- Gravity
- Rankings
- Toys & Games
- Toys
- Sensory Direct
Brand page · Toys · United Kingdom
Sensory Direct: 92.4k visits a month, 22 active Meta ads, Gravity score 555.
Sensory Direct — Sensory Direct is a UK-based retailer specializing in sensory toys and equipment for autism and special needs, including weighted blankets, weighted jackets, and other sensory integration products. In September 2026 sensorydirect.com drew an estimated 92.4k visits, up 7% on the month before. It ranks #52 of 2,441 Toys brands in United Kingdom and holds a 2.8 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 126 peers: Toys brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sensory Direct is a UK-based retailer specializing in sensory toys and equipment for autism and special needs, including weighted blankets, weighted jackets, and other sensory integration products.
01 · Traffic
How much traffic Sensory Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sensory Direct drew an estimated 92.4k visits in September 2026, up 7% on the month before and down 18% over three months.
- Worldwide#100,238of 4.5m sites · Top 5%
- In United Kingdom#5,205of 192k sites · Top 5%
- Toys, worldwide#969of 50,509 brands · Top 5%
- Toys, United Kingdom#52of 2,441 brands · Top 5%
92.4k
estimated visits in September
1 mo ▲ +7.0%4 mo ▼ −18.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sensory Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sensory Direct holds 2.8 out of 5 on Trustpilot over 23 reviews, 2 of them in the last twelve months: 52% of customers give five stars and 39% one star. That volume places Sensory Direct in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Special Education School
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sensory Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sensory Direct's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sensory Direct in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sensory Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sensory Direct runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since December 2021 (image, text, video).
Calm from head to toeSensory Direct30 Sept 2026image
Sensory DirectSensory Direct30 Sept 2026image
After school calming retreatSensory Direct29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sensory Direct (UK) Limitedverified
Text ad21 Oct 2026Sensory Direct (UK) Limitedverified
Image ad21 Oct 2026Sensory Direct (UK) Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sensory Direct.
The creators who tag @sensorydirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sensory Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sensory Direct among Toys brands in United Kingdom. The closest is janod.com, then baby-born.com, MisieMamy, eyeup.co.jp, Getahug, thelettleh.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| janod.comjanod.com | |||||||
| baby-born.combaby-born.com | |||||||
| MisieMamymisiemamy.com | |||||||
| eyeup.co.jpeyeup.co.jp | |||||||
| Getahuggetahug.co | |||||||
| thelettleh.comthelettleh.com |
07 · Company
The company behind Sensory Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sensory Direct is a company based in United Kingdom, on a domain registered in May 2007. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 20 May 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sensorydirect.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sensory Direct
What people ask Google about Sensory Direct.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sensory Direct legit or a scam?
According to Gravity by Benchr, Sensory Direct is a brand based in United Kingdom: its website has existed since May 2007, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 7 people on LinkedIn, it has 13,449 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sensory Direct?
Customers rate Sensory Direct 2.8 out of 5 on Trustpilot over 23 reviews, 2 of them in the last twelve months: 52% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sensory Direct known for?
Sensory Direct is a UK-based retailer specializing in sensory toys and equipment for autism and special needs, including weighted blankets, weighted jackets, and other sensory integration products. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a Sensory Direct discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sensory Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check sensorydirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sensory Direct?
Sensory Direct sells on its own website, sensorydirect.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Sensory Direct?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2007, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sensory Direct doing well?
Not at the moment. Gravity by Benchr estimates about 92,400 visits to sensorydirect.com in September 2026, up 7% in a month and down 18% over three months. Sensory Direct ranks #52 of 2,441 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sensory Direct use?
Gravity by Benchr identifies sensorydirect.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sensory Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sensory Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, Sensory Direct ranks #52 of 2,441 by estimated traffic. Its closest competitors on the same market are janod.com, baby-born.com, MisieMamy, eyeup.co.jp and Getahug. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sensory Direct.