered in October 2018. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Grimsby
- Founded
- 2011, per LinkedIn
- Domain registered
- 3 Oct 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- runrug.com · Shopify · GBP
- Catalogue
- 507 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Runrug.com
What people ask Google about Runrug.com.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Runrug.com legit?
According to Gravity by Benchr, Runrug.com is a brand based in Grimsby, United Kingdom: its website has existed since October 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 13,417 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Runrug.com reviews: is it worth it?
Customers rate Runrug.com 4.2 out of 5 on Trustpilot over 15,967 reviews, 12 of them in the last twelve months: 86% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Runrug.com scores 4.7 over 31 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Runrug.com?
Runrug is the world's largest online retailer of custom-designed hallway and stair carpet runners. Gravity by Benchr classifies it under Decor, with Rugs making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Runrug.com prices: how much is it?
Runrug.com's best seller, Stair Runner Underlay and Gripper Pack, sells from £62.00 to £139.80 on runrug.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check runrug.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Runrug.com promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Runrug.com advertises on Facebook and Instagram and on Google, where its offers often run. Check runrug.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Runrug.com?
Runrug.com sells on its own website, runrug.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Runrug.com?
Gravity by Benchr records a company based in Grimsby, United Kingdom, founded in 2011 according to LinkedIn, on a domain registered in 2018, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Runrug.com doing well?
Yes. Gravity by Benchr estimates about 116,900 visits to runrug.com in September 2026, down 10% in a month and up 4% over three months. Runrug.com ranks #260 of 42,373 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Runrug.com use?
Gravity by Benchr identifies runrug.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Runrug.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Runrug.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Runrug.com ranks #260 of 42,373 by estimated traffic. Its closest competitors on the same market are Rugvista, Teppichversand24, Mattfabriken, Arte.pl and Trendcarpet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Runrug.com.