The top 1% · Bulgaria
Top Bulgarian e-commerce brands
The 16 brands in the top 1% of the 1,554 e-commerce brand stores based in Bulgaria, ranked by Gravity by Benchr by estimated monthly visits, as of November 2026.
Gravity by Benchr ranks brand stores only: marketplaces and multi-brand retailers are left out, and each brand appears once, under its most visited site. A brand is listed in the country where it is based — its headquarters when known, otherwise its main market. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.
01 · At a glance
Bulgarian e-commerce in figures.
Shelly Group SE, JYSK and Mömax lead the ranking of Bulgarian e-commerce brands. Bulgaria is #39 of the 45 countries ranked by Gravity by Benchr by number of brand stores, with 1,554.
By category, Vehicles & Parts leads with 4 of the 16 brands (25%), ahead of Apparel & Accessories (4) and Furniture (2).
By audience, 1 draws between 1 and 10 million and 15 draw between 100,000 and 1 million estimated visits a month.
02 · Top 1%
Ranked by estimated monthly visits.
- #1
Shelly Group SE
shelly.comShelly Europe provides smart home automation solutions including smart switches, sensors, energy meters, smart plugs, and smart door locks for controlling…
- #2
JYSK
jysk.bgJYSK is an international home furnishing retailer with Scandinavian roots that makes it easy to furnish every room in any home and garden.
- #3
Mömax
moemax.bgMömax is a furniture retail chain selling furniture, mattresses, sofas, accessories and decoration for homes, offices and gardens.
- #4
Enhance-auto
enhauto.comENHANCE-AUTO develops accessories for Tesla vehicles that improve the driving experience and add unique automations.
- #5
LC Waikiki
lcwaikiki.bgLC Waikiki is a fashion retail brand that sells clothing, apparel, and home products at affordable prices. The brand operates in multiple countries with over…
- #6
iSTYLE
istyle.bgiSTYLE Bulgaria is an Apple Premium Partner operating a chain of Apple stores across Eastern Europe and the Middle East, selling Apple products including Mac…
- #7
Lucimora
lucimora.comLUCIMORA is a brand that sells premium height increasing shoes for men and women, featuring comfortable hidden elevated insoles that boost height by up to…
- #8
Cocosolis
cocosolis.comCOCOSOLIS is a Bulgarian cosmetics brand that sells products for tanning, skin and hair care, made with natural and organic ingredients.
- #9
Toyota България
toyota.bgToyota Balkans EOOD is a local car dealer that imports, distributes and sells Toyota and Lexus vehicles, spare parts and accessories in Bulgaria.
- #10
Dark Forest Tarot Cards
darkforesttarotcards.comDark Forest Tarot Cards is a company that sells unique holographic and foil tarot card decks with premium quality and original designs. The brand is known for…
- #11
Badinka
badinka.comBADINKA is a fashion brand that sells rave outfits, rave clothing, and EDM festival wear. The company designs, produces, markets and ships items from Sofia…
- #12
Hyundai
hyundai.bgHyundai Motor Bulgaria is the authorized dealer of Hyundai Motor Group for Bulgaria, offering a range of new cars including electric, hybrid, and plug-in…
- #13
Devil Walking
devilwalking.comDevil Walking is an online boutique store that sells rave outfits, festival clothing, Halloween costumes, printed leggings, and streetwear with unique prints.
- #14
InaEssentials
inaessentials.comInaEssentials is a Bulgarian family company that produces and sells organic cosmetics and natural products.
- #15
BMW
bmw.bgBMW Bulgaria is the official website for BMW in Bulgaria, offering premium cars, exclusive offers, innovative technologies, and exclusive services.
- #16
Pause Jeans
pausejeans-online.comBulgarian manufacturer and distributor of designer clothes under the brands PAUSE JEANS and NEGATIVE
Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites.
03 · Questions
About Bulgarian e-commerce brands.
What are the biggest Bulgarian e-commerce brands?
By estimated monthly visits, the largest e-commerce brand stores based in Bulgaria are Shelly Group SE, JYSK, Mömax, Enhance-auto and LC Waikiki, according to the Gravity by Benchr ranking of November 2026.
How many e-commerce brands are there in Bulgaria?
Gravity by Benchr ranks 1,554 e-commerce brand stores based in Bulgaria with a measured audience — #39 of the 45 countries it ranks. The top 1% is 16 brands, all listed on this page.
Which product categories lead Bulgarian e-commerce?
By category, Vehicles & Parts leads with 4 of the 16 brands (25%), ahead of Apparel & Accessories (4) and Furniture (2).
How is this ranking made?
Gravity by Benchr ranks brand stores only — marketplaces and multi-brand retailers are left out — by estimated monthly visits, each brand once, under its most visited site. The country is where the brand is based: its headquarters when known, otherwise its main market. The ranking is refreshed every month.
04 · More rankings