Brand page · Personal Care
SHEGLAM: 763k visits a month, 7 active Meta ads.
SHEGLAM — SHEGLAM offers creative, cruelty-free makeup and beauty products designed to be accessible and expressive. In September 2026 sheglam.com drew an estimated 763k visits, down 6% on the month before. It ranks #86 of 33,626 Personal Care brands and holds a 2.2 Trustpilot rating over 85 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
SHEGLAM offers creative, cruelty-free makeup and beauty products designed to be accessible and expressive.
01 · Traffic
How much traffic SHEGLAM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SHEGLAM drew an estimated 763k visits in September 2026, down 6% on the month before and up 16% over three months.
- Worldwide#17,845of 4.5m sites · Top 1%
- In United States#5,885of 1.2m sites · Top 1%
- Personal Care, worldwide#632of 215,119 brands · Top 1%
- Personal Care, United States#86of 33,626 brands · Top 1%
763k
estimated visits in September
1 mo ▼ −5.5%4 mo ▲ +15.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SHEGLAM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SHEGLAM holds 2.2 out of 5 on Trustpilot over 85 reviews, 37 of them in the last twelve months: 24% of customers give five stars and 64% one star. That volume places SHEGLAM in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry Beauty Supply Store Cosmetics Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SHEGLAM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SHEGLAM's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SHEGLAM in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What SHEGLAM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SHEGLAM runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2024 (image, text).
Meer SHEGLAM, meer keuze bij Kruidvat!SHEGLAM12 Oct 2026video
Plus de SHEGLAM, plus de choix !SHEGLAM4 Oct 2026video
Meer SHEGLAM, meer keuze bij Kruidvat!SHEGLAM4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Roadget Business Pte. Ltd.verified
Text ad21 Oct 2026宁乡市云早百货店verified
Text ad21 Oct 2026Roadget Business Pte. Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SHEGLAM.
The creators who tag @sheglam_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sheglam_official on Instagram, led by 𝐒𝐢𝐧𝐜𝐞 𝟐𝟎𝟐𝟑💞 (15.6k followers, 8.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐒𝐢𝐧𝐜𝐞 𝟐𝟎𝟐𝟑💞@sheglam.azerbaijan · 🇦🇿 AZ | Beauty cosmetics skincare Creator | 15.6k | 8.4% | 16 | Tagged @sheglam_official |
06 · Competitors according to Gravity
Who SHEGLAM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SHEGLAM among Personal Care brands. The closest is COVERGIRL, then rem beauty, SUGAR Cosmetics, Seint Beauty, nyxcosmetics.fr, MAKEUP.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| COVERGIRLcovergirl.com | |||||||
| rem beautyrembeauty.com | |||||||
| SUGAR Cosmeticssugarcosmetics.com | |||||||
| Seint Beautyseintofficial.com | |||||||
| nyxcosmetics.frnyxcosmetics.fr | |||||||
| MAKEUPmakeupstore.no |
07 · Company
The company behind SHEGLAM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SHEGLAM is an e-commerce brand, founded in 2019 according to LinkedIn, on a domain registered in January 2018. It employs about 112 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2019, per LinkedIn
- Domain registered
- 8 Jan 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 112 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sheglam.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SHEGLAM
What people ask Google about SHEGLAM.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SHEGLAM legit or a scam?
According to Gravity by Benchr, SHEGLAM is a brand: its website has existed since January 2018, it employs 112 people on LinkedIn, it has 7,005,783 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
SHEGLAM reviews
Customers rate SHEGLAM 2.2 out of 5 on Trustpilot over 85 reviews, 37 of them in the last twelve months: 24% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SHEGLAM known for?
SHEGLAM offers creative, cruelty-free makeup and beauty products designed to be accessible and expressive. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does SHEGLAM have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SHEGLAM advertises on Facebook and Instagram and on Google, where its offers often run. Check sheglam.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns SHEGLAM?
Gravity by Benchr records a company, founded in 2019 according to LinkedIn, on a domain registered in 2018, with 112 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is SHEGLAM doing well?
Yes. Gravity by Benchr estimates about 763,100 visits to sheglam.com in September 2026, down 6% in a month and up 16% over three months. SHEGLAM ranks #86 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does SHEGLAM spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SHEGLAM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, SHEGLAM ranks #86 of 33,626 by estimated traffic. Its closest competitors on the same market are COVERGIRL, rem beauty, SUGAR Cosmetics, Seint Beauty and nyxcosmetics.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SHEGLAM.