Brand page · Building Consumables
San Marco traffic, ads & competitors 127k visits a month, 146 active Meta ads.
San Marco — San Marco Group Spa is an Italian company that produces paints, decorative painting and varnishes for the building sector, serving both professional construction and interior/exterior decoration markets. In September 2026 san-marco.com drew an estimated 127k visits, down 5% on the month before. It ranks #1 of 96 Building Consumables brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
San Marco Group Spa is an Italian company that produces paints, decorative painting and varnishes for the building sector, serving both professional construction and interior/exterior decoration markets.
01 · Traffic
San Marco website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
San Marco drew an estimated 127k visits in September 2026, down 5% on the month before and down 15% over three months.
- Worldwide#76,552of 4.5m sites · Top 5%
- In Italy#1,855of 138k sites · Top 5%
- Building Consumables, worldwide#121of 22,981 brands · Top 1%
- Building Consumables, Italy#1of 96 brands · Top 5%
127k
estimated visits in September
1 mo ▼ −5.1%4 mo ▼ −15.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
San Marco reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
San Marco holds 2.8 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 17% of customers give five stars and 67% one star.
Paint Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
San Marco best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read San Marco's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places San Marco in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
San Marco ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
San Marco runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Allover Smalto interpreta il colore come uno strumento di trasformazione, capace di rinnovare gli ambienti e donare loro nuova personalità.San Marco7 Oct 2026video
Even in the bathroom, redefining the atmosphere and giving the space a new identity can be simple. Allover Smalto transforms surfaces with aSan Marco7 Oct 2026image
Allover Smalto interpreta il colore come uno strumento di trasformazione, capace di rinnovare gli ambienti e donare loro nuova personalità.San Marco7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026SAN MARCO GROUP s.p.A.verified
Text ad19 Oct 2026SAN MARCO GROUP s.p.A.verified
Image ad19 Oct 2026SAN MARCO GROUP s.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
San Marco influencers
The creators who tag @san_marco_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @san_marco_ on Instagram, led by رنگ سان مارکو ایتالیا (22.3k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ررنگ سان مارکو ایتالیا@sanmarco_iran · 🇮🇷 IR | Travel tourism exploration Creator | 22.3k | 0.2% | 10 | Tagged @san_marco_ |
06 · Competitors according to Gravity
San Marco competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for San Marco among Building Consumables brands. The closest is Sherwin Williams de Centroamérica, then Sherwin-Williams, Sherwin-Williams Paints, Stains, Supplies and Coating Solutions, Benjamin Moore, ppgpaints.com, Rust-Oleum.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sherwin Williams de Centroaméricasherwinca.com | |||||||
| Sherwin-Williamssherwin-williams.com | |||||||
| Sherwin-Williams Paints, Stains, Supplies and Coating Solutionssherwin.com | |||||||
| Benjamin Moorebenjaminmoore.com | |||||||
| ppgpaints.comppgpaints.com | |||||||
| Rust-Oleumrustoleum.com |
07 · Company
Who is behind San Marco?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
San Marco is an e-commerce brand, founded in 1962 according to LinkedIn, on a domain registered in February 2000. It employs about 357 people.
- Founded
- 1962, per LinkedIn
- Domain registered
- 1 Feb 2000
- Employees
- 357 on LinkedIn
- Own store
- san-marco.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about San Marco
What people ask Google about San Marco.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is San Marco legit or a scam?
According to Gravity by Benchr, San Marco is a brand: its website has existed since February 2000, its Trustpilot profile is claimed by the brand, it employs 357 people on LinkedIn, it has 42,173 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is San Marco known for?
San Marco Group Spa is an Italian company that produces paints, decorative painting and varnishes for the building sector, serving both professional construction and interior/exterior decoration markets. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
San Marco promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: San Marco advertises on Facebook and Instagram and on Google, where its offers often run. Check san-marco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind San Marco?
Gravity by Benchr records a company, founded in 1962 according to LinkedIn, on a domain registered in 2000, with 357 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is San Marco growing?
Not at the moment. Gravity by Benchr estimates about 127,100 visits to san-marco.com in September 2026, down 5% in a month and down 15% over three months. San Marco ranks #1 of 96 Building Consumables brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does San Marco spend on Meta ads?
Gravity by Benchr does not publish a spend figure for San Marco on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands?
Among Building Consumables brands in the Gravity by Benchr index, San Marco ranks #1 of 96 by estimated traffic. Its closest competitors on the same market are Sherwin Williams de Centroamérica, Sherwin-Williams, Sherwin-Williams Paints, Stains, Supplies and Coating Solutions, Benjamin Moore and ppgpaints.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with San Marco.