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- Secret Compass
Brand page · Toys · United States
Secret Compass: 33.5k visits a month, 1 active Meta ads, Gravity score 638.
Secret Compass — Secret Compass is a retailer specializing in limited edition collectibles, prop replicas, and pop culture merchandise. In September 2026 secretcompassonline.com drew an estimated 33.5k visits, down 23% on the month before. It ranks #455 of 9,046 Toys brands in United States and holds a 4.7 Trustpilot rating over 85 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Toys brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Secret Compass is a retailer specializing in limited edition collectibles, prop replicas, and pop culture merchandise.
01 · Traffic
How much traffic Secret Compass gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Secret Compass drew an estimated 33.5k visits in September 2026, down 23% on the month before and down 3% over three months.
- Worldwide#239,775of 4.5m sites · Top 10%
- In United States#75,215of 1.2m sites · Top 10%
- Toys, worldwide#2,685of 50,509 brands · Top 10%
- Toys, United States#455of 9,046 brands · Top 10%
33.5k
estimated visits in September
1 mo ▼ −22.5%4 mo ▼ −3.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Secret Compass.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Secret Compass holds 4.7 out of 5 on Trustpilot over 85 reviews, 49 of them in the last twelve months: 92% of customers give five stars and 5% one star. That volume places Secret Compass in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Collectibles Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Secret Compass sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Secret Compass sells on Shopify, 88% of its catalogue in stock. The best seller is DC Comics Teen Titans: Super Sons Rebirth, at US$449.00, followed by The Lord of the Rings: Rohan Banner and DC Comics: Wonder Woman Courage (David Finch) Full Color Version.
#1DC Comics Teen Titans: Super Sons RebirthSecret CompassUS$449.00In stock
#2The Lord of the Rings: Rohan BannerSecret CompassUS$49.99In stock
#3DC Comics: Wonder Woman Courage (David Finch) Full Color VersionSecret CompassUS$999.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Secret Compass in its comparison group.
- Average rating
- 4.98 / 5
- Rated products
- 1% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$999.00
- Currency
- USD
04 · Ads
What Secret Compass is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Secret Compass runs Meta ads on Facebook, Instagram.
Dragon Ball Z: Frieza "4th Form" Bonus VersionSecret Compass6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Secret Compass.
The creators who tag @secretcompassonline on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Secret Compass competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Secret Compass among Toys brands in United States. The closest is Alter Ego Comics, then Navy Toys, MUMU JOYTOY SHOP, Superhero Lounge, GForever, Comic Fortress.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Alter Ego Comicsalteregocomics.com | |||||||
| Navy Toysnavytoysinternational.com | |||||||
| MUMU JOYTOY SHOPmumujoytoyshop.com | |||||||
| Superhero Loungesuperherolounge.com | |||||||
| GForevergforever.net | |||||||
| Comic Fortresscomicfortress.com |
07 · Company
The company behind Secret Compass.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Secret Compass is a company based in FORT COLLINS, United States, on a domain registered in May 2012.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · FORT COLLINS
- Founded
- Data not available
- Domain registered
- 10 May 2012
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- secretcompassonline.com · Shopify · USD
- Catalogue
- 39 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Secret Compass
What people ask Google about Secret Compass.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Secret Compass legit?
According to Gravity by Benchr, Secret Compass is a brand based in FORT COLLINS, United States: its website has existed since May 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 14,570 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Secret Compass?
Customers rate Secret Compass 4.7 out of 5 on Trustpilot over 85 reviews, 49 of them in the last twelve months: 92% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Secret Compass?
Secret Compass is a retailer specializing in limited edition collectibles, prop replicas, and pop culture merchandise. Gravity by Benchr classifies it under Toys, with Riding Toys making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Secret Compass expensive?
Secret Compass' best seller, DC Comics Teen Titans: Super Sons Rebirth, sells US$449.00 on secretcompassonline.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check secretcompassonline.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Secret Compass have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Secret Compass advertises on Facebook and Instagram, where its offers often run. Check secretcompassonline.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Secret Compass?
Secret Compass sells on its own website, secretcompassonline.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Secret Compass?
Gravity by Benchr records a company based in FORT COLLINS, United States, whose domain was registered in 2012. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Secret Compass growing?
Not at the moment. Gravity by Benchr estimates about 33,500 visits to secretcompassonline.com in September 2026, down 23% in a month and down 3% over three months. Secret Compass ranks #455 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Secret Compass use?
Gravity by Benchr identifies secretcompassonline.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Secret Compass spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Secret Compass on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United States?
Among Toys brands in United States in the Gravity by Benchr index, Secret Compass ranks #455 of 9,046 by estimated traffic. Its closest competitors on the same market are Alter Ego Comics, Navy Toys, MUMU JOYTOY SHOP, Superhero Lounge and GForever. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Secret Compass.