Brand page · Building Materials · Sweden
Rusta: 4.9m visits a month, 67 active Meta ads.
Rusta — Rusta is a Swedish retail chain focused on DIY, home, and hardware products with more than 230 stores in Sweden, Norway, Finland and Germany, offering a wide but curated assortment of home and leisure products with good quality at low prices. In September 2026 rusta.com drew an estimated 4.9m visits, down 19% on the month before. It ranks #1 of 142 Building Materials brands in Sweden and holds a 2.0 Trustpilot rating over 106 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Rusta is a Swedish retail chain focused on DIY, home, and hardware products with more than 230 stores in Sweden, Norway, Finland and Germany, offering a wide but curated assortment of home and leisure products with good quality at low prices.
01 · Traffic
How much traffic Rusta gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rusta drew an estimated 4.9m visits in September 2026, down 19% on the month before and down 11% over three months.
- Worldwide#3,997of 4.5m sites · Top 1%
- In Sweden#22of 27.3k sites · Top 1%
- Building Materials, worldwide#11of 90,845 brands · Top 1%
- Building Materials, Sweden#1of 142 brands · Top 1%
4.9m
estimated visits in September
1 mo ▼ −19.4%4 mo ▼ −10.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rusta.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rusta holds 2.0 out of 5 on Trustpilot over 106 reviews, 18 of them in the last twelve months: 46% of customers give five stars and 35% one star. That volume places Rusta in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rusta sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rusta's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rusta in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Rusta is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rusta runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text).
Rätt inställning räcker långtRusta7 Oct 2026video
Led Rustas nyöppning i HaningeRusta6 Oct 2026video
Lys upp hösten!Rusta6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rusta ABverified
Text ad21 Oct 2026Rusta ABverified
Text ad21 Oct 2026Rusta ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rusta.
The creators who tag @rustasverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rustasverige on Instagram, led by 🍃 ~ 𝓛𝓲𝓷𝓷 𝓖𝓾𝓷𝓷𝓪𝓻𝓼𝓼𝓸𝓷 ~🍃 (24.6k followers, 3.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🍃 ~ 𝓛𝓲𝓷𝓷 𝓖𝓾𝓷𝓷𝓪𝓻𝓼𝓼𝓸𝓷 ~🍃@hemmavidoss · 🇸🇪 SE | Decoration garden diy Creator | 24.6k | 3.9% | 5 | Tagged @rustasverige |
06 · Competitors according to Gravity
Who Rusta competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rusta among Building Materials brands in Sweden. The closest is Fargerike, then Tedox, Stuvbutiken, hornbach.se, homebase.co.uk, bricorama.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fargerikefargerike.no | |||||||
| Tedoxtedox.de | |||||||
| Stuvbutikenstuvbutiken.com | |||||||
| hornbach.sehornbach.se | |||||||
| homebase.co.ukhomebase.co.uk | |||||||
| bricorama.frbricorama.fr |
07 · Company
The company behind Rusta.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rusta is a company based in Sweden, founded in 1986 according to LinkedIn, on a domain registered in February 2001. It employs about 5,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1986, per LinkedIn
- Domain registered
- 5 Feb 2001
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rusta.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rusta
What people ask Google about Rusta.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rusta legit?
According to Gravity by Benchr, Rusta is a brand based in Sweden: its website has existed since February 2001, its Trustpilot profile is claimed by the brand, it employs 5,000 people on LinkedIn, it has 250,242 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Rusta?
Customers rate Rusta 2.0 out of 5 on Trustpilot over 106 reviews, 18 of them in the last twelve months: 46% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rusta known for?
Rusta is a Swedish retail chain focused on DIY, home, and hardware products with more than 230 stores in Sweden, Norway, Finland and Germany, offering a wide but curated assortment of home and leisure products with good quality at low prices. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Is there a Rusta discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rusta advertises on Facebook and Instagram and on Google, where its offers often run. Check rusta.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Rusta?
Gravity by Benchr records a company based in Sweden, founded in 1986 according to LinkedIn, on a domain registered in 2001, with 5,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rusta growing?
Not at the moment. Gravity by Benchr estimates about 4,875,600 visits to rusta.com in September 2026, down 19% in a month and down 11% over three months. Rusta ranks #1 of 142 Building Materials brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Rusta's ad budget?
Gravity by Benchr does not publish a spend figure for Rusta on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Sweden?
Among Building Materials brands in Sweden in the Gravity by Benchr index, Rusta ranks #1 of 142 by estimated traffic. Its closest competitors on the same market are Fargerike, Tedox, Stuvbutiken, hornbach.se and homebase.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rusta.