Brand page
ruoto.fi traffic, ads & competitors 449k visits a month, 9 active Meta ads.
ruoto.fi — Ruoto is a retail store chain with multiple locations in Finland. In September 2026 ruoto.fi drew an estimated 449k visits, down 19% on the month before.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Trustpilot Oct 2026
About the store
Ruoto is a retail store chain with multiple locations in Finland.
01 · Traffic
ruoto.fi website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ruoto.fi drew an estimated 449k visits in September 2026, down 19% on the month before and up 35% over three months.
- Worldwide#22,944of 4.5m sites · Top 1%
- In Finland#86of 20.4k sites · Top 1%
- Category, worldwide—Data not available
- Category, Finland—Data not available
449k
estimated visits in September
1 mo ▼ −18.8%4 mo ▲ +35.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ruoto.fi reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ruoto.fi holds 2.2 out of 5 on Trustpilot over 35 reviews, 27 of them in the last twelve months: 23% of customers give five stars and 69% one star. That volume places ruoto.fi in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Women's Clothing Store Clothing Store Activewear Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ruoto.fi best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ruoto.fi's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places ruoto.fi in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
ruoto.fi ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ruoto.fi runs Meta ads on Facebook, Instagram, Messenger, Audience Network.
Ruoto Mega Store EspooRuoto - Fishing & Outdoors17 Aug 2026video
Ruoto Mega Store EspooRuoto - Fishing & Outdoors25 Jun 2026video
Ruoto Mega Store EspooRuoto - Fishing & Outdoors16 Apr 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
ruoto.fi influencers
The creators who tag @ruotoshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ruotoshop on Instagram, led by KalastusKanava (16k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKalastusKanava@kalastuskanava · 🇫🇮 FI | Pets nature Creator | 16k | 3.2% | 2 | Tagged @ruotoshop |
06 · Competitors according to Gravity
ruoto.fi competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ruoto.fi. The closest is Ruohonjuuri, then ROA, camping.com, KingCamp, Campmor, GO Outdoors.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ruohonjuuriruohonjuuri.fi | |||||||
| ROAroa-hiking.com | |||||||
| camping.comcamping.com | |||||||
| KingCampkingcampoutdoors.com | |||||||
| Campmorcampmor.com | |||||||
| GO Outdoorsgooutdoors.co.uk |
07 · Company
Who is behind ruoto.fi?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ruoto.fi is an e-commerce brand, founded in 2014 according to LinkedIn, on a domain registered in May 2007. It employs about 4 people.
- Founded
- 2014, per LinkedIn
- Domain registered
- 21 May 2007
- Employees
- 4 on LinkedIn
- Own store
- ruoto.fi
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ruoto.fi
What people ask Google about ruoto.fi.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ruoto.fi legit or a scam?
According to Gravity by Benchr, ruoto.fi is a brand: its website has existed since May 2007, it employs 4 people on LinkedIn, it has 13,411 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about ruoto.fi?
Customers rate ruoto.fi 2.2 out of 5 on Trustpilot over 35 reviews, 27 of them in the last twelve months: 23% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ruoto.fi?
Ruoto is a retail store chain with multiple locations in Finland. Source: Gravity by Benchr product classification.
Does ruoto.fi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ruoto.fi advertises on Facebook and Instagram, where its offers often run. Check ruoto.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns ruoto.fi?
Gravity by Benchr records a company, founded in 2014 according to LinkedIn, on a domain registered in 2007, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ruoto.fi doing well?
Yes. Gravity by Benchr estimates about 449,200 visits to ruoto.fi in September 2026, down 19% in a month and up 35% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does ruoto.fi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ruoto.fi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ruoto.fi.