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- Shelly Group SE
Brand page · Power & Electrical Supplies · Bulgaria
Shelly Group SE traffic, ads & competitors 1.1m visits a month, 142 active Meta ads.
Shelly Group SE — Shelly Europe provides smart home automation solutions including smart switches, sensors, energy meters, smart plugs, and smart door locks for controlling lighting, temperature, and energy in homes and businesses. In September 2026 shelly.com drew an estimated 1.1m visits, up 5% on the month before. It ranks #2 of 486 Power & Electrical Supplies brands in Bulgaria and holds a 3.6 Trustpilot rating over 274 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Shelly Europe provides smart home automation solutions including smart switches, sensors, energy meters, smart plugs, and smart door locks for controlling lighting, temperature, and energy in homes and businesses.
01 · Traffic
Shelly Group SE website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shelly Group SE drew an estimated 1.1m visits in September 2026, up 5% on the month before and up 38% over three months.
- Worldwide#13,008of 4.5m sites · Top 1%
- In Germany#576of 184k sites · Top 1%
- Power & Electrical Supplies, worldwide#14of 26,468 brands · Top 1%
- Power & Electrical Supplies, Germany#2of 486 brands · Top 1%
1.1m
estimated visits in September
1 mo ▲ +5.2%4 mo ▲ +38.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Shelly Group SE reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shelly Group SE holds 3.6 out of 5 on Trustpilot over 274 reviews, 134 of them in the last twelve months: 61% of customers give five stars and 29% one star. That volume places Shelly Group SE in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Electronics Company Telecommunications Service Provider Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Shelly Group SE best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Shelly Group SE sells on Shopify, 75% of its catalogue in stock. The best seller is Shelly Plug S MTR Gen3 White, at €23.90, followed by Shelly Plug S Gen3 List and Shelly 2PM Gen4 List.
#1Shelly Plug S MTR Gen3 WhiteShelly Group SE€23.90In stock
#2Shelly Plug S Gen3 ListShelly Group SE€23.90In stock
#3Shelly 2PM Gen4 ListShelly Group SE€29.90–€115.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Shelly Group SE in its comparison group.
- Average rating
- 4.17 / 5
- Rated products
- 59% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$89.69
- Currency
- EUR
04 · Ads
Shelly Group SE ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shelly Group SE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
Оптимизирай енергоразхода в хотела сиShelly13 Oct 2026image
Shelly 80A Current Trans. with connectorShelly13 Oct 2026image
Comfort and clarity for your setupShelly13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026SHELLY TRADING LTD EOODverified
Text ad20 Oct 2026深圳市龙岗区语童服饰工作室verified
Image ad20 Oct 2026SHELLY TRADING LTD EOODverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Shelly Group SE influencers
The creators who tag @shelly.iot on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shelly.iot on Instagram, led by Activa.Space | Domótica (21.2k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AActiva.Space | Domótica@activa.space · 🇦🇷 AR | Tech gadgets innovation Creator | 21.2k | 2.8% | 5 | Tagged @shelly.iot |
06 · Competitors according to Gravity
Shelly Group SE competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shelly Group SE among Power & Electrical Supplies brands in Bulgaria. The closest is Shellyparts.de, then SONOFF, SwitchBot, casetawireless.com, Aqara, switchbot.jp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shellyparts.deshellyparts.de | |||||||
| SONOFFsonoff.tech | |||||||
| SwitchBoteu.switch-bot.com | |||||||
| casetawireless.comcasetawireless.com | |||||||
| Aqaraaqara.com | |||||||
| switchbot.jpswitchbot.jp |
07 · Company
Who is behind Shelly Group SE?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shelly Group SE is a company based in Sofia, Bulgaria, founded in 2004 according to LinkedIn, on a domain registered in February 1996. It employs about 355 people and is listed at ipo stage.
- Entity country
- 🇧🇬 Bulgaria · Sofia
- Founded
- 2004, per LinkedIn
- Domain registered
- 24 Feb 1996
- Status
- ipo
- Employees
- 355 on LinkedIn · 201-500
- Funding stage
- Ipo · last deal: undisclosed
- Own store
- shelly.com · Shopify · EUR
- Catalogue
- 51 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shelly Group SE
What people ask Google about Shelly Group SE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shelly Group SE legit?
According to Gravity by Benchr, Shelly Group SE is a brand based in Sofia, Bulgaria: its website has existed since February 1996, it sells on a Shopify store, it employs 355 people on LinkedIn, it has 47,244 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Shelly Group SE reviews: is it worth it?
Customers rate Shelly Group SE 3.6 out of 5 on Trustpilot over 274 reviews, 134 of them in the last twelve months: 61% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Shelly Group SE sell?
Shelly Europe provides smart home automation solutions including smart switches, sensors, energy meters, smart plugs, and smart door locks for controlling lighting, temperature, and energy in homes and businesses. Gravity by Benchr classifies it under Power & Electrical Supplies, with Electrical Switches making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Shelly Group SE prices: how much is it?
Shelly Group SE's best seller, Shelly Plug S MTR Gen3 White, sells €23.90 on shelly.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check shelly.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Shelly Group SE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shelly Group SE advertises on Facebook and Instagram and on Google, where its offers often run. Check shelly.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Shelly Group SE?
Shelly Group SE sells on its own website, shelly.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Shelly Group SE?
Gravity by Benchr records a company based in Sofia, Bulgaria, founded in 2004 according to LinkedIn, on a domain registered in 1996, with 355 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Shelly Group SE growing?
Yes. Gravity by Benchr estimates about 1,147,200 visits to shelly.com in September 2026, up 5% in a month and up 38% over three months. Shelly Group SE ranks #2 of 486 Power & Electrical Supplies brands in Bulgaria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shelly Group SE use?
Gravity by Benchr identifies shelly.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records.
How much does Shelly Group SE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Shelly Group SE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Power & Electrical Supplies brands in Bulgaria?
Among Power & Electrical Supplies brands in Bulgaria in the Gravity by Benchr index, Shelly Group SE ranks #2 of 486 by estimated traffic. Its closest competitors on the same market are Shellyparts.de, SONOFF, SwitchBot, casetawireless.com and Aqara. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shelly Group SE.