Brand page · France
NYX Professional Makeup: 204k visits a month, 38 active Meta ads.
NYX Professional Makeup — NYX Professional Makeup is a modern, digitally native makeup brand that offers affordable professional makeup products including shades, colors, and tools for makeup artistry at every level. In September 2026 nyxcosmetics.fr drew an estimated 204k visits, up 9% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
NYX Professional Makeup is a modern, digitally native makeup brand that offers affordable professional makeup products including shades, colors, and tools for makeup artistry at every level.
01 · Traffic
How much traffic NYX Professional Makeup gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NYX Professional Makeup drew an estimated 204k visits in September 2026, up 9% on the month before and down 34% over three months.
- Worldwide#55,486of 4.5m sites · Top 5%
- In France#2,161of 166k sites · Top 5%
- Category, worldwide—Data not available
- Category, France—Data not available
204k
estimated visits in September
1 mo ▲ +9.3%4 mo ▼ −34.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NYX Professional Makeup.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NYX Professional Makeup holds 1.9 out of 5 on Trustpilot over 23 reviews, 2 of them in the last twelve months: 13% of customers give five stars and 57% one star. That volume places NYX Professional Makeup in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Supply Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NYX Professional Makeup sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read NYX Professional Makeup's catalogue yet.
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Share of the catalogue by product family.
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The dominant category places NYX Professional Makeup in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What NYX Professional Makeup is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NYX Professional Makeup runs Meta ads on Facebook, Instagram.
PREP TON MAKEUP HALLOWEENNYX Professional Makeup12 Oct 2026image
ATTENTION LOOK FÉROCE!NYX Professional Makeup12 Oct 2026image
Obligée de sortir les griffes avec cette nouvelle collection 🐆… @nyxcosmetics_fr publicite #nyxcosmeticsfrance #nyxprofessionalmakeup #makeuNYX Professional Makeup12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about NYX Professional Makeup.
The creators who tag @nyxcosmetics_france on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nyxcosmetics_france on Instagram, led by Audrey MUA (28.6k followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAudrey MUA@meaudreymakeup · 🇫🇷 FR | Beauty cosmetics skincare Creator | 28.6k | 2.9% | 15 | Tagged @nyxcosmetics_france |
06 · Competitors according to Gravity
Who NYX Professional Makeup competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NYX Professional Makeup. The closest is Maybelline New York, then Contém1g, essence makeup, maccosmetics.fr, Morphe, Nars.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maybelline New Yorkmaybelline.com | |||||||
| Contém1gcontem1g.com.br | |||||||
| essence makeupessencemakeup.com | |||||||
| maccosmetics.frmaccosmetics.fr | |||||||
| Morphemorphe.com | |||||||
| Narsnarscosmetics.de |
07 · Company
The company behind NYX Professional Makeup.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NYX Professional Makeup is a company based in France, founded in 1999 according to LinkedIn, on a domain registered in May 2012. It employs about 1,512 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇫🇷 France
- Founded
- 1999, per LinkedIn
- Domain registered
- 18 May 2012
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 1,512 on LinkedIn
- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- nyxcosmetics.fr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NYX Professional Makeup
What people ask Google about NYX Professional Makeup.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NYX Professional Makeup a legit company?
According to Gravity by Benchr, NYX Professional Makeup is a brand based in France: its website has existed since May 2012, it employs 1,512 people on LinkedIn, it has 884,235 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
NYX Professional Makeup reviews
Customers rate NYX Professional Makeup 1.9 out of 5 on Trustpilot over 23 reviews, 2 of them in the last twelve months: 13% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NYX Professional Makeup known for?
NYX Professional Makeup is a modern, digitally native makeup brand that offers affordable professional makeup products including shades, colors, and tools for makeup artistry at every level. Source: Gravity by Benchr product classification.
NYX Professional Makeup promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: NYX Professional Makeup advertises on Facebook and Instagram, where its offers often run. Check nyxcosmetics.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns NYX Professional Makeup?
Gravity by Benchr records a company based in France, founded in 1999 according to LinkedIn, on a domain registered in 2012, with 1,512 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is NYX Professional Makeup growing?
Not at the moment. Gravity by Benchr estimates about 204,300 visits to nyxcosmetics.fr in September 2026, up 9% in a month and down 34% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is NYX Professional Makeup's ad budget?
Gravity by Benchr does not publish a spend figure for NYX Professional Makeup on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NYX Professional Makeup.