Brand page · Videos · Australia
Sanity: 391k visits a month, 10 active Meta ads.
Sanity — Sanity is an Australian entertainment retailer specializing in the sale of movies, TV shows, music, books, and merchandise. In September 2026 sanity.com.au drew an estimated 391k visits, down 5% on the month before. It ranks #1 of 51 Videos brands in Australia and holds a 1.5 Trustpilot rating over 51 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Sanity is an Australian entertainment retailer specializing in the sale of movies, TV shows, music, books, and merchandise.
01 · Traffic
How much traffic Sanity gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sanity drew an estimated 391k visits in September 2026, down 5% on the month before and up 7% over three months.
- Worldwide#30,344of 4.5m sites · Top 1%
- In Australia#597of 105k sites · Top 1%
- Videos, worldwide#6of 1,669 brands · Top 1%
- Videos, Australia#1of 51 brands · Top 5%
391k
estimated visits in September
1 mo ▼ −5.1%4 mo ▲ +7.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sanity.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sanity holds 1.5 out of 5 on Trustpilot over 51 reviews, 18 of them in the last twelve months: 14% of customers give five stars and 82% one star. That volume places Sanity in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Record Store Music Store CD Store Record Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sanity sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sanity's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Sanity in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Sanity is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sanity runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2022 (image, text, video).
Just a moment...Sanity12 Oct 2026image
Just a moment...Sanity12 Oct 2026image
Spiderman Brand New DaySanity11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Sanity Music Stores Pty Ltdverified
Text ad19 Oct 2026Sanity Music Stores Pty Ltdverified
Text ad19 Oct 2026Sanity Music Stores Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sanity.
The creators who tag @sanityau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sanityau on Instagram, led by JADE KEVIN FOSTER (1.3m followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJADE KEVIN FOSTER@jadekevinfoster · 🇦🇺 AU | Music concerts dance Creator | 1.3m | 1.7% | 1 | Tagged @sanityau |
06 · Competitors according to Gravity
Who Sanity competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sanity among Videos brands in Australia. The closest is Surprise Castle, then zavvi.it, Rarewaves, iMusic, gibert.com, gorila.sk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Surprise Castlesurprisecastle.com | |||||||
| zavvi.itzavvi.it | |||||||
| Rarewavesrarewaves.com | |||||||
| iMusicimusic.au | |||||||
| gibert.comgibert.com | |||||||
| gorila.skgorila.sk |
07 · Company
The company behind Sanity.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sanity is a company based in Australia, founded in 1992 according to LinkedIn. It employs about 176 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1992, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 176 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sanity.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sanity
What people ask Google about Sanity.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sanity legit?
According to Gravity by Benchr, Sanity is a brand based in Australia: it employs 176 people on LinkedIn, it has 11,084 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sanity reviews: is it worth it?
Customers rate Sanity 1.5 out of 5 on Trustpilot over 51 reviews, 18 of them in the last twelve months: 14% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sanity?
Sanity is an Australian entertainment retailer specializing in the sale of movies, TV shows, music, books, and merchandise. Gravity by Benchr classifies it under Videos. Source: Gravity by Benchr product classification.
Does Sanity have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sanity advertises on Facebook and Instagram and on Google, where its offers often run. Check sanity.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Sanity?
Gravity by Benchr records a company based in Australia, founded in 1992 according to LinkedIn, with 176 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sanity growing?
Yes. Gravity by Benchr estimates about 391,000 visits to sanity.com.au in September 2026, down 5% in a month and up 7% over three months. Sanity ranks #1 of 51 Videos brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sanity's ad budget?
Gravity by Benchr does not publish a spend figure for Sanity on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Videos brands in Australia?
Among Videos brands in Australia in the Gravity by Benchr index, Sanity ranks #1 of 51 by estimated traffic. Its closest competitors on the same market are Surprise Castle, zavvi.it, Rarewaves, iMusic and gibert.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sanity.