Brand page · Clothing · Denmark
Salling traffic, ads & competitors 721k visits a month, 51 active Meta ads.
Salling — Salling is a Danish department store offering a wide selection of leading brands in fashion, home decor, lifestyle, wellness, and food products. In September 2026 salling.dk drew an estimated 721k visits, up 3% on the month before. It ranks #9 of 1,522 Clothing brands in Denmark and holds a 4.8 Trustpilot rating over 51,805 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Salling is a Danish department store offering a wide selection of leading brands in fashion, home decor, lifestyle, wellness, and food products.
01 · Traffic
Salling website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Salling drew an estimated 721k visits in September 2026, up 3% on the month before and up 13% over three months.
- Worldwide#18,625of 4.5m sites · Top 1%
- In Denmark#56of 21.4k sites · Top 1%
- Clothing, worldwide#1,485of 459,295 brands · Top 1%
- Clothing, Denmark#9of 1,522 brands · Top 1%
721k
estimated visits in September
1 mo ▲ +2.7%4 mo ▲ +12.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Salling reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Salling holds 4.8 out of 5 on Trustpilot over 51,805 reviews, 8,735 of them in the last twelve months: 85% of customers give five stars and 3% one star. That volume places Salling in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Salling scores 5.0 over 10 reviews.
Department Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Salling best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Salling's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Salling in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Salling ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Salling runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
default_collection_headlineSalling14 Oct 2026image
Timberland, 3-Eye Lug Sejlersko, Brown Leather, 45Salling13 Oct 2026image
3-Eye Lug Sejlersko, Brown Leather, 41Salling13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Salling Group A/Sverified
Text ad20 Oct 2026Salling Group A/Sverified
Text ad20 Oct 2026Salling Group A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Salling influencers
The creators who tag @sallingdk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sallingdk on Instagram, led by NATALIE MARIA - Scandinvaian [NMS] (11.8k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNATALIE MARIA - Scandinvaian [NMS]@nataliemaria_scandinavian · 🇩🇰 DK | Beauty cosmetics skincare Creator | 11.8k | 0.6% | 1 | Tagged @sallingdk |
06 · Competitors according to Gravity
Salling competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Salling among Clothing brands in Denmark. The closest is Magasin, then ahlens.se, ellos.dk, de Bijenkorf, MYER, Stockmann.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Magasinmagasin.dk | |||||||
| ahlens.seahlens.se | |||||||
| ellos.dkellos.dk | |||||||
| de Bijenkorfdebijenkorf.be | |||||||
| MYERmyer.com.au | |||||||
| Stockmannstockmann.com |
07 · Company
Who is behind Salling?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Salling is a company based in Denmark, founded in 1906 according to LinkedIn, on a domain registered in January 1997. It employs about 590 people.
- Entity country
- 🇩🇰 Denmark
- Founded
- 1906, per LinkedIn
- Domain registered
- 31 Jan 1997
- Status
- Operating
- Employees
- 590 on LinkedIn · 1,001-5,000
- Own store
- salling.dk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Salling
What people ask Google about Salling.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Salling legit?
According to Gravity by Benchr, Salling is a brand based in Denmark: its website has existed since January 1997, its Trustpilot profile is claimed by the brand, it employs 590 people on LinkedIn, it has 59,812 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Salling reviews
Customers rate Salling 4.8 out of 5 on Trustpilot over 51,805 reviews, 8,735 of them in the last twelve months: 85% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Salling scores 5.0 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Salling sell?
Salling is a Danish department store offering a wide selection of leading brands in fashion, home decor, lifestyle, wellness, and food products. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Salling discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Salling advertises on Facebook and Instagram and on Google, where its offers often run. Check salling.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Salling?
Gravity by Benchr records a company based in Denmark, founded in 1906 according to LinkedIn, on a domain registered in 1997, with 590 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Salling doing well?
Yes. Gravity by Benchr estimates about 720,600 visits to salling.dk in September 2026, up 3% in a month and up 13% over three months. Salling ranks #9 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Salling spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Salling on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, Salling ranks #9 of 1,522 by estimated traffic. Its closest competitors on the same market are Magasin, ahlens.se, ellos.dk, de Bijenkorf and MYER. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Salling.